All Analysis articles – Page 8
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AnalysisSupply chain to build or dilute brand equity?
Tunde Daczo, managing director at Storm Strategy, on why supply chain capabilities are critical to marketing success
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Opinion: Retail and foodservice are 'converging'
The food to go aisle in many retailers is starting to 'mimic' the eating out experience, writes Professor David Hughes
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Australian apple exports on the rise
Industry enjoys most successful season internationally since 2006, as it continues to rebuild export trade
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Opinion: We need legislation to protect from price war
Below-cost selling and deflation is leading to the demise of the produce business, writes Patrick Farrell of the Irish Farmers’ Association
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Opinion: Brexit debates are an opportunity
Hope, not fear, should power debates on farming and Brexit, writes Guy Watson, founder of Riverford Organics
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Opinion: Christmas giveaways devalue produce category
Christmas discounting and giveaways devalue produce during a peak sales period, writes consultant Andrew Ovens of Paradox Marketing
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SH easy peelers post US gains
Southern Hemisphere mandarins and clementines shine in the US summer citrus import deal
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Analysis: How to set up export links before Brexit
Fresh produce firms should capitalise on export potential by targeting niche markets and selling the 'story' as well as product
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How valuable are trade bodies to marketing?
As retailers shift to more direct relationships with suppliers, Nina Pullman asks: What is the marketing value of paying into a trade body?
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Is 'sustainable intensification' the future for apples?
IRTA's Joan Bonany says apple industry needs a new approach to increase production without harming biodiversity
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Opinion: We need glass, not Trump's walls
Fresca CEO Ian Craig on why the growing opportunities in UK food require investment in infrastructure and people
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Opinion: Prepared fruit is no longer an afterthought
Prepared fruit has transformed into a leading category for innovation, taste and flavour, writes PrepWorld's Ben Olins
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Analysis: The phoenix rises
Following recent cases of companies going bust and their directors starting straight up in business again, Michael Barker asks a leading law firm to explain what is legal and how traders can protect themselves
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Opinion: Brexit could halt overseas investment
AHDB's Stephen Howarth on how potential post-Brexit import tariffs may discourage overseas investment by UK fresh produce firms
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Brexit analysis: The pain in Spain
Britain and Spain have a vitally important trading relationship on fresh produce, but how will that look post-Brexit?
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Opinion: Creative produce promotion is key
Abel & Cole MD Hannah Shipton on why produce firms should be proactive in marketing outside the usual spheres
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Opinion: Prepared NPD should prioritise flavour
Freshtime MD Mark Newton on why he believes taste should have a stronger role in prepared produce innovation
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Why aren't packed lunches following school food example?
Charlotte Evans, lecturer in public health nutrition at the University of Leeds, on why parents and pupils are finding healthy packed lunches hard to stomach
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Opinion: Environment should be top of the agenda
Preserving resources and protecting the environment are crucial as the climate changes, writes Duncan Worth of AH Worth
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Do kids who grow kale eat kale?
Garrett M. Broad, assistant professor of communication and media studies at Fordham University, considers the long-term effects of school gardening
