Marketing – Page 11
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NewsZespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
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NewsFruitnet launches Fresh Produce Vietnam
Brand-new conference and expo event for Vietnam’s booming fresh produce business takes place in Ho Chi Minh City on 13-14 May
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NewsKissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
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NewsOrganic supplier Brio extends Italian avocado season
Company says new production in Catania adds to its Sicilian volumes and will eventually supply market from October to March
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NewsPink Lady apples off to “flying start”
Apple producers in France are upbeat about the current season, with the new Pink Lady crop showing exceptional colour as harvesting continues
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CommentAmbrosia unveils new Spanish marketing campaign
Multi-channel campaign seeks to position Ambrosia as the ideal choice for the whole family
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NewsChiquita knits together plan for Christmas jumper promo
Company’s festive campaign brings burst of yellow to holiday celebrations in North America
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NewsNew Disney tie-in aims to boost kids’ consumption of fruit
Disney-branded mini apples and easy peelers are launching in Ocado this month
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NewsShane Kingston named COO of T&G apples business
Kingston is promoted to chief operating officer of T&G Global’s apples business overseeing the entire value chain
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NewsUK seeks Danish advice on sustainable food policy
Following the success of Denmark’s National Plant-based Action Plan, a delegation from the country has been invited to Parliament to ascertain whether the UK could follow a similar path
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NewsZespri reports “best ever” season in Portugal
Kiwifruit brand also reveals pre-commercial trials of SunGold in Greece performed well despite hot summer conditions
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NewsFrance’s INAO to launch campaign highlighting quality and origin marks
The national institute of origin and quality in France is set to promote signs identifying the quality and origin of produce to the general public for the first time
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CommentPromising carrot season in Egypt a boost for global markets
Egypt has emerged as a significant player in the global carrot market, becoming the third largest supplier of carrots to the EU in 2022/23, according to Khaled Alhabouny, operations director at Alhabouny Group
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NewsYello apple back on the shelves
Consortia VOG and VIP expect good quality and consistent volumes of their yellow-skinned apple this season
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NewsBeeHero makes Time Best Inventions list
Precision pollination specialist has been named to Time’s List of the Best Inventions of 2024 in the agriculture category
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NewsGiumarra’s Lemonade apples go nationwide
The company has teamed up with Capital City Fruit to offer deliveries of its Lemonade apples across the US
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NewsTesco’s new Zespri packs help boost kiwifruit sales
Ravenwood Packaging, which collaborated on the all-cardboard design, says supplier’s summer SunGold campaign ‘surpassed forecasts’
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NewsBiofirst recognised for sustainability drive
Group wins top honours at the 2024 Trends Impact Awards, which celebrate those driving sustainability and making a societal impact
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NewsFrench apple promotions to resume in Thailand
A promotional campaign in Thailand for French apples is set to return in December, following multiple activities over the past year
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NewsThe Fruitist signs marketing deal with USC Trojans
Blueberry brand extends sponsorship commitments to university sport, where it sees big scope to promote the fruit as a healthy snack