All Marketing articles – Page 351
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ArticleJourney continues for European Flavors
After making an appearance at World Food Moscow, the promotional campaign moves on to the US
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ArticleChile shelves avocado campaign plans
Drought conditions put Chilean Hass avocado industry’s usual promotional push on hold with less fruit forecast
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ArticleMarket innovation award for Bolton
Bolton City Council was one of the big winners at the 2012 NABMA Awards, taking home the market innovation award for its Wellbeing Project initiative.
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ArticleSheehan grape ownership battle continues
Battle for Sheehan varieties continues as Colors Fruit plans to take the matter to the South African court of appeal
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ArticleSolentes extended to ready-to-eat avos
Exotics & Specialities division of Hagé, part of Dutch group The Greenery, set to expand its branded avocado line
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ArticleFlorette invites media agency bids
Salad brand holds pitch for €6m media planning and buying account
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ArticleSocial media win for Maersk Line
Shipping giant lands the Social Media Campaign of the Year title at the European Digital Communications Awards in Berlin
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ArticleUSDA recognises grape moth programme
Key stakeholders in the Cooperative European Grapevine Moth programme are handed a USDA award
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ArticleChile launches promotional videos
Two new videos document the virtues of Chile’s prune and walnut industries as word-class producer-exporters
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ArticleReady Pac salads engage children
New Disney-themed Cool Cuts salads and mini-meals from Ready Pac include fruit and vegetables in every pack
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ArticleIndia eases open the door for FDI
Investors are cautiously optimistic that after years of hinting and false starts India’s government has finally opened its retail sector to foreign investment
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ArticleDole partners with Hy-Vee on health
Local US retailer teams up with fresh produce multinational to improve school lunch options for Iowa students
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ArticleTrops launches mango promotion
Malaga-based cooperative links with 5 al Día to carry out a month-long promotional campaign for mangoes in Spain
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ArticleMarketing drive for Mexican avocados
US$2.5m TV and radio campaign promotes consumption of bumper supply of Mexican avocados to the US market this year
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ArticleSalanova lettuce turns heads in Poland
Rijk Zwaan's easy-to-cut lettuce has been nominated for the country's prestigious Fresh Market Award
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ArticleZespri launches iPhone game in China
Zespri is targeting young urban females in China with the launch of a new branded iPhone kiwifruit farming game
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ArticleGrowers can rely on Brian and Stuart
Nunhems is offering two new butterhead lettuce varieties to help growers face up to winter challenges
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ArticleZespri renews Kiwifruit for Kids drive
The second campaign, dedicated to tackling childhood obesity, kicks off today in the US with the support of charities and retailers
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ArticleTotal Cherry seals exclusive cherry rights
The UK firm has inked a license agreement with a Canadian group to produce and market late-producing Staccato cherries
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ArticleItaly unveils new national brand
Italy, The Beauty of Quality set to feature prominently in Mediterranean country's export trade promotion activities in future