Over 60,000 trade visitors descended on Berlin last week for a truly international fresh produce event
Fruit Logistica 2023 saw some 63,470 trade visitors and buyers from over 140 countries as well as 2,610 exhibitors from 92 countries gather in Berlin, making the leading trade fair for the global fruit trade more international than ever as it gathered the sector’s key players.
Taking as its slogan ’All in One’, Fruit Logistica celebrated its thirtieth anniversary and from 8 to 10 February showcased the entire value chain of the fresh produce sector.
Across 27 halls the focus was on the latest trends and innovations in the global fresh fruit trade.
“We are very satisfied,” said Kai Mangelberger, project manager for Fruit Logistica. ”Exhibitor and visitor numbers are nearing pre-pandemic levels again. Over 40 national representations occupied displays larger than before the pandemic, including that of Spain.
”Particularly in economically challenging times, with the industry facing high energy prices, supply chain issues and inflation worldwide, it shows us we need face-to-face meetings,” he confirmed. ”Fruit Logistica brings the sector together and facilitates dialogue, establishing contacts and finding out about market innovations.”
Successful business deals at Fruit Logistica
According to the preliminary findings of an exhibitor and trade visitor survey, over 40 per cent of exhibitors polled had already concluded business deals during the event. Moreover, nine out of ten respondents expected follow-up business to be ‘satisfactory’ to ‘very good’.
Accordingly, the overall view of exhibitors was very positive: around 90 per cent would recommend Fruit Logistica to others in their business circle, and the same percentage planned to take part in Fruit Logistica 2024.
Among trade visitors business activity was high too. Over 80 per cent were able to secure new business leads, while about one in three were already able to conclude business during the fair.
All in all, the view among trade visitors was positive. Nine out of ten respondents said their overall impression was good, would recommend the event to colleagues or business partners and would travel to Berlin again for Fruit Logistica 2024.
This year, Fruit Logistica again positioned itself as an international meeting place for the industry – four out of five trade visitors came from abroad.
Fruit Logistica made a good impression with its wide-ranging programme which over 90 per cent of respondents rated ’good’ or ’very good’.
Fruit Logistica 2024 will take place from 7-9 February 2024 in Berlin.
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