All Marketing articles – Page 356
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ArticleApata buys Primor stake
NZ’s Apata has bought a 33 per cent stake in marketer Primor Produce in a bid to vertically integrate
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ArticleDutch aim to restore Germans' faith
The Greenery and Prominent team up to promote vegetables to consumers in Germany as part of roadshow campaign
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ArticleHortyfruta hails success of promotions
Spanish association says presence at German and UK events has helped repair image of country’s fresh produce
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ArticleWaitrose chases men with spicy salad
Retailer follows so-called 'macho trend' with new prepared salad bag designed to appeal to male consumers
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ArticleProexport calls for EU-wide PR campaign
Spanish association urges European Commission to tackle falling consumption levels
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ArticleMr Fruitness flies into London
Campaign featuring healthy eating superhero continues to promote fruit and veg to children, with renewed focus on stonefruit
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ArticleDutch look to rebuild German veg sales
Netherlands vegetable export trade seeks to restore faith among German consumers following recent E coli crisis
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ArticleGist recognised at Grocer Gold Awards
UK company is rewarded for helping to consolidate food retailer EAT's supply chains into one operation
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ArticleHortyfruta PR drive for UK and Germany
Almería-based organisation seeks to repair image of Spanish fresh produce at events in Germany and UK
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ArticleFood project makes Plymouth sustainable
Soil Association and Barefoot Partnership launch Plymouth Food Project in southern UK town
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ArticleAnecoop joins ‘More Broccoli’
Top Spanish marketer joins initiative dedicated to increasing awareness and consumption of broccoli in Spain
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ArticleSalt Lake City goes Bananas After Dark
Dole promotional tour reaches Utah, encouraging locals to eat bananas for breakfast, lunch and dinner
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ArticlePeru launches avocado promotion
New promotional campaign for Hass will focus on France, Germany and the UK
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ArticleNZ launches UK Braeburn promotion
UK consumers are being urged to enjoy the simple pleasures in life with a new Braeburn promotion from New Zealand
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ArticleChile's navel oranges push on in US
Chilean Citrus Committee is planning a series a promotional activities in the US and Canada this year
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ArticlePicota campaign targets UK
Spanish Picota growers hope to build on last year’s successful promotional campaign in the UK
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ArticlePBH throws weight behind MyPlate initiative
US education foundation enhances efforts to convey its healthy eating message by backing new USDA initiative
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ArticleNorthwest pear crop set to rise
While harvesting is expected one or two weeks later than normal, year-on-year volumes could rise by 8 per cent
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ArticlePink Lady sales climb 20 per cent
Like-for-like sales of premium apple Pink Lady were up 20 per cent year on year in April and uptake looks set to climb further as a new promotional campaign gets underway.
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ArticleContinents working in concert
Baku in Azerbaijan was the focus of wild celebrations in May as this little country celebrated its Eurovision victory – suddenly, it seems the borders of Europe have stretched into Asia, and this ought to be good for our trade