All Marketing articles – Page 55
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NewsAsiafruit July/August out now
Asia Fruit Logistica edition provides a comprehensive preview to Asia’s premier fresh produce trade show, plus special features on China and apples and pears
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NewsMenopause focus for new Pink Lady campaign
Brand highlights benefits of apples in dealing with sensory changes
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NewsAsian opportunities for Rijk Zwaan
With Asia Fruit Logistica taking place next month in Hong Kong, Fruitnet speaks to Jan Doldersum about Rijk Zwaan’s priorities when it comes to the Asian market
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NewsFresh Del Monte alert to change
Mohammed Abbas, Fresh Del Monte’s chief operating officer, says the company is always on the hunt for new and better products, as well as technologies to boost growers’ resilience to extreme conditions
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NewsSun World to launch first global branded grape campaign
Autumncrisp campaign looks to raise retail and consumer awareness and stimulate demand for the branded grapes
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NewsMackay Farming Group up for sale
Leading banana grower lists nine farms in Far North Queensland for sale while Mackay’s Marketing business will be retained
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NewsChile promotes lemon offer to Japanese market
Citrus Committee organises workshop and retail tour to help importers and distributors identify new growth opportunities
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NewsBlueberry sector touts fruit’s brain benefits
Fruit’s cognitive benefits are down to their antioxidant and phytochemical properties, which combat inflammation and potentially improve blood flow
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NewsMushrooms positioned as energy-boosting ‘super food’
Marketing campaign aims to increase limited awareness of vegetable’s vitamin B content as people’s diet suffers during cost-of-living crisis
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NewsPrognosfruit looks back on successful event
After drawing more than 350 people to this year’s event in Trentino, Prognosfruit is eyeing next year’s gathering in Hungary
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NewsSunny June to boost flavour of British apples
Sunniest June for 66 years leaves British growers expecting a great-tasting crop, but volumes are set to contract after last year’s heat and a cooler spring
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NewsUSHBC billboards hit the road in Vietnam
Grab a boost of Blue mobile billboards deployed in Asian market to promote US blueberries
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NewsPGRO launches new podcast
Series will bring the latest news and views from the UK’s pea and bean sector
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NewsGerman event DOGK returns on 20-21 September
Leading fresh produce event considers potential major changes that are likely to shape the business over the next few years
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NewsHAB looks back on decade of growth built on positive health messaging
Board celebrates 10th anniversary of Fresh Avocados – Love One Today and first research publication
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News“Promising” season ahead for Nergi kiwi berries
Both volume and quality look promising for the new Nergi kiwi berry season, according to France-based marketer Sofruileg
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NewsLove Island’s Iain Stirling to star for McCain
Legendary commentator appears in Let’s All Chip In campaign highlighting regen farming
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NewsRijk Zwaan hosts Leafy Hydroponics Event in Hong Kong
Leading seed company brings together customers and partners from across the leafy hydroponics sector for seminar ahead of Asia Fruit Logistica
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NewsPicotas take centre stage in weather-hit cherry season
Picota cherries were celebrated at an event in London marking the start of the new European season
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PodcastsFruitbox 96 · Fabio Zanesco, SweeTango
What can one of Europe’s newest apple varieties achieve in terms of market growth over the next few seasons?