All Marketing articles – Page 352
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ArticleZespri launches digital health drive
Online competition aims to help raise money and awareness of childhood obesity in the US through the unique Facebook application, Kiwifruit for Kids
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ArticleZespri kiwifruit tops new US study
University study highlights presence of antioxidants, vitamins and fibre, making the fruit ideal for school lunchboxes
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ArticleBlackcurrant Foundation lauds PR investment
As part of its bid to educate the nation on the benefits of British blackcurrants, the Blackcurrant Foundation has invested heavily in consumer facing PR activity over the last five years, to raise awareness amongst consumers of all ages.
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ArticleEurofruit Magazine launches iPad app
Digital edition of leading fresh produce industry publication now available to download from the iTunes App Store
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ArticleGF Group to market own brand in 2012
Following end of marketing deal with Del Monte, Italian distributor hints at plans for new banana and pineapple brand
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ArticleSainsbury's unveils summer courgette
Yellow courgette variety grown in Cornwall set to make colourful addition to retailers' fresh vegetable range until October
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ArticleChiquita becomes MyPlate partner
Company joins the United States Department of Agriculture as a national strategic partner for the healthy eating programme
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ArticlePostcard | Mexico
México Calidad Suprema is spreading the word about the nation’s quality standards
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ArticleSpain stages airport promotion
Country’s ministry of rural affairs estimates airport fresh produce promotion reaches 0.5m tourists
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ArticlePicota sales rise for third year running
Spain’s Picota cherry sector reports third successive sales increase in UK, thanks to major promotional campaign
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ArticlePink Lady sponsors photo contest
The apple brand is sponsoring a UK photography award, exploiting synergies between its premium brand and beautiful images
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ArticleAnecoop promotes watermelons in France
The Spanish cooperative is promoting its pipless watermelon in France to stress the natural way it is produced
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ArticleAnecoop hands out free fruit to pilgrims
Marketer estimates it will give out 30 tonnes of free watermelon slices during papal visit to Spanish capital
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ArticleFPC welcomes frozen vegetable ruling
UK Advertising Standards Agency confirms advertisers cannot claim frozen vegetables have more nutrients than fresh produce
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ArticleYellow raspberries in at Tesco
UK retail leader is offering a unique raspberry variety to customers
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ArticleVelvetine makes Waitrose debut
British retailer launches New Zealand-bred variety in store in conjunction with grower group Fruition
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ArticleSensational Flavours heads for the US
Rijk Zwaan's product line to hit the US, following its introduction in European and Asian countries
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ArticleTesco highlights 'Just Discovered' products
Retailer rolls out new label across a number of exclusive food products, including fresh produce
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ArticleBlueberry programme to continue
Growers and importers in the US have voted in favour of continuing the research and marketing programme
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ArticleChiquita plans Greek push
Despite the economic crisis in Greece, Chiquita Hellas has decided to focus on marketing to stay ahead of its rivals