Marketing – Page 10
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NewsDuroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
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NewsFresh Express kicks off Express Yourself campaign
US salad brand invites consumers to unleash creativity in the kitchen
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NewsDole France hits the road with cycling sponsorship
The fresh produce group is joining forces with AVCA ahead of the cycling season
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NewsFreskon 2025 opens its doors
With 275 exhibitors from 22 countries, organisers TIF-Helexpo says this year’s Freskon represents a “prime opportunity” to highlight fresh produce and strengthen commercial collaborations
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NewsBelOrta launches Belgian Aromia cherry vine tomato
The Belgian cooperative’s launch of homegrown Aromia cherry tomatoes is part of its strategy to expand its premium segment and respond to growing demand for superior taste and localness
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NewsBollo debuts new corporate video
Video sets out the company’s roadmap for a more efficient, sustainable model aligned to the needs of today’s consumers
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NewsAFM puts guacamole centre stage for Cinco de Mayo
New campaign invites consumers to make avocados the star of their celebration
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NewsZespri Europe anticipates another year of growth
Growth of 3.9 per cent is forecast across all varieties, with a focus on selling more fruit earlier in the season
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NewsCandine closes a strong season in Asia
Ariane-Fuji cross is gaining momentum, particularly in Vietnam, on the back of marketing efforts from Blue Whale as the variety reaches 200 containers in the region
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NewsMission Produce announces new mango value pack
Four-count honey mango clamshell offers convenience and value to mango shoppers
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NewsDynamism on display at Fresh Produce India
India’s premier business event explores the rapid rise of quick commerce, shifting consumer preferences and growth in demand for premium imported offerings
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NewsAnecoop joins new Producto Cooperativo quality seal
Its produce will now bear the Producto Cooperativo mark, allowing consumers to recognise products grown or made by cooperatives
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NewsNew European berry marketing campaign begins
Three-year project will promote the benefits of soft fruit to young adults in Belgium, Germany and the Netherlands
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NewsInterfel targets young adults with ‘vertical’ Jamais Trop advert
Latest advertisement, which is directed by French duo Xoxo, will be shown primarily on smartphone-friendly social media
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NewsSpanish citrus leader recognised by South African citrus growers
Ailimpo director José Antonio García’s efforts were highlighted at recent CGA Citrus Summit
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NewsT&G kicks off New Zealand Envy season
T&G forecasts a a total crop featuring all varieties of 79,200 tonnes, the largest New Zealand Envy crop since 2022
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NewsCandine picks up apple award in Singapore
Candine, described by France’s Blue Whale as the “perfect variety” for the Asian market, has won the fresh apple prize at Voted Product of the Year Singapore-Malaysia
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NewsPartnership brings organic Tatayoyo to Austria year-round
Grower Veganis teams with an Austrian retailer to bring the pepper to the latter’s premium organic range
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NewsCalifornia confirms 170,000-tonne avocado crop as new campaign begins
State commission rolls out series of consumer promotions designed to sustain demand through peak season
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NewsVip puts apple growers at centre of new campaign
Farmers at heart of new project, with several sharing stories on social media and even taking part in store tastings