All Marketing articles – Page 351
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ArticleDelayed Picota promotion starts in UK
Spanish cherry promotional campaign begins 15 days later than expected due to weather-related difficulties
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ArticleMalaysian retail buyer eyes gap in market
Retna Malar has resigned as category manager for fruit and vegetables at Malaysian supermarket group GCH Retail to set up her own marketing company
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ArticleNew tour date for Jaffa's Zest for Life
Jaffa’s Zest for Life tour makes its second stop at the Kew Gardens Summer Swing music festival in London on 6-10 July.
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ArticleEU school fruit scheme funding falls
Funding allocations set to fall in the UK, France, Germany, Spain and the Netherlands, but rise in Italy and Portugal
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ArticleAsaja slams Minute Maid campaign
Valencia-based Ava Asaja questions legality of Minute Maid health claims over new orange juice drink
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ArticleNZ Prime Minister backs Zespri model
John Key underlines government's support for the existing New Zealand kiwifruit export system on visit to Zespri headquarters
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ArticleFlandria unveils new campaign
Flandria has revealed its new promotional campaign, designed to make Belgian consumers actively seek out Flandria-branded fresh produce
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ArticleCalifornia berries promote tennis
California Giant Berry Farms will be supplying the strawberries for a new event to promote Wimbledon in New York
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ArticleChiquita Hellas supports sporting initiatives
Company’s Greek subsidiary hands out thousands of free bananas at sports events and social schemes
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ArticleChiquita makes healthy start to summer
Chiquita Hellas subsidiary holds summer parties in three Greek cities, encouraging consumers to include bananas in their diet
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ArticleDel Monte launches health campaign
Massive marketing initiative set to "jumpstart healthy lifestyle" with promotions across range of in-store, mobile and social media
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ArticleZespri takes retail show on the road
Mobile kiwifruit merchandisers are set to hit key markets throughout the US, supported by in-store demonstrations and display units
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ArticleMarketing push for new kiwifruit
Gold varieties to be incorporated under existing label, while sweet green cultivar looks set to be sold under a new trademark
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ArticleCatalan associations announce merger
Major Catalan fresh produce associations Catalonia Qualitat and Asofruit have announced merger after three years’ of talks
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ArticleBGA's new campaign targets men
The UK's men are the target of the Brassica Growers’ Association's new campaign highlighting broccoli's role in reducing prostate cancer risk
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ArticleUnited Fresh applauds US child health act
New child nutrition legislation in the US set to overhaul the quality of meals provided by schools and child care institutions
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ArticleFraîch'attitude looks to kids
Children from the Midi-Pyrénées region were treated to an educational day about fresh produce as part of France's Fraîch'attitude Week
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ArticleT&G marks kiwifruit anniversary
Company celebrates 51 years since Jack Turner first coined the word kiwifruit and looks forward to success with new varieties
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ArticleAndalusia to promote Mediterranean diet
In collaboration with Culinary Institute of America, Spanish region of Andalusia will stage campaign in US to promote Mediterranean diet
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ArticleEosta launches campaign in RSA
The Dutch company has unveiled a new campaign in South Africa, using the attention of the World Cup to help improve social conditions