All Marketing articles – Page 357
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Dole banana farm recognised by M&S
UK retailer hands Plan A farming award to Dole's Bananito operation in Costa Rica in recognition of sustainability efforts
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UK shoppers hungry for innovation
Research suggests that post-recession consumers are searching for new products, particularly if they represent healthier alternatives
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From My Farm signs up PR agency
From My Farm, which offers supermarkets and specialist retailers a “one stop shop” buying solution for fresh regionally sourced produce, is launching a PR campaign to support its ambitious expansion plans.
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Apple Futures leaves lasting legacy
Pipfruit NZ confirms positive results for New Zealand apple industry's food safety project and plans for new marketing push
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UK growers review asparagus season
Packers and growers have gathered to discuss the 2010 UK asparagus campaign and the impact of an ongoing marketing drive
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Brand Dossier | ClemenGold
A late South African mandarin which recently became the latest fruit to be included in local retailer Woolworths’ Flavour Burst range is changing the shape of the country’s citrus industry
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Origine France faces test
French organisation Interfel is currently testing its new "Origine France" concept at retailers across the country
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Solarelli splashes out for summer
Apofruit Italia’s premium fresh produce brand continues to do well in Italy and, as summer lines come into play, has the backing of a new, high-profile television advertising campaign
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Fairtrade campaign to focus on fruit
The Fairtrade Foundation has announced the coming launch of its new campaign to raise awareness of the growing range of Fairtrade fruit
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Multiple promotions for Mann Packing
US-based fresh-cut vegetable supplier launches instant redeemable offers, cross promotions and recipes aimed at driving August sales
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Well-Pict announces TV promotion
The company’s berries will feature on US television’s Lifetime Channel this month to encourage consumption among children
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Asda backs WFV innovation award
Asda is backing the innovation award at this year’s World Fruit & Vegetable Show in London.
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Final call for Yorkshire awards
Regional food brand deliciouslyorkshire is making a final call for entries into the sixth annual deliciouslyorkshire food and drink awards.
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RSA grapefruit campaign boosts sales
The early signs are good for South Africa's grapefruit promotion drive in the UK, with sales growth being reported
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Catalonia launches ‘colour palette’
New initiative uses colour coding to highlight sweetness and acidity of fruit, as means of aiding purchases
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Waitrose on top at the Brammys
Heston Blumenthal and Delia Smith may be the new faces of Waitrose but it was Antony Worrall-Thompson who joined the upmarket retailer in scooping a prestigious Brammy Award.
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RHS honours NIAB man
The Royal Horticultural Society has awarded a vegetable specialist from the National Institute of Agricultural Botany (NIAB) with a medal of honour for his services to horticulture.
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Waitrose named top Bramley retailer
Group rewarded for high sales of Bramley apples by landing top award at the 17th annual Brammy Awards
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Benelux apple firms club together
Dutch and Belgian marketers of Rubens, Junami and Wellant apples announce intention to consolidate their sales structure
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Tozer Seeds boss lands RHS honour
Vegetable plant breeder and md of Tozer Seeds Dr Peter Dawson has been awarded the Victoria Medal of Honour by the Royal Horticultural Society (RHS).