All Marketing articles
-
News
Del Monte named one of America’s Most Trusted Companies
Company is ranked number eight by Newsweek in the food and beverage category for consumer, investor, and employee trust
-
Article
Jersey Royal season gears up with producer power shift
The acquisition of the island’s biggest supplier is one of the sector’s most significant events in years
-
Article
Vog introduces Innovation Corner to showcase apple advances
New mobile retail displays bring together consortium’s top brands in one place
-
Article
South Africa kicks off grape promotions in China
Promotions will run for several weeks in Joy Wing Mau and Yonghui Superstores
-
Advertorial
Verfrut cherries achieve remarkable success in 2023/24 season
Verfrut’s cherry production is increasing next season In the recently concluded 2023/24 Chilean cherry season, Verfrut cherries achieved significant success in the international market, propelled by exceptional quality and innovative marketing strategies. The total export volume reached 2.2m boxes (5kg), reflecting a remarkable increase of 45.7 ...
-
Article
Produce Plus Autumn out now
Technology special includes the latest innovations delivering value, plus keynote interviews with Redland and Tripod Farmers and features on apples & pears and seeds & crop care
-
Analysis
Fruit Logistica: Breeding a healthier and tastier future
The opening Future Lab session in Berlin saw Josep Estiarte of Bloom Fresh talk about sustainability, health and taste in the breeding process
-
Article
MOYA deadline draws closer
Just over one month left to enter Australasia’s premier marketing award for fresh produce and floral industries
-
Article
Montague harvests first Australian volumes of Kissabel
Australian crop makes up part of global marketing campaign for the red-fleshed apple
-
Article
Nutrano launches Farm Patch seedless lemon prepacks
New prepack offer follows strong consumer interest in seedless lemons
-
Article
Rockit fired up for record season
Rockit forecasts its biggest harvest yet this season as the producer plans year-round New Zealand supply for its global markets
-
Article
Trio of top athletes recruited for new California Prunes campaign
European social media campaign to feature champion swimmer, diver and volleyball player
-
Article
Versatility and convenience behind Belgian cucumber rise
In Belgium, consumption of cucumbers has nearly doubled over the last 15 years, and cooperative BelOrta says a whole new market is opening up for snacking and added convenience
-
Article
Orsero springs into action with avocado and baby mango packs
Italian company targets Easter holiday sales period with new range of brightly designed, limited-edition gift packs
-
Article
UK lifts tariff on California prune juice
UK import tariff on prune juice suspended after lobbying by UK trade and California Prune Board
-
Article
New quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
-
Article
Awdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
-
Article
Asiafruit Fresh Produce India edition out now
Special event issue provides an in-depth look at the Indian market, plus Fresh Focus South African Table Grapes 2024 inside
-
Article
Blue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
-
Article
Global Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May