Marketing – Page 10
-
Article
Steven Martina to leave The Greenery and join Zespri
Dutch cooperative’s CEO will succeed Giorgio Comino as kiwifruit marketer’s director for Europe and North America
-
News
Rajpol wins exporter award
The Polish fresh produce group is named Top Exporter at the Modern Distribution Congress in Warsaw
-
News
Trap-Eye wins Greentech Innovation Award
Biobest’s automated sticky trap system is designed to improve the accuracy and efficiency of pest monitoring
-
Advertorial
From Moldova with Love: Cherries Ready to Take the EU Market by Storm
The first varieties are being harvested with prospects good for the season ahead as the industry expands
-
News
Rockit signs Lulu deal in Middle East
Apple brand signs year-long MOU with hypermarket group to help grow the Middle Eastern market
-
Article
Biedronka celebrates Colombia’s finest fare
Poland’s biggest supermarket is showcasing a range of Colombian foods as part of its Acción Colombia initiative
-
News
Sun World acquires Kankun mango variety
The Diazteca variety is currently in limited production in Mexico, with trees available under license from Sun World beginning in 2024
-
Article
YazBerries bids to put Turkish blueberries on the map
Blueberries are a relatively new crop in Turkey, and the young company is committed to establishing a reputation for its fruit in global markets
-
News
Prominent utilises neuromarketing
Tomato specialist has established a partnership with Unravel Research to get a complete picture of what drives consumers
-
News
Consumer support for Fairtrade “remains strong”
New research suggests that shoppers are staying loyal to Fairtrade products despite the the cost of living crisis
-
Article
Is it time for a fresh look at bananas?
Better consumer engagement is the key to shaking up the banana category and increasing sales, says Fyffes’ Juan David Alarcón
-
News
Freshfel champions the true face of fresh produce
Association’s Annual Event in Brussels focused on building a fresh image for fruit and vegetables
-
Article
RedPop gets a ticket to ride
The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring
-
Article
Frutura announces major consolidation in avocados
Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year
-
News
South Africans face potential US storm
Accusations of South African arms supplies to Russia angers the US and results in a media storm
-
Article
Freshfel issues warning on marketing standard implications
Fresh produce association urges the European Commission to withdraw or amend specific parts of its draft proposal for pre-cut fruits and vegetables
-
Article
Pink Lady sponsors new food photography category
The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year
-
Article
New theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
-
Article
Vog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
-
Analysis
Positive forecast for global avocado business
The avocado trade will continue to grow in an increasingly competitive market, according to a Rabobank report