All Marketing articles – Page 355
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ArticleBooths celebrates Re:fresh nomination
Booths is celebrating after being shortlisted for the title of QV Fresh Approach Multiple Retailer of the Year in the Re:fresh Awards 2010.
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ArticleMelinda teams up with Juventus at Cibus
Leading Italian apple marketer recruits Fabio Cannavaro and Claudio Marchisio to promote its products at major exhibition event
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ArticleUSDA swoops for programme purchases
A number of fresh produce commodities are to be snapped up by the US Department of Agriculture for use in nutritional initiatives
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From My Farm backs Slow Food
Produce World subsidiary and regional fresh produce brand From My Farm has joined forces with Slow Food UK to help them to promote taste, quality and production.
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ArticleFruit Logistica 2011 promotion begins
The worldwide campaign begins today to promote the leading international trade fair in the fresh produce industry
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Harrods in Thai link-up
Harrods is to join forces with the Royal Thai Embassy to celebrate the gastronomy of Thailand and its culture throughout May.
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'Correct' 5 A DAY questioned
A new study has revealed that staple fruit and veg lines may not provide the best options in attaining your 5 A DAY.
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ArticleBumper UK asparagus season expected
Asparagus Growers Association is anticipating a record year as consumption and retail market value increases
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ArticlePBH backs National Strawberry Month
Strawberry Shortcake and her berry best friends to appear on Fruits & Veggies-More Matters toolkit materials next month
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ArticleDole looks to cement Romanian leadership
Fresh produce giant looking to increase brand awareness with a new television campaign one year after entering the country
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ArticleBerry Gardens unveils new image
UK soft fruit marketer launches new image, while its owner, KG Growers, has been rebranded Berry Gardens Growers
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ArticlePaolo Bruni to retain CSO presidency
Mr Bruni is unanimously voted in for a fourth term, alongside managing director Renzo Piraccini
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ArticleJaffa launch cancelled after theft
A high profile brand launch for one of fresh produce’s most recognised names has had to be cancelled due to theft.
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ArticleChiquita Hellas lauded as 'superbrand'
Greek arm of fresh produce multinational handed title at ceremony of Superbrands in Athens this month
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ArticleFairtrade lands Queen's Award
The Fairtrade Foundation has been handed the Queen’s Award for Enterprise in the Sustainable Development category.
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ArticleCalifornian asparagus in full swing
Good weather conditions have enabled producers to ramp up activities in all growing areas, the state's Asparagus Commission reports
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ArticleLow-income shoppers lag on 5 A DAY
A new report published by retail and consumer analyst IGD shows that while there have been steady increases in the number of consumers claiming to eat their 5 A DAY, the lowest earners are lagging behind.
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Health messages up for STC debate
The fresh produce industry needs a unified, clear and simple message to convince not only the next generation of consumers, but the parents feeding them, that eating fruit and vegetables is the key to a healthier future.
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ArticleChilean kiwifruit sector meets targets
Raising standards, funding market research and coordinating international promotions are top of the industry’s agenda
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ArticleChiquita highlights sustainability moves
Multinational outlines past strategies and reveals plans for comprehensive carbon footprint assessment on bananas