Marketing – Page 10
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FeaturesPink Lady opens Madrid pop-up for Mother’s Day
Temporary outlet on Calle Gran Vía aims to present ‘cooler, more appealing’ side of the brand to consumers
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NewsRijk Zwaan updates organic spinach portfolio
Breeding company highlights new varieties including Galago RZ and Reindeer RZ, addressing growing disease challenges
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NewsThe Greenery optimistic as New Zealand kiwifruit season begins
Dutch importer reports excellent quality and broad size range for Zespri SunGold as New Zealand heads for 220m-tray crop
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NewsM&S, Ocado and Isle of Wight Tomatoes launch co-branded range
Exclusive varieties and upgraded packaging are part of a new season summer range of tomatoes and peppers with a focus on flavour and discovery
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NewsDemand for strawberries rises among younger consumers
Growth is driving investment in Dutch production, according to industry association GroentenFruit Huis, as European promotions continue
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PodcastsHow can the fresh produce business boost demand?
At Freshfel Europe’s annual meeting in Sicily, Fruitnet spoke to four leading industry players for their views on the consumption challenge
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NewsAFTPP funding a “strategic catalyst” for US blueberry industry
Grant will help the industry expand its presence in high-growth regions and forge partnerships with importers, distributors and retailers worldwide
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NewsZespri launches new brand platform Grown for Good
Grown for Good will launch across Zespri’s core markets globally with the 2026 New Zealand kiwifruit season
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NewsHottest March on record brings on “fast and short” California cherry season
Despite the early start and the short shipping window, industry says crop is much improved on problematic 2025 harvest
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FeaturesOrsero to manage Madagascan lychee exports
Orsero Group has been named as one of two exclusive operators of Madagascan lychee exports for the key European market
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NewsChilean suppliers form BabyPlum Club for premium plums
Eight of the country’s leading fruit companies join forces to grow and sell varieties bred by Spain’s Ibergen Frutales
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NewsSweet C welcomes Fresh Produce India Awards win
The Sweet C mandarin brand was recognised for its ‘Blue is the new orange’ campaign at the FPI Awards
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FeaturesCherry Blossom Festival builds excitement as Picota season approaches
Michael Barker reports on the latest efforts to market Picota cherries and celebrate the beauty of Spain’s Jerte Valley
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FeaturesHold me, thrill me, share me, snack me… RedPop wins Supergirl tie-in
Giga also returns with series of Superman-related promotional activities timed for release of blockbuster summer movie
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FeaturesChiquita opens Miss Chiquita House at Milan Design Week
Fruit brand returns to annual event and showcases iconic character through immersive experience designed by artist Jiaqi Wang
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NewsNew global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
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NewsCalifornia Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
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NewsOnix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
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NewsM&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
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NewsUSDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries