Marketing – Page 10
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ArticleVog revamps organic brand and pushes on with promotions
The South Tyrolean company made the most of its appearance at Fruit Attraction this week, as it looks to boost the value of the region’s apple production
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ArticleNew banana brand tackles ‘produce devaluation’
“The world has got it wrong,” says creator of Fyffes’ new label, which promises support for female empowerment, education, and child nutrition
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NewsMuch promise as Migo season kicks off
A strong retail campaign is lined up this year with the pear also looking to break ground in new markets
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ArticleBig change for Hillfresh
Despite a challenging 12 months, Hillfresh has still seen much change and category growth, according to Hans van den Heuvel
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NewsDole launches specialist organics division and brand
Group’s new Dole Organics division and GO Organic! consumer brand will be officially introduced at Fruit Attraction 2023 in Madrid
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NewsDel Monte makes Miraculous annoucement
Group extends its collaboration with Miraculous as part of its new ’Kiwi Origin South Europe’ campaign
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ArticleZespri set for big Northern Hemisphere harvest
Kiwifruit marketer expects record Northern Hemisphere harvest driven by SunGold growth
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ArticleMarlene invites consumers on a culinary journey
The Vog brand is enhancing its Aroma Wheel in its bid to become a cultural ambassador for apples
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ArticleKanzi season off to energetic start in Europe
Stocks of Kanzi apples from the Southern Hemisphere were quickly exhausted thanks to dynamic demand over the summer, providing the ideal starting point for the new European season
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ArticleRaisins SA highlights “world-class agronomy”
Production techniques, sustainability and traceability are all high on the agenda in South Africa, the industry body says
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ArticleStrong start for VIP as apple demand recovers
The Italian supplier reports on a good start to the new season, as organic and licensed production continues to play even greater role
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ArticlePromising apple season ahead in Poland
Rajpol CEO Dominik Wozniak says volumes are stable and quality high, while the company has also diversified its product offering this year
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ArticleStarr Ranch Growers and CMI Orchards partner up
Leading Washington State fresh produce companies will join forces as part of a new agreement
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PodcastsFruitbox 97 · Mohammed Abbas, Del Monte
Recorded live on the Asia Fruit Logistica show floor in Hong Kong, Mohammed speaks with Chris White about segmentation
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ArticleFruit Logistica 2024 tickets now available
Organiser Messe Berlin reports rise in demand for stand space at the leading trade show for the global fresh produce business, as visitor tickets go on sale.
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NewsMission Produce sees Q3 income and revenue fall
Steve Barnard says quarterly performance was in line with expectations, with avocado sales volumes up 23 per cent
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NewsPVM to manage Celina cv pear in North America
Proprietary Variety Management is granted the license to manage the pear in the US, which is marketed as QTee in other global growing regions
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ArticleWAO triples retail presence
The World Avocado Organization now has partnerships with 30 supermarkets in 12 countries to promote avocado consumption
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ArticleRockit launches Back to School campaign in Middle East
Ready. Set. Rocket. Back to School will build on last year’s marketing campaign
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ArticleConsumer research helps drive sales
Global shopper research is helping Growers United understand the consumer decision-making process