All Marketing articles – Page 354
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ArticleAustralian group launches new potato
The South Australian Potato Company has released its new Kestrel variety, marketing it under a “Purple = Taste” campaign
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ArticleDole cleared over Colombia lawsuit
Long-running case against world's largest fresh produce company regarding alleged paramilitary payments has been dismissed
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ArticleKIKU sponsors World Diabetes Day
Company to distribute free apples and juice to visitors during special awareness event due to take place in Berlin on 14 November
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ArticleBattaglio unveils own banana brand
Having recently ended a banana distribution deal with GF Group, the Italian firm has linked with Banacol to market the fruit direct
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ArticleWUWM reveals Market Award winners
Mercazaragoza is handed the gold prize for its initiatives to strengthen the competitiveness of Zaragoza's retail market sector
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ArticleOscar night at Macfrut 2010
New awards initiative will recognise fresh produce innovation at Italian event on 6-8 October
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Article
The Co-op steps up Fairtrade efforts
The Co-operative Group has launched a new website to spearhead a marketing campaign to promote and celebrate its Fairtrade credentials, including a major push in Co-operative and Somerfield stores.
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Article‘Arnie’ beefs up US grape profile
California governor Arnold Schwarzenegger gave the state’s grapes a healthy dose of celebrity endorsement on a recent trade trip to China
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ArticleAustralian produce sales flat
Australian fresh produce sales are stagnating despite significant spending on promotions
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ArticleUSDA funding to boost competitiveness
Some US$55m worth of grants have been allocated by the USDA to enhance the competitiveness of specialty crops
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ArticleEnza launches Taste & Flavour promotion
Recipe series designed to promote company's collection of premium apple and pear varieties to discerning consumers
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ArticleSunfresh hosts Thai avocado tour
Australian avocado grower-marketer Sunfresh is hosting a study tour for Thai buyers this week in Queensland
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ArticleFyffes unveils organic banana campaign
New promotion set to encourage consumers in Germany to get in touch with nature by purchasing organic-certified fruit
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ArticleAvocados celebrate Mexican Independence
Several activities planned in East Los Angeles to give back to the local community during historic celebration
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ArticleGreengrocers feature in Flandria promo
Belgian vegetable marketer's Groenteman campaign to focus on local supermarkets as leading suppliers of branded produce
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ArticleCirkle lands Berry Gardens contract
Cirkle has been appointed by Berry Gardens to handle its six figure Jubilee strawberries consumer PR account.
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ArticleAsiafruit Congress: session two report
Asia's vast Muslim population presents good marketing opportunities for fresh produce suppliers that can tailor their offer to local customs
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ArticleMann launches promotions in Canada
Coupons, cross promotions and recipes for fresh-cut vegetables to be distributed to consumers in booklet form
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ArticleEuropean Flavors tour hits Moscow
Some of the Italian fresh produce industry's leading players will showcase the country's offering at World Food Moscow
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ArticleCompanies quizzed on marketing to kids
Chiquita, Del Monte and Dole among 48 companies which received August subpoenas from the Federal Trade Commission