All Marketing articles – Page 39
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NewsDriscoll’s Sweetest Batch return to Australian shelves in 2025
New season of premium strawberries available to Australian consumers through the first three months of the year
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NewsWA Farm Direct commences Queen Garnet sales in Western Australia
Australian-bred plum to hit shelves in Western Australia across summer with exports bound for Asian markets
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NewsFruit World and Creekside Organics complete merger
The 50-50 merger will strengthen family farms and expand services for customers
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NewsBranston launches “nostalgic” all-rounder potato brand
Nanna Tate range includes varieties selected for suitability to various cooking methods and dishes
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PromotionComing soon: FPJ Marketing & Branding Special
FPJ’s first-ever Marketing & Branding Special celebrates innovation and offers inspiration as opportunities for fresh produce brands grow in the UK
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NewsUnited Fresh identifies key trends influencing fresh produce in 2025
Food is medicine, compostability, and wellness among the trends set to make their mark according to New Zealand organisation
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NewsTaiwan celebrates Lunar New Year with Tasmanian cherries
Start of season launch event will host Taiwanese importers, buyers and key representatives from the Australian state’s cherry industry
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NewsTemptation Valley brand spotlights New Zealand apricots and cherries
Ardgour Valley Orchards’ new premium brand set to capture attention in domestic and international markets with fresh look
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NewsLeaderbrand watermelons to hit stores earlier than ever
New flavour-filled varieties were harvested two weeks early this season thanks to good weather
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NewsWestfalia acquires Belgian avocado specialist Syros
The move strengthens Westfalia’s value-added business in Europe and aligns with its growth strategy
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NewsUS blueberries get export funding boost
The country’s Highbush Blueberry Council is awarded US$1.5m to further develop export market opportunities
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NewsNew CMI Orchards campaign links well-known apple varieties with premium counterparts
Campaign markets Juici, Ambrosia Gold and EverCrisp brands amid fall in Honeycrisp production
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NewsRecord Central Otago cherry crop bound for world markets
Southern Fruits International launches new Moment cherries brand ahead of bumper season
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CommentCan Veganuary get its veg back?
Harvey Choat, MD of food and drink comms agency Nexus, argues that the 2025 Veganuary campaign risks alienating consumers and should instead focus on a message of ‘plant-more’ rather than ‘meat-less’
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NewsLunar New Year edition of Asiafruit out now
Lunar New Year coverage, a special feature on Australia and a keynote interview with Guangzhou Jiangnan market chairman, Ye Canjiang in celebration of the wholesaler’s 30th anniversary headline this issue
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NewsTasmanian cherry season underway
First boxes of Tasmanian cherries are now available across the state as exporters prepare for international sales
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NewsNew Zealand horticulture export revenue forecast to hit new heights
New report projects New Zealand horticulture export revenue to reach NZ$8bn
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PodcastsFruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
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NewsFresh Del Monte builds on its 'pillars of strength'
Gianpaolo Renino, senior vice-president of Fresh Del Monte Europe and Africa, outlines the key products and strategies that will support the company’s year ahead
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NewsHalos return to screens with first campaign in five years
US mandarin brand set to debut two new television advertisements that focus on its popularity as a healthy snack item