Marketing – Page 56
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ArticleCrunch time for Spanish citrus
Despite last season’s success, long-term profitability will not return to the sector unless it tackles deep-rooted problems
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ArticleGood conditions for Nergi kiwiberries
Favourable weather conditions have helped to deliver excellent quality and an early start for Nergi kiwiberries this season
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ArticleHalf of Macfrut visitors 'attended' via smartphone
Organisers herald success of industry's first virtual trade fair, but say they are still planning a physical event in 2021
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PodcastsFruitbox: Will tech help us harvest better fruit?
Sun World International's David Marguleas explains why technology has such a vital role to play in securing supply
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VideoFruitnet Insights · Avocado Market Update
Leading players in the fresh avocado business discuss market trends, opportunities for growth, and commercial challenges.
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ArticleCultivating a taste for avocados
More and more Spanish consumers are switching on to avocados as sales of pre-ripened fruit grow
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ArticleItalian organic pear season kicks off
Carmen and Santa Maria are the first varieties to hit the market
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ArticleGeorges Helfer unveils new image
After 50 years in the fruit trade, Georges Helfer is updating its visual identity with a ring of fruit to reflect the group's expertise and values
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ArticleEvergala shakes up Gala category
New variety from Stargrow could play a significant role in transforming the South African Gala segment
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ArticleRivoira planting trio of Gala alternatives
Piedmontese supplier unveils Luiza as it prepares to run commercial trials on three extra-sweet Brazilian cultivars
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ArticleExhibition space sold out for Macfrut Digital
Total of 400 exhibitors, including 87 from China, are preparing to take part in Europe's first virtual fresh produce trade fair
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ArticleNergi takes to social media
French exporter Primland is boosting its focus on social media to promote Nergi kiwiberries as an important source of vitamins and fibre
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ArticleChiquita buses back in London
Despite the drop in tourist numbers, the banana giant will once again be promoting on London's buses, encouraging locals to 'Think Chiquita'
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ArticleRaisin awareness
South African growers drive UK campaign to tackle misconceptions around raisins
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ArticleKicking off the sustainability debate
FIFA Foundation and UPL sign memorandum of understanding to promote sustainable development and education through football
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ArticleNew tropicals brand brings cheer in gloomy times
La Dona's True Origins label evokes the colour, light, and music of the Andes
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ArticleBelOrta kicks off topfruit campaign
The first Conference pears of the new topfruit season were sold at the BelOrta auction last week, with extensive promotions to back up the campaign
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ArticleBFV planning pear push in Asia
The Belgian cooperative has an Asia-wide promotional campaign planned for its Truval-branded pears this season
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ArticleMagazine apps keep you in touch
Don’t wait any longer for the freshest coverage in the business! Download one of Fruitnet's brand new apps
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ArticleNic Jooste ready to get Immersed
The former Cool Fresh director is helping companies develop more positive social and environmental strategies