Marketing – Page 34
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ArticleNature’s Pride takes consumers on Avocado Tour
Led by new consumer research, Europe’s largest avocado importer wants more people to understand how they can use the fruit in different ways
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ArticleKakuzi focuses on traceability and sustainability
Chris Flowers, managing director of Kenyan exporter Kakuzi, believes Kenyan avocados can differentiate themselves from the competition by highlighting their commitment to quality, traceability and sustainability
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ArticleInterpera sees brighter pear future despite challenges
This week’s Interpera gathered European pear professionals to look at positive solutions to a host of challenges facing the sector
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ArticleGermany’s Import Promotion Desk welcomes Kenya
IPD includes Kenya as fifteenth partner country in its programme to connect producers with European import companies
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ArticleChiquita Germany makes splash with new campaign
The marketer has laid out its towel early, as it encourages consumers in the country to save a spot for bananas
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ArticlePure Harvest secures investment to fund expansion
Agribusiness raises US$180.5m from global investors to invest in R&D and open new Asian markets
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ArticleHoogstraten promotes top quality during tough times
Given challenging weather conditions, rising costs and a drop in berry consumption, good marketing is essential at this time, says Jan Engelen, marketing manager at Belgian cooperative Hoogstraten, whose messaging focuses on quality, flavour and sustainability
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PodcastsFruitbox 82 · Rob Harrison, Berry Gardens
Berry Gardens commercial director speaks about the recent Driscoll’s news and the future of the berry business
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ArticleHeroic team-up for Jazz apples
Jazz partners with Warner Bros for new campaign ahead of DC League of Super-Pets movie
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ArticleFestival showcases mangoes from Pakistan in Dubai
Pakistani mangoes are aiming to “connect hearts”, the “mangolicious way”, during a two-day promotional event in the UAE on 1-2 July
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PodcastsFruitbox 81 · Johnathan Sutton, Westfalia
Westfalia’s group safety and environment executive talks about driving the company’s sustainability strategy
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ArticleWestfalia excited by Tanzanian avocado entry to India
The multinational avocado supplier has moved swiftly to establish the position of Tanzanian fruit in India
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ArticleVandenberg optimistic for summer citrus season
The US importer is highlighting its home-compostable netting and support for Save The Children’s reading campaign, as it gets set for a busy summer citrus season
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VideoGlobal Avocado Congress 2022 registrations now open
Join us online on 7 July 2022 for a lively combination of talks, interviews and panel discussions all about the avocado business
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ArticleUK border inflexibility hits produce imports
Fruit and veg imports face damaging and unnecessary delays due to rigid approach of UK border officials, produce industry reports
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ArticleQuality and taste of SA Sultanas highlighted in new campaign
The new promotion will build on last year’s European marketing campaign
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In picturesIn pictures: Festival of Fresh 2022
Highlights from Fresh Produce Journal’s Festival of Fresh, which took place in Kent on 8 June 2022
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ArticlePositive 2022/23 season expected for prunes
José Tomás Quezada of Pacific Nut Company Chiles says the industry looks healthy with a “good supply-demand relationship”
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ArticleFruit & Veg Natural Health! champions cherries
Fruvenh project encourages consumers to discover the qualities of Italian cherries through the summer months
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ArticleBritish Summer Fruits rebrands as British Berry Growers
Industry body’s ambition is for British seasonal berries to continue to provide 100 per cent of the UK’s needs