All Marketing articles – Page 356
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ArticleZespri denies plan to displace Chile
Company refutes allegations it seeks exclusivity on kiwifruit deals with South Korean clients in order to block Chilean suppliers
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ArticleT&G seeks Zespri collaboration
New Zealand firm wants collaborative agreement with Zespri to sell its domestically grown kiwifruit cultivars overseas
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ArticleSunkist to market table grapes
The major US citrus cooperative has struck a deal to apply its iconic Sunkist brand to table grapes for the first time
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ArticleNew blog for Val Venosta apples
Promotional website will coordinate a number of different social media-based activities for the Italian apple brand
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ArticleProexport launches website for kids
Spanish export group joins with schools in region of Murcia to promote fruits and vegetables to children through website
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ArticlePeru revamps country image
The brand, which aims to improve the quality of Peruvian exports, marks a new era for the country’s foreign trade industry
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ArticleBrand Dossier | Green Giant Fresh
Marketing deal in Spain means established US brand could become synonymous with more than just tinned sweetcorn
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ArticleNew campaign promotes California Raisins
California Raisins launches new advertising campaign in UK after prices rise to “unprecedented levels”
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Article
Nearly Naked Veg Co up for gong
Devon’s Nearly Naked Veg Company is in line for another major award having been named the South West’s Enterprise of the Year in the Countryside Alliance’s annual awards.
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ArticleBrazilian limes campaign targets UK
New logo and series of promotional activities rolled out as ABPEL aims to boost awareness of the country's lime exports
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ArticleCanaries launches new PR campaign
Advertising campaign will focus on highlighting nutritional qualities of Canaries bananas in Spanish domestic market
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ArticleTesco cuts Thai checkout times
Tesco has introduced a strategy to cut checkout queues as the next step in its ongoing battle for market share with Big C
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ArticleTrentini heads up promotions committee
Director of Italian agency CSO appointed as president of European Commission's agricultural promotions advisory committee
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ArticleCutting through the fresh stereotypes
What challenges will fresh-cut fruit face in tactile Asian retail markets, asks editor John Hey in Asiafruit Magazine's March issue
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ArticleAll Lemon celebrates first year
Export group to continue reinforcing its position as a point of reference for quality Argentinean lemon supplies
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ArticleStable volume for NZ kiwifruit crop
The 2010 New Zealand kiwifruit crop will hit around 100m trays again, with new varieties finalising their market positioning
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ArticleM&S promotes English apples
The UK retailer has revealed a new innovative display for its English apples in order to educate consumers and boost sales
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ArticleRecord interest in Foodservice Awards
2011 Excellence in Foodservice Awards attract more than 100 nominations from across US and Canada
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ArticleDimmidisì marks Italy's 150th birthday
La Linea Verde's leading fresh convenience brand unveils new, patriotic salad pack to coincide with country's anniversary
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ArticleLoBue launches child-friendly mandarins
New Ribbitz brand designed to encourage healthy snacking among children