All Marketing articles – Page 346
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ArticleNZ plans EU, India apple promotions
New Zealand is planning ‘100% Pure Apples from New Zealand’ promotional campaigns in India and Europe this season
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ArticleSE Asia sees shorter CNY supplies
South East Asian fruit importers are reporting generally positive sales results for Chinese New Year, fuelled by strong demand and lighter supplies of key products
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NZ consumers show banana bent
New Zealand consumers’ favourite fruit is a banana, and favourite vegetable is a tomato, according to new statistics
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ArticleOrganic Farm Foods set for ethical change
The UK organic producer has announced its decision to change its name in order to stress its commitment to ethical trading
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Mexico plans Japan avocado campaign
Mexico’s APEAM plans to launch a second avocado promotional campaign in Japan from March this year
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ArticleAnecoop celebrates double anniversary
2011 marks anniversary of group’s foundation and launch of its successful Bouquet brand
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ArticleSensational Snacks on show in Berlin
Rijk Zwaan will display its newest product line at Fruit Logistica, a range of healthy and tasty snacking vegetables
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ArticleDutch companies on bird mission
Three Dutch groups have combined forces to launch the "Birds love organic" educational campaign
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ArticleFreshfel to launch produce initiative
Association outlines ambitions for better communicating fresh produce benefits and industry expertise to European consumers
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Strong demand for avocados from Mexico
New spring programme organised by APEAM aims to further build demand as solid volume supports strong sales
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Eight-a-day is the new five
Consumers are being urged to step up fresh produce consumption to eight portions a day following Oxford University led research.
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ArticlePink Lady welcomes positive start
Pink Lady apple sales are reportedly up throughout much of Europe for the start to the second half of the campaign
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ArticleAll Day Long makes impact
New research has shown that the Belgian campaign to boost domestic consumption is having a positive effect on habits
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ArticleSIPMMs due for kiwifruit and onions
Interfel has voted in favour of the creation of SIPMMs for onions and kiwifruit in order to better organise the segments
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ArticleG's launches Love Radish
Campaign aims to grow radish consumption in the UK, not just in summer but year-round
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ArticleSouth Korea focus for NZ squash promotion
The New Zealand Buttercup Squash Council will launch a campaign to promote squash to consumers in South Korea this year
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ArticleThe Greenery sells new Dazzling Gold
Marketing campaign underway to promote sale of around 300 tonnes of new golden brown, large-fruited pear variety
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ArticleAustralian stonefruit well received in Taiwan
Australia’s stonefruit campaign into Taiwan got off to a perfect start following a successful promotional event to re-establish the fruit after a five-year absence from the country
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India moves to limit food inflation
Soaring food inflation has prompted the Indian finance minister to suggest steps to bridge the gap between farmgate and retail prices
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ArticleCitrus PGI signs deal with Repsol
Spanish PGI organisation announces distribution deal with national petrol station operator