All Marketing articles – Page 348
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ArticleAmcor and Chiquita win packaging prize
Single serve Super Crunchy Fruit Crisps snack is named as the Flexible Pack of the Year at the UK packaging awards
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ArticleReady Pac campaign helps fight hunger
Ready Pac Cool Cuts Facebook campaign designed to generate money for Feeding America hunger relief charity
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ArticleEmirates scoops top cargo award
Emirates SkyCargo is named Air Cargo Carrier of the Year for the sixth time in eight years
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ArticleFruitness flying for three more years
Consumer campaign secures budget worth €5.3m for next three years and plans to broaden focus to include young adults
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ArticleMelinda hails quality of Melasì twins
Italian apple marketer rolls out television advertisement championing the high quality of its cheaper, class two fruit
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ArticleKiku to be lead sponsor of IMS 2013
Apple marketer reveals next year's alpine event will be marketed as the Kiku International Mountain Summit 2013
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ArticleItalian apple firms form NovaMela
New consortium unites marketers in Piedmont, South Tyrol and Trentino to develop, introduce and sell new varieties
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ArticleDelhaize backs Serbian growers
Retailer introduces new Grown in Serbia campaign at stores across the country to promote healthy fruits and vegetables
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ArticleAustralian potential for red-fleshed apples
Ifored member Montague says red-fleshed apples will capture a new market segment in Australia and stimulate consumption
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ArticleStylish French aim to seduce Brits
Prince de Bretagne is shipping its Roscoff pink onions to the UK in fine style this season
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ArticleReady Pac launches fresh-cut pear range
New seasonal selections featuring fruits rarely seen in the fresh-cut produce category have been released
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ArticleAdd an Avocado winner revealed
ProHass competition to promote the use of avocados as a healthy alternative to butter draws to a close
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ArticleKingston broadens imported mango supply
Greater demand for mangoes among US consumers prompts local importer-distributor to ramp up Ecuadorean arrivals
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ArticleGlobal deal pushes red-flesh apples
Fruit marketers from 11 countries are to collaborate on bringing new varieties of red-flesh apples to market within five years
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ArticlePotato Week influences young
This year's Potato Week has succeeded in influencing younger UK consumers, while promoting the new classification system
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ArticleEgg plants idea for new campaign
PR campaigns that are modestly funded and yet cleverly put together ought to be a more prominent part of the sector’s effort to raise fruit and vegetable sales
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ArticleUS promotional funding in doubt
Funding for horticultural marketing bodies such as the Washington Apple Commission could dry up if the US Farm Bill is not renewed
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ArticleDalinco named tastiest Dutch apple
Tastiest Apple in the Netherlands jury describes eating the variety as like "biting into a piece of summer"
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ArticleNew venture for marketing expert
Former Del Monte and Chiquita director Maurizio Pisani has set up a new marketing consultancy for the fresh produce trade
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ArticleEthical angle for South Africa campaign
Beautiful Country, Beautiful Fruit campaign highlights the role that the industry plays in improving life for disadvantaged people