All Marketing articles
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NewsBerry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
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NewsFresh Del Monte completes acquisition of select Del Monte Foods assets
US$285mn deal marks “historic milestone” that brings the Del Monte brand under single ownership for the first time in nearly four decades
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NewsMartin Emmett re-elected as NFU Hort chair
Three key re-appointments to the NFU’s Horticulture and Potatoes Board have been confirmed after voting today
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NewsZespri launches RubyRed kiwifruit in Australia, Vietnam and Canada
Boost in volume to 18,000 tonnes this season expands export opportunities for the global marketer
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NewsBerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026
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NewsSouthern Forests growers unite behind Gen Fresh campaign
Television, digital media and retail partnerships highlight the growers behind the produce and encourage consumers to seek out Southern Forests food
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VideoThe real reasons behind the rise of blueberries
Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth
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FeaturesFrench stonefruit suppliers face steep challenges
Apricot growers in France are struggling to make a profit, according to Serge Mouneyrac of Mouneyrac Frères, while cherry production requires substantial investments to protect the crop
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NewsOscar Gold kiwifruit season underway in South Africa
France’s Primland says season looks ‘very promising’, as company highlights importance of grower partnerships
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NewsCroatian group Domaće Voće joins Kiku apple club
Producer organisation takes over commercial licence from Fragaria, as it bids to consolidate grower marketing efforts
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NewsFlash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
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NewsSouth African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
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NewsRockit launches 2026 season as New Zealand fruit reaches global markets
Season launch coincides with the rollout of the Rockit Every Moment campaign set to include influencers, key opinion leaders and celebrities to build greater awareness for the brand
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NewsLittle Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children
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NewsMomentum builds for Piqa Red
Prevar anticipates strong season for red pear with volumes expected to increase 15 per cent on last year
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FeaturesDesigning the future of strawberries
Dyson Farming’s Steve Barker shows Nina Pullman round the company’s cutting-edge glasshouse complete with robotic pickers and a vertical, rotating growing system
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AnalysisAnalysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
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NewsS&A Produce kicks off new season British strawberries
The British strawberry season is underway with the first pick at Kent supplier S&A Produce, alongside growing advances in winter season British berry supply
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CommentCathy Burns urges Congress to boost US produce consumption
IFPA chief executive champions policies that increase fruit and vegetable consumption while supporting domestic growers
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NewsChildren eat more fruit and veg after outdoor activity
New research from Aldi has highlighted a seasonal drop off in fresh produce consumption during winter as children spend more time indoors