Marketing – Page 38
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Article
UK growth target for Brazilian tropical fruit
Exporters' association Abrafrutas steps up promotional activity, targeting both consumers and the trade
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Article
Giddings Cerasus presents cherry varieties
Chilean-headquartered group showcases new late-season cherry cultivars to leading Chinese importers and retailers
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Article
Royal appointment for Hoogstraten berries
The first strawberries of the group’s new campaign were presented to Belgian King Filip earlier this week
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Podcasts
Fruitbox 76 - Samantha Lane, FDOC
Florida Department of Citrus’ global marketing manager tells Chris White about the US state’s grapefruit comeback
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Article
Asia Fruit Logistica heads to Bangkok in 2022
Asia’s premier fresh fruit and vegetable trade show takes place at Bangkok's Queen Sirikit Convention Center on 2-4 November 2022
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Article
Oscar Gold kiwi arrives in South Africa
French kiwifruit marketer Primland has announced the arrival of Oscar Gold from South Africa, with volumes on the rise
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Article
BelOrta berries benefit Ukraine war victims
Special Fruit buys first strawberries of new Belgian season, with both companies making donation to charity
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Article
Jingold puts #stopviolence message on its kiwifruit
From this week, online customers in Italy will receive the special edition fruit, which has been marked using laser tech
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Article
Mission showcases capabilities with new campaign
Customer-facing initiative highlights “key advantages” of doing business with the avocado specialist
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Article
BelOrta kicks off courgette campaign
The Belgian cooperative this week announced the first sales of the new courgette season, with a wide range available
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Article
Lidl promotes fruit and veg with Parkrun partnership
Retailer's Ireland business has teamed up with Parkrun to promote healthy lifestyles and community exercise
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Article
Fruit Logistica Innovation Award 2022: The nominees
The fresh produce industry's ten best innovations will be presented in Berlin on 5-7 April
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Article
Salix Fruits unveils Mundos citrus brand
New brand used on bags of mandarins and lemons from a variety of sources
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Article
FLIA nomination for Istem cauliflower
Syngenta's joint Caulishoots-branded product is on the shortlist for the Fruit Logistica Innovation Award 2022
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Article
HM.Clause up for Innovation Award
Following its silver medal at the 2018 Fruit Logistica Innovation Award, HM.Clause is once again back in contention with its Amoresco romanesco
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Article
Cosmic Crisp makes European entry
Following its established success in the US as well as during last year's trials in Europe, Cosmic Crisp is ready for its European debut
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Article
"Successful" RSA blues season ends
South African blueberry growers increased shipments to Germany by 33 per cent this campaign
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Article
Equal Exchange celebrates Banana Month campaign
The annual campaign educates consumers on its unique business model which “prioritises people over profit”
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Article
Citrus uncertainty in South Africa
South African citrus growers are facing a difficult period of cost increases in 2022, as well as other challenges
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Article
Italy to host week of cherry events
International Cherry Symposium to welcome cherry industry players for seminars, conference, networking and orchard visits