Marketing – Page 11
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NewsNew global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
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NewsCalifornia Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
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NewsOnix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
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NewsM&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
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NewsUSDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
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NewsFresh Produce India Awards: winners announced
Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026
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NewsChiquita AI video shows Times Square takeover for National Banana Day
The banana brand leveraged its ‘Pop by Nature’ platform to virtually transform New York’s Times Square on 15 April
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NewsGreenyard director to lead Freshfel Europe
Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed
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NewsTru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country
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NewsCavolo Nero sales up 17 per cent as fibre trend takes off
Sales of popular black kale are up as consumers responds to social media trend to increase fibre intake as a way to improve gut health and manage weight
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NewsT&G’s Envy becomes New Zealand’s first billion-dollar apple brand
Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system
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NewsEquifruit asks CPMA visitors to help create ‘Endcap of Destiny’
Innovative supplier wants to highlight Fairtrade bananas in an unmissable way
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NewsKiku partners with Olympic athletes at Italian ski event
Marketer joins celebrated winter sports athletes in distributing healthy snacks and prizes to around 400 children in the Dolomites
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NewsRedpop apple expands presence in Asia with launch into new market
Move follows targets announced in 2025 to double production by 2028
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PromotionFinal days to register for Fresh Produce India
Join industry leaders from all parts of the value chain at India’s premier fresh produce event in Mumbai on 16-17 April
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NewsUrban Crop Solutions selected for prestigious agri-food ranking
The indoor farming technology specialist has been recognised in Forward Fooding’s global benchmark ranking
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FeaturesFlorida citrus industry likely to export less in future, admits FCC chairman
Packers remain concerned about future of USDA’s market access programme, as state contends with huge challenges at home and abroad
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NewsYuksel Seeds launches tomato showcase
Visitors will see 21 tomato varieties ranging from snack types to heirloom specialists, including 16 varieties with ToBRFV resistance
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FeaturesConsistency key to building India’s avocado market
Westfalia has been impressed by how quickly the Indian market has shifted to pre-ripened avocados. Now, the company is doubling down on delivering a consistent eating experience to consumers
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NewsMastronardi promotes snack-sized tomatoes and cucumbers at CPMA
Leading North American grower-supplier will debut new lines of micro-grape tomatoes and mini snack cucumbers in Toronto