Marketing – Page 59
-
ArticleGermany planting more Pinova apples
Country set to become more self-sufficient from 2022/23 season as fruit from new plantings comes into play
-
PodcastsFruitbox: New business right on your doorstep
India's largest exporter of airfreighted fruit and veg tells Fruitnet it is looking to expand its domestic business
-
ArticleFruit Logistica: 'The best place for a new start'
The annual event continues to create new perspectives for the global fresh produce business
-
ArticleBelOrta launches online platform
De Keuken van BelOrta, or BelOrta’s Kitchen, will aim to inspire, entertain and inform consumers in order to encourage the use of local products for home-cooking
-
ArticleOnline attention for Bimi broccoli
An enhanced online presence is expected to drive new health-conscious consumers to Bimi-branded broccoli in continental Europe
-
ArticleVIP reports strong start to Iberian campaign
Low stocks and increased demand for products with longer shelf-life lift demand in Spain and Portugal
-
PodcastsFruitbox: Distance is no matter for Zespri
Chief executive Dan Mathieson explains how the brand is bringing its health message to consumers worldwide
-
PodcastsListen to Fruitbox, keep fully informed
Twice a week, Fruitnet's new interview show gives you valuable business insight from fresh produce industry leaders
-
PodcastsFruitbox: How to keep up with consumer trends
Europe's largest apple producer explains what brand marketers must do to stay relevant to shoppers and consumers
-
ArticleTurkish cherries rise to challenge
In spite of recent issues, Turkish cherry producer Anı Tarım Fresh Fruit expects exports to increase this coming season, according to marketing manager Mehmet Çakmak
-
PodcastsFruitbox: Fruit and veg must be fresher and faster
If you won't innovate, then get out of the produce business, says Nature's Pride founder and former CEO Shawn Harris
-
ArticleAmbrosia closes "positive campaign"
A constant supply of high quality fruit helped secure good returns for growers
-
ArticleBouquet watermelon campaign kicks off
Wide-reaching marketing campaign will celebrate the “irreplaceable character of rural Spain”
-
ArticleProviding detailed information is key, says VIP
Italian apple marketer unveils new corporate website, offering customers an "immediate and practical" online reference
-
ArticleKissabel SH takes commercial strides
Australia and Chile are leading the way as the apple edges closer to commercial development in the Southern Hemisphere
-
ArticleSpanish sector launches new consumer campaign
Industry unites to promote the diversity and health benefits of Spanish fruit and veg
-
ArticleAmcor unravels consumer shopping habits
Research reveals European consumers’ online grocery shopping habits for fresh foods
-
PodcastsFruitbox: Keep calm and carry on communicating
Chiquita's Barbara Galli explains how the brand is adjusting its advertising strategy amid the Covid-19 crisis
-
ArticleDel Monte celebrates Earth Day
Group marks the occassion by highlighting some of its own conservation efforts
-
ArticleZespri kicks off European campaign
Brand refresh and new packhouse in Zeebrugge signal a positive start to 2020 season