All Marketing articles – Page 346
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ArticleBrazil launches Jaíba fruit brand
The certificate of origin will add value to Silva bananas, Tahiti limes, Palmer mangoes and Formosa papayas from northern Brazil
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ArticleRewe extends green label to fresh produce
German retailer confirms it wants to extend its sustainability brand Pro Planet to fresh fruit and vegetables
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ArticleHass demand soars in US
Avocado variety enjoyed a record-breaking year as US consumers tapped into the widespread marketing drive
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ArticleFruits from Chile marks progress
Chile’s generic fruit brands have achieved very positive results in terms of exposure and impact within the target audience
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ArticleFresh salad bar push in California
Safeway Foundation grant helps fund salad bars at schools in the Pleasanton, Hemet and Ventura
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ArticleMarketing drive for Comber Early potatoes
Northern Irish growers and packers are aiming to maximise the potential of PGI status for New Season Comber Early potatoes
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ArticleItalians unite behind new pear brand
Nine of Italy's leading pear suppliers will work together to produce, distribute, market and sell fruit under single label
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ArticleChile intensifies winter blues promotion
Top nutrition expert to feature in multi-faceted PR campaign for Chilean blueberries on North American market
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ArticleChile organises first cherry drive in China
Diverse activities roll out across China to educate consumers about quality and counter-seasonal availability of Chilean cherries
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ArticleDanone to sell stake in Chiquita JV
Multinational said to be pulling out of fruit juice venture in which it became majority shareholder just three years ago
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ArticleKiku takes first stand at Fruit Logistica
Premium apple brand preparing to exhibit for first time at Berlin show, following recent expansion worldwide
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ArticleVOG outlines Marlene campaign
Marketing activities are taking place in the Netherlands and Belgium throughout January and February
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ArticleCooperatives announce topfruit partnership
Fruit Growers Alliance and Fruitlink merge with the aim of strengthening the UK supply chain
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ArticleJapan explores Indonesian apple market
Japan’s Aomori Prefecture is exploring Indonesia as a growth market for its apple exports as Taiwan becomes increasingly competitive
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ArticleNunhems celebrates Amaregal anniversary
Melon variety has been available for five years, setting a "new standard for Galia quality"
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ArticleDole salads in EatingWell partnership
Partnership to promote healthier eating marks the first time Dole has teamed up with a major media brand
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ArticleUK promotional drive bears fruit in RSA
Against the backdrop of ongoing South African farm worker strikes, farm schools in the Cape region have received a special donation
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ArticleVLAM to unveil new concept
Belgium's Flandria quality label will be highlighted with a new slogan and promotional materials at Fruit Logistica in Berlin
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ArticleBonduelle to sell more in Germany
Company planning to almost double the size of its salad processing site in Straelen, North Rhine-Westphalia
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ArticleCNY push for US topfruit
The US apple and pear industries are gearing up for a promotional push in Asia over Chinese New Year