All Marketing articles – Page 350
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Report reveals slow consumption progress
New progress study by National Fruit & Vegetable Alliance shows little improvement in fresh fruit and vegetable consumption in the US since 2005
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Dole launches salad iPhone app
Inspired by the on-pack Dole Salad Guide, the 'Mix it Up!' iPhone tool offers users recipes, serving suggestions and pairing ideas
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Top chef fronts Bramley competition
The New Bramley Classic competition has been launched with top chef Mark Hix teaming up with goodtoknow.co.uk.
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Eosta named top Dutch fresh food firm
Leading organic fruit and vegetable supplier tops the country's prestigious annual Vers Top 100 ranking
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Angela Merkel backs apple campaign
Apples from Germany promotion receives timely boost from head of country's government as harvesting comes to a close
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Freshconex Route highlights key companies
A new marketing tool will help showcase those Fruit Logistica exhibitors also presenting products for the convenience sector
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National bent for new SA marketing role
Industry body Citrus Australia hopes to boost citrus profitability at a national level with the creation of a new South Australian marketing role
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Peru to promote avocados in US
New Peru-US avocado association established to build consumption of Peruvian Hass avocados on the US market
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Spanish salads campaign for UK
Natural & Salads launches winter salads campaign with British sister company Das International
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Intercitrus aims to boost citrus sales
Spanish citrus group launches promotional drive, with focus on raising childrens’ fruit consumption
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Zespri begins new marketing campaign
Promotions underway as European season begins, with range of marketing activities set to take place in key markets
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US export promotions face cuts
The Market Access Programme has been named on a list of bodies that could face budget cuts in the US
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Pink Lady graces European screens
Following a highly successful campaign in 2009/10, the leading apple brand returns once again with a special television advertisement designed to kick-start the new season
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Australian citrus eyes single import desks
Growers in the Australian citrus industry believe establishing more single import desks in export destinations will help boost gate returns
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Driscoll's of Europe confirms merger
Board of directors approves acquisition of non-farming assets of Alconeras to create a unified Europe-wide organisation
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Le Crunch targets UK wholesalers
The new Le Crunch campaign aims to convince UK wholesalers to choose French apples
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SunMoon eyes expansion via Chic deal
The Singaporean-listed supplier of fresh fruit and dehydrated produce from China has hailed a new investment deal with Chic Foods
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Chiquita settles in 'terrorist payment' case
Multinational to pay money to stakeholders in plaintiffs' legal fees and pass a new 'terrorist payment' resolution
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CIV unveils five new apple varieties
New cultivars, said to offer excellent taste as well as resistance to scab, will not be marketed under club system, says breeder
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Avocado promotions step up a gear
Greater advertising to drive sales and consumption of Mexican avocados during the peak season