Former Hubbub CEO joins environmental action NGO to oversee work across resource management, circular economy and food systems transformation
Alex Robinson, the former CEO of behavioural change organisation Hubbub, has joined the global environmental action NGO Wrap as chief programmes officer.
Robinson will oversee the work of Wrap’s core programmes across resource management, the circular economy, food systems transformation (water, waste, emissions), packaging, textiles and fashion, and its behaviour change work.
He said: “Shifting behaviour at scale is one of the toughest and most important things we can do to tackle the climate and nature crises. Wrap is one of the few organisations genuinely equipped to do it, through its work with governments, business, NGOs and citizens.”
As chief programmes officer, Robinson will lead the design, delivery and impact of Wrap’s full global programme. He will work closely with CEO Catherine David to evolve the organisation’s collaborative action programmes with businesses under its sector-specific pacts, as well as programmes supporting local authorities and devolved governments to improve recycling, reduce waste, and encourage circular economy practices.
David said: “Alex brings a wealth of valuable experience in leading inventive system change programmes for circularity, a sharp commercial focus, and a truly global outlook. I can think of no one better suited to accelerate the next phase of Wrap’s impact – for people, partners and planet.”
Robinson joins WRAP from Hubbub, the UK’s leading environmental behaviour change charity. As CEO, he scaled Hubbub’s delivery to inspire the equivalent of one public environmental action every nine seconds. Hubbub was named Charity Times’ ‘Charity of the Year’ in 2023.
The appointment comes at a pivotal time in the organisation’s 25-year history with the recent opening of the Wrap EU office, the expansion of Wrap in the America, the launch of the UK Packaging Pact, which alongside the UK Textiles Pact and UK Food and Drink Pact is working to reduce waste, water and emissions across key sectors.
There is also renewed focus on international food system transformation through a new global campaign with the tagline ‘everything to gain – nothing to waste’.
