Marketing – Page 22
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Article
Oppy is once again named in Deloitte’s Platinum Club
The Vancouver-based group has been named as one of Canada’s Best Managed companies for the 15th time
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Article
Hoogstraten targets berry breakfast market
Belgian cooperative is eyeing the breakfast segment as an untapped occasion for increased berry consumption
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Article
BelOrta tomato range constantly evolving
From yellow to brown, large and small, loose and on the vine, BelOrta’s tomato range continues to develop, with the Belgian cooperative always on the lookout for new varieties
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Article
Anecoop maintains commitment to inclusion through sport
Bouquet’s sponsorship of two events marks beginning of 2022 promotional activities centred on inclusive sport
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Article
New study suggests blueberries have cognitive benefits
USHBC-funded research indicates support of potential for blueberry consumption to help middle-aged individuals against cognitive decline
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Article
Del Monte’s results hit by inflationary pressure
Despite higher Q1 sales year-on-year, the group’s operating income was hurt by rising costs
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Analysis
Avocados remain a ‘globally popular super fruit’
New Rabobank market trend report highlights ongoing supply and demand growth
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Article
Belgians launch UK processed potato push
VLAM kicks off two-year promotional campaign aimed at boosting supply of Belgian potatoes in the UK
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Article
Fyffes organises Ireland’s first National Fitness Games
‘Fuelled by Fyffes’ event offers up challenges that test power, endurance, speed and strength
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Article
FPI captures market on the move
Fresh Produce India speakers to discuss exciting market evolution in the wake of Covid-19 pandemic
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Article
South African stonefruit industry aims to transform lives
A series of projects launched by the country’s stonefruit business looks to improve the lives of workers
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Article
‘Never too much’ campaign launches in France
Fruits and vegetables are “jamais trôp”, according to a new consumer marketing campaign from France’s Interfel
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Article
Naturitalia puts Melinda in Asia’s shop window
Following its recent market debut, Italy’s most popular apple brand is making a name for itself among buyers in the region
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Article
Fyffes expands marketing team
Áine McElroy joins as marketing executive responsible for bananas and pineapples in Ireland
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Article
West Pak increases Apeel capacity
Avocado group enhances its Apeel treatment capability with an installation at a second facility
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Article
Rivoira unveils Samboa extra-sweet apple brand
New ‘Ripe on the tree’ concept blends Brazilian and Pacific Island joy to bring you a burst of summer all year round
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Article
Anecoop’s Bouquet seedless watermelon turns 30
The product has revolutionised European watermelon market and become a mainstay in Anecoop’s summer line-up
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Article
New logo for Global Plant Genetics
Fruit breeder's rebranded identity will convey global reach and commitment to environmental improvement
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Article
VIP ready to withstand "severe disruption"
Apple supplier maintains focus on sustainable production and technological investment to keep market advantage