All Marketing articles – Page 354
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ArticleItalian campaign makes 100m contacts
Ortofrutta d'Italia communicating positive messages about the various values of eating Italian fruit and vegetables
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ArticleCampaign pushes avos as sandwich staple
New marketing drive encourages UK delis and sandwich shops to use avocados as a healthy alternative to butter
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ArticleDimmidiSì adds oil to special salad packs
Gift packs go on sale across Italy, offering consumers a free reusable bowl and a sample of premium-quality olive oil
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ArticleHealth messages 'counter-productive'
A new study from Grenoble School of Management puts in doubt the efficacy of health messages in advertising
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ArticleAll Day Long heads for coast
The Flanders campaign to boost consumption is taking its message to the beach with radio broadcaster Q-Music
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ArticleIntercitrus appoints new president
Spanish citrus marketing body also receives backing of Valencia's regional executive following difficult 12 months
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ArticleChile taps into foodservice
The CFFA is ramping up its activities within the US foodservice industry in response to growing demand for fresh and healthy food
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ArticleEarly start for California grapes
It’ll be early, big and beautiful – the Californian grape season looks set to provide the trade with a bumper, 100m-carton crop
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ArticleRubens in running for third gold
Trademarked apple variety targeting third successive victory as Britain's tastiest apple at upcoming National Fruit Show
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ArticleSunkist takes another stand
US family co-operative joins with retailers to encourage charity lemonade sales
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ArticlePMA-United merger falls through
Question of leadership creates stumbling block in goal to unite the US fresh produce industry’s two leading organisations
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ArticleAndy Murray boosts strawberry returns
Tennis star's excellent showing at recent Wimbledon championships helps retailer Waitrose achieve sales increase
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ArticleDole promotes salad selfishness
Desperate Housewives' Felicity Huffman continues to front Salad'tude campaign as it focuses on self-indulgence
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ArticleCore and Delta join Kiku family
South African and Serbian apple grower-exporters sign up to produce and promote Kiku-branded fruit
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ArticleDriscoll's varieties proving popular
A selection of the Netherlands-based group's new strawberry varieties are testing well with consumers
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ArticleMorrisons offer boosts Pink Lady
Record sales of branded apple achieved during three-week, half-price promotion, British retailer reports
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ArticleSouth African avocados on course
All signs point to a strong season with grower organisation SAAGA predicting that it will produce a 12.5m-carton export crop
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ArticleInnocent teams up with Disney
Innocent and Disney hope to form a winning combination in the UK, engaging with children and boosting kids' interest in fruit
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ArticleEnza and Zespri team up in Europe
A year on from their bitter court battle, the New Zealand exporters say they will work together to sell gold kiwifruit in Europe
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ArticleMurcia 'needs quality label' for almonds
Alfonso Gálvez Caravaca says a quality marque will allow the region to promote its product among consumers