All Markets articles – Page 44
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French apple promotions to resume in Thailand
A promotional campaign in Thailand for French apples is set to return in December, following multiple activities over the past year
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The Fruitist signs marketing deal with USC Trojans
Blueberry brand extends sponsorship commitments to university sport, where it sees big scope to promote the fruit as a healthy snack
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Fyffes builds Belize health clinic
Group says the project reflects its commitment to the sustainable development of the communities in which it operates
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New campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK
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Discounters set the pace in first month of British apple and pear season
Between them, Aldi and Lidl took almost half the apples sold by BAPL growers in September, while Sainsbury’s bought nearly a third of British pears
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Dole launches organics range in Ireland
Company says it wants to give organic fruit and vegetables broader appeal and bring them into the mainstream market
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Never Too Much campaign returns in France
France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
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Video
Video: Film captures impact and value of avocado marketing
Hass Avocado Board says its strategic promotions have helped grow US avocado demand by 260 per cent since 2002
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Westfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
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Final shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
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Asiafruit Knowledge Centre: Asia’s high-tech farming trajectory
A panel of experts discussed what lies ahead for controlled environment agriculture in Asia at Asiafruit Business Forum
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West Australian blueberry prices hit 12-month low
Small punnets sell for as low as A$2.50 in some Australian supermarkets as seasonal supply peaks
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New Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
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Lidl triples plant-based range following surge in consumer demand
Discounter expands ‘Vemondo Plant!’ range after 12 per cent hike in demand for plant-based products
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Rockit apples pack a punch with Kung Fu Panda
New global marketing campaign launches in Asia and Middle East
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Industry calls for caution after Wrap’s packaging ban plea
The fresh produce industry and UK supermarkets call for balanced approach to assessing plastic packaging use on fruit and veg
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Fresh produce has influence on “people, plates, and the planet”
Advocacy, innovation, climate and community are among the themes from Cathy Burns’ State of the Industry Address at the IFPA Global Produce & Floral Show
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British blues are booming at Hall Hunter
British fruit grower Hall Hunter reports record year for its UK blueberry crop
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UK organic market registers green shoots of recovery
UK organic food and drink sales bounce back from cost-of-living crisis with growth exceeding non-organic sector, conference says
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Russia bans fruit and veg from Kazakhstan
Decision to impose ‘temporary restrictions’ supposedly based on phytosanitary concerns, but comes amid tension over BRICS membership