Marketing – Page 47
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ArticleStrong European campaign for Kanzi
Sales increase 14 per cent in Europe with Southern Hemisphere volumes set to hit shelves
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ArticleRecord season for Zespri
Increased sales and ongoing expansion of SunGold kiwifruit production deliver record result for 2020/21 season
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ArticleStriving for sustainability
Pink Lady Europe stresses the apple brand’s continued commitment to sustainability, as production and sales show a marked rise
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ArticleMetis adds variety to plum category
With its unique flavours and colours, the Metis range may be capable of creating renewed interest in plums
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ArticleHortgro closes 'near perfect' stonefruit season
Export volumes were up across all categories as favourable conditions made for a plentiful crop
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ArticleFlemish support for local producers
Short Chain Week highlights the advantages of buying locally and direct from farmers in Flanders, especially during the Covid-19 crisis
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ArticleWorldwide Fruit signs stonefruit deal with Cot
Agreement gives group exclusive rights to plant and sell new range of plums and apricots first developed in France
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ArticleEquifruit helps Longo's switch to Fairtrade
Canadian group becomes first retailer in North America to sell exclusively Fairtrade-bananas in all its stores
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ArticleMarlene artwork brightens shopping trips
Winning competition entry has been placed on range of promotional materials to mark brand's 25th anniversary
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ArticleRSA wraps up record table grape season in China
SATI’s first table grape promotion in China helped lift sales to record levels during the 2021 season
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ArticleEurope set for "excellent" picota season
Picota cherry growers in Spain's Jerte Valley are expecting to produce 21m kgs of fruit this year
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ArticlePink Lady trees find sponsors
The apple brand's Adopt A Tree campaign, which aims to bring consumers and producers closer together, is proving a hit
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ArticleGlobalGAP launch consumer label for f&v
GlobalGAP has unveiled its new consumer label for fruit and vegetables, GGN Agriculture, in order to help foster trust between sustainable brands and consumers
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ArticleNew campaign puts European F&V in spotlight
Consumers urged to repay growers for their efforts during the pandemic by buying European
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ArticleAartsen receives its first ever Zespri kiwifruit
As an official partner, the group is working to boost sales of the branded product via speciality stores in the Netherlands
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ArticleSelex makes switch to lighter packs
Italy’s second-largest grocery retailer is introducing Sormapeel’s fully recyclable packaging to all its 3,200-plus stores
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ArticleRijk Zwaan utilises studio meetings
The group recently held a series of studio meetings with its Sweet Palermo partners in Israel and the Netherlands
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ArticleHigh-powered speaker line-up for Fresh Produce India
Leading players to outline exciting market opportunities at India’s premier fresh produce event on 22 April
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ArticleLa Unión launches “always sweet” watermelon
Watermelons are the latest product to be added to the company’s premium Taramay brand
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ArticleNew PGI for Murcian peach producers
The Cieza Peach Producer and Marketer Association will oversee marketing of the new Cieza Peach PGI