All Marketing articles – Page 349
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Japanese group visits Sicilian oranges
A Japanese delegation recently visited a PGI Consortium blood orange orchard in Sicily as part of efforts to increase sales to the market
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Growth in US walnut exports to Asia
Federally-funded promotional programmes have given Californian walnut exports to Asian markets a significant boost this year
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G’s comes out top in Tesco supplier awards
Empire World Trade (EWT), Branston and Azura were among the winners at Tesco’s produce supplier of the year awards last week, where G’s Marketing took home the top gong.
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EU promotion turns to kiwifruit
European Flavors project set to encourage greater consumption of EU kiwifruit in countries such as the US, Russia and Japan
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Costa de Almeria to launch 'Q Delicias'
Spanish cooperative to launch ready-to-eat range as part of drive to differentiate business
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Unica ‘to develop new brands’
Spanish group 'in talks' with US and Israeli companies to develop possible new brands
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Spanish salads target UK growth
Spanish grower Natural & Salads has begun a new campaign to promote winter salads in the UK market during the winter months
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Cherry Isle launches Japanese campaign
He’s known as the ‘Thorpedo’, and this December he’ll be diving into the Japanese market for Tasmanian cherries
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Banacol celebrates 30th anniversary
Special stickers are being affixed to bananas to mark the Colombian group's 30th year of exporting the fruit
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CVVP launches Clemcott campaign
Variety club aims to create an impact for Spanish citrus brand with major marketing campaign
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Co-op names its rising star
The Co-operative Food has named Lucy Mason as its Rising Star of The Year.
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FPC helps rescue School Fruit Scheme
UK fresh produce association says that lobbying helped to pull the School Fruit Scheme in the country 'from the brink'
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Vintage ripe tomatoes enter fast lane
Custom Pak recently promoted its tomato offer on the side of a TRG Motorsports-owned racing car at the NASCAR season finale
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Canada expands blueberry horizons
Canadian government pledges investment to help the blueberry sector focus on consolidating export destinations
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United links up with Michelle Obama
US produce association teams up with First Lady’s Let’s Move! drive to provide 6,000 salad bars to schools over next three years
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Freshfel highlights fruit image 'misuse'
A new study has revealed the frequency with which the image and name of fresh fruit is used by other food sectors
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Advertising push for DimmidiSì soups
La Linea Verde's branded vegetable soups range features in a new advertising campaign being run on Italian television
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Fruit and veg good for the environment too
A study from international think-tank The Barilla Centre for Food Nutrition in Italy claims that a healthy diet is also good for the environment.
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Steve's Leaves triumph at awards
Dr Steve Rothwell won the Best Fresh Produce gong at this year’s Q Quality Food Awards in London last week for his Super Hot Rocket
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Aldi Nord promotes private label
For the first time in its history, the German discounter is set to market its own brands via a major consumer-facing campaign