All Marketing articles – Page 355
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Avocado groups mull new alliance
Ambitious plans are underfoot to turn Peru and Chile into an alternative source to Mexico for avocado supplies to the US
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Chile plays down avocado alliance
Committee president says no discussions held between Chilean and Peruvian associations but does not rule out exporter partnerships
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French apples see UK market growth
The UK market share of French apples is on the rise, as Le Crunch prepares for its new marketing campaign
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KIKU teams up with Trendy Bars
Mobile drinks units set to serve KIKU-branded pure, fresh apple juice as part of new marketing arrangement
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Fruitness back for three more years
The EU-supported Italian healthy eating campaign is set to continue for a further 36 months after securing a further round of funding from its three main backers
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Campaign aims to boost Spanish citrus
Valencia-based marketer Serrano Molto has launched promotional campaign, highlighting World Cup win
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Convenience retailer shortlist announced
Insight NACS has revealed the six nominees for its International Convenience Retailer of the Year 2010 award
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Brand Dossier | Chiquita
With the help of a leading Milan-based advertising agency, the banana brand is hoping to attract new consumers in the Italian market by underlining its quality commitment
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US avocado promotions get active
Avocados to be promoted as major ingredient for game day meals during US autumn sports events calendar
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New logo launch for French apples
The ANPP is responsible for the introduction of a new logo highlighting the environmental, social and economic credentials of French apples
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Kiwifruit features on drinks menu
US cocktail maker uses Zespri Green kiwifruit to renew an American classic at recent drinks event
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IMA lands youth training gong
IMA Cooling Systems has been awarded a major national prize for excellence in the training of its young engineers.
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USDA reaches out to immigrant consumers
US Agriculture Department launches new online food safety tools for Spanish-speaking consumers
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FairPrice unveils Indonesian vegetable brand
Singaporean retail giant NTUC FairPrice has launched a new range of highland-grown leafy vegetables from Indonesia
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United Fresh launches new mobile
The application for iPhone, Android and BlackBerry devices enables users to receive news and tailored schedules
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Chiquita expands sports contest
The banana marketer is calling for further nominations of everyday athletes to become Chiquita Champions
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Focus on European tastes in Moscow
EU to launch ‘Tasty Europe’ campaign at World Food Moscow to promote European food products in Russia
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Ireland sees 5 A DAY increase
A new survey has suggested that there has been a 20 per cent increase in people eating five portions of fruit and vegetables a day in Ireland.
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Asian launch for Caribbean melon
Dutch group Rijk Zwaan will launch melon concept at Asia Fruit Logistica in Hong Kong on 8-10 September
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LoBue rebrands company image
Californian citrus specialist rebrands itself as LoBue Citrus (LoBue) and launches new branding