All Marketing articles – Page 353
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Article
All Day Long makes a difference
The Belgian promotional campaign, organised by VLAM, Flanders’ Agricultural Marketing Board, is showing signs of success
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ArticleTrials for new NZ early gold kiwifruit
First Fresh is set to trial a new early gold kiwifruit from New Zealand in Asia under a collaborative marketing arrangement with Zespri
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ArticleEarly gold kiwifruit looks for niche
First Fresh plans to find a niche to call home in Asia’s kiwifruit category with its new early gold variety
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ArticleChicago is new Salad Bar star
Donation from Chiquita and United Fresh fosters healthy eating habits for some 410,000 school children in Chicago
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ArticleHagé launches exotics unit
Hagé International has launched a new business unit focused on exotic produce and ready to eat fruit
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Article
Nature's Pride officially unveils Eat Me
Company's new brand identity set to distinguish its range of ready-to-eat products more effectively and clearly
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Article
The fresh, social network
With more and more fresh produce companies using social media to promote their goods and services, location-based services and QR codes could be about to change things even further
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ArticleDole Europe highlights sustainability
The fresh produce giant has launched a new information campaign to convince consumers of the sustainability of its practices
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Article
Brand Dossier | Clemcott
Launched at the end of last year, Spanish citrus variety club CVVP’s new Nadorcott mandarin brand Clemcott has come under fire from fresh produce association Ava-Asaja
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ArticleThailand set to open doors to RSA citrus
South African citrus growers are hoping that they will be able to export to Thailand for the first time this season
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ArticleFreshfel Consumption Monitor released
Freshfel Europe has launched the eighth edition of its Europe-wide fresh fruit and vegetable consumption report
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ArticleItalian TV star calls for Pachino boycott
Sicilian tomato sales under threat after Rai consumer affairs presenter accuses mafia of controlling trade in the variety
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ArticleFrench apples face UK challenge
Increasing competition and unfavourable currency fluctuations have made life tough for French apple exporters to the UK
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ArticleVI.P unveils new Val Venosta campaign
Italian apple consortium reveals plans for major investment in consumer-focused advertising, PR and television promotions
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ArticleNew US dietary guidelines announced
Industry representatives applaud recommendation of consuming half a plate of fruits and vegetables with every meal
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ArticleCalifornia almonds tap into snack market
A new campaign aims to position the nuts as a healthy and convenient product for women on-the-go
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ArticleCanada promotes local products
New government initiative aims to help consumers identify and encourage the consumption of Canadian products
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Article
Natures Way Foods lands green award
Leading UK salad and fruit manufacturer Natures Way Foods (NWF) has gained recognition for its green credentials at the 2010 Sussex Business Awards, claiming the top environmental award for Most Sustainable Business.
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ArticleCertis signs distribution deal with Trécé
Company announces agreement to develop and distribute Trécé’s biological pest control products in Europe
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ArticleNZ plans EU, India apple promotions
New Zealand is planning ‘100% Pure Apples from New Zealand’ promotional campaigns in India and Europe this season