All Marketing articles – Page 39
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NewsUmall Asian Supermarket acquires Delish Deliveries
The strategic acquisition aims to improve deliveries and expand product lines for Umall customers
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NewsUS citrus giants promote high-Brix oranges in China
Sun Pacific and Sunkist say they see good potential in the market for oranges with guaranteed sweetness
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NewsZespri on track to deliver strong returns
Sales momentum carries over from strong start to season, putting kiwifruit marketer on course to deliver increased per-hectare returns across all categories
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NewsWorld Avocado Organisation launches consumer campaign in India
WAO will continue to promote avocados’ nutritional and health benefits following successful campaign in 2023
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NewsKenyan avocados braced for competition in East Asia
Rising demand for Kenyan avocados in Europe has lifted the fruit sector above coffee in terms of export revenue, but competition remains strong in Asia
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NewsBarolli Orchards launches Australian-grown Red Moon apples
Inaugural commercial crop of red-fleshed apples receives a positive response
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AdvertorialShanghai Junli and North Bay Produce join forces for the Peruvian blueberry season
The two parties look to increase their supply to the China market this season
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FeaturesNorth Carolina Sweetpotato Commission eyes UK market growth
Michelle Grainger of the North Carolina Sweetpotato Commission tells Fred Searle about the organisation’s latest efforts to boost sales in Britain
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NewsDemand remains high for Poland’s apples
While volumes in the orchards are lower, both domestic and overseas sales are strong, according to Jan Nowakowski of Genesis Fresh
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NewsMeet the thought leaders at Asiafruit Knowledge Centre
High-profile speakers to share expert insights at Asia Fruit Logistica’s new all-in-one content hub
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NewsImproved weather conditions mark positive shift for New Zealand avocados
With export volumes recovering following years of weather-affected crops, New Zealand avocado industry looks to diversify its markets and market country-of-origin as differentiator
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NewsMorrisons named official partner of Love British Food
Three-year deal sees supermarket prominently promoting British Food Fortnight
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NewsPink Lady bucks downward trend in Europe
Pink Lady Europe hopes its positive performance for 2023/24 can be sustained, but warns of “contrasting dynamics” of pressure on prices and rising expectations on sustainability
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NewsCosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign
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NewsPink Lady officially enters China market with Goodfarmer partnership
Goodfarmer gains brand license and exclusive marketing rights for next ten years in Greater China
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NewsNergi mini kiwifruit announces return to shelves
The mini kiwifruit is increasing in popularity in countries that eat a lot berries, according to Sofruileg’s Jean-Pierre Caruel, with growth in that category boding well for Nergi
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NewsDel Monte’s Precious Honeyglow pineapple wins innovation award
Personal-sized pineapple landed the ’Overall Food Innovation of the Year’ title at the 2024 Mindful Awards
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NewsCamposol and Ninjacart bring Peruvian blueberries to India
Blueberry producer partners with Walmart-backed agri-startup to distribute fruit to more than 100,000 Indian retail outlets in over 100 cities
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PodcastsFruitbox 108 · Carlo Magni & Louise Beard, Forward Insight
Chris, Carlo and Louise consider the consumers of tomorrow, the choices they will make and how we can develop fresh produce that will appeal to them
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NewsFreshfel warns of the impact of promotion budget cuts
The organisation has sent a letter to the EC warning that the proposed redeployment of existing funds away from promotional activities could threaten the competitiveness of European fruit and vegetables