Marketing – Page 11
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NewsMelon and watermelon event set for Murcia
Hazera and HM Clause are joining forces at the Melon & Watermelon Fresh Chain Showcase
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FeaturesDel Monte’s pineapple pathway
Ahead of Fruitnet Tropicals Congress in Antwerp, Thierry Montange highlights the pineapple innovations that are driving growth in the segment – particularly when it comes to the luxury side of the category
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NewsSpanish citrus sector launches video game in OJ marketing push
Zumotron aims to promote healthy eating habits and debunk misinformation about the benefits of fresh juice
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VideoThe Fresh Ideas Show: Banana drama, Brexit bridge-building, and a bunch of clever Kiwis
Fruitnet’s brand new podcast features exclusive interviews and expert analysis of the big stories in the fruit fresh produce business
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NewsChiquita launches ‘Likely the Best Snack Ever’ campaign
Campaign aims to position Chiquita bananas as the go-to snacking choice
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NewsLidl invites festival-goers to help ‘Drop the Beet’
Promotional events at leading Dutch music gatherings aim to communicate enjoyment aspect of fresh fruit and veg
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NewsAvocados From Colombia completes successful campaign with Weis Markets
Multi-week promotion included display contest, point-of-sale tools and in-store engagement across 200 stores
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NewsCathy Burns rallies industry to ‘fight for fresh’
IFPA chief executive says the need for the industry to innovate and expand its influence has been brought into sharp focus recently
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NewsSustainability schemes and green packaging top agenda at Sustainable Foods Summit
Sustainable Foods Summit is back in Amsterdam on 26-27 June, with a focus on sustainability schemes and eco-labels, as well as environmentally friendly packaging solutions
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NewsVog powers up Giga sales with Superman tie-in
Apple brand set to feature iconic S-Shield in supermarkets and cinemas as new DC Studios film hits big screen
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PodcastsFruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
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NewsBerryWorld scoops awards for premium varieties
Premium BerryWorld varieties picked up multiple awards at the 2025 Superior Taste Awards in Brussels
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FeaturesCould trade wars derail exciting fruit branding initiatives?
Successful cultivar branding initiatives rely on worldwide production of high-quality fruit that meets strict requirements
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NewsSanLucar announces two new tennis collaborations in Germany
Valencia-based company partners with Berlin Tennis Open and SanLucar Ladies open
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NewsDel Monte brings Pinkglow pineapple to the UAE
The pineapple variety will be available on Talabat Mart for a limited time only, the group says
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NewsPicota cherries defy rain in Spain
Good volumes and quality are expected for this season’s crop, according to Agrupación de Cooperativas del Valle del Jerte
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NewsUK is a growth market for Spanish exports
The UK overtakes the US as fifth-largest non-EU export destination for Spanish food and drink
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NewsCalifornia table grape season underway
Coachella Valley began harvesting in mid-May and is expected to continue into min-July before San Joaquin Valley season will begin
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NewsFestival of Fresh 2025 attracts top retail buyers
A number of Britain’s biggest grocers will be at FPJ’s summer festival on 5 June for a day of top-level networking, insightful interviews and festival fun
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NewsDriscoll’s appoints first ever chief communications officer
Berry company promotes North America marketing chief as it looks to build global brand reputation