All Marketing articles – Page 355
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ArticlePrivate label set for dramatic growth
New Rabobank report suggests expansion of modern retail and further supplier consolidation are a threat to smaller brands
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ArticleFlorida citrus to increase Korean promotions
The US citrus industry will work to boost awareness of its grapefruit in Korea this season after significant sales growth was recorded last year
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ArticleAgrinurture to distribute Del Monte Pacific pineapples
Come April Agrinurture will take over the distribution of Del Monte Pacific’s fresh pineapples in China
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ArticleBonduelle launches Freshcut Salad Award
Company teams up with Fruchthandel Magazine to encourage "freshness and quality" within the German salads market
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ArticleGrapefruit campaign returns for 2011
South Africa's Citrus Growers Association is once again joining the cross-category 'Beautiful Country Beautiful Fruit' marketing drive
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ArticleProgress made on School Fruit Scheme
A meeting hosted by the EC confirmed that the scheme is well underway in most member states, reaching some 5m school children
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ArticleNature Counts adds seven companies
A number of 'sustainable pioneers' in the Netherlands have been awarded with The Greenery's Nature Counts label
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ArticlePollybell Organic scoops gong
Pollybell Organic Farm has been named as winner of the Land Management category of the 2010 Business BTO (British Trust for Ornithology) Bird Challenge, the seventh award the farm has received from the charity.
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ArticleEmotions 'influence eating behaviour'
New study suggests that expressions displayed by people eating fresh produce influences consumption by children
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ArticleOrganic September comes to UK
September will see dozens of organic events take place across the UK, with the aim of promoting the manifold reasons for going organic
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ArticleDole unveils US health campaign
Reboot Your Life… with Dole! aims to bring the benefits and versatility of fruits and vegetables to consumers nationwide
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ArticleSummerkiwi arrives in North America
The early variety is available from Oppenheimer for the next six weeks and will be supported by a raft of in-store and PR activities
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ArticleUSDA funding move applauded
News that the USDA is to provide US$158m in funding for school produce programme is welcomed by United Fresh
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ArticleNew Zealand kiwifruit kicks off
Backed by a quality NZ kiwifruit season, Zespri’s new varieties and marketing programmes are beginning to bring in dividends
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ArticleSpanish urged to eat more broccoli
Lack of consumption in Spain is focus of major new campaign being staged with several major retailers
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ArticleDisney to expand produce offer
Disney reveals strategy to launch more healthy, family-friendly fresh fruit and vegetable options for North American consumers
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ArticleGovernment backs innovation in RSA
A new three-year Innovation Programme has been announced for the fresh produce industry as government support continues
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ArticlePostcard | Styria... via Berlin
Austria's leading apple production region took the opportunity to highlight its quality and reliability at last month's Fruit Logistica
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ArticlePink Lady apple brand recognised in UK
CIM hands prestigious marketing award to Coregeo for its work on the leading Pink Lady apple brand
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ArticleMarketing drive links Chiquita with 'Rio'
Fresh produce giant lends considerable promotional backing to new animated motion picture from the creators of Ice Age