All Marketing articles
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ArticleProspects high for Pink Lady this apple campaign
While total apple volumes from Europe are down this season, Pink Lady expects production to grow by 5 per cent, with quality set to maintain the brand’s high standards
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ArticleGenesis Fresh unveils new-look brand
Refresh reflects company’s expanded product offering and increased market penetration
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ArticleSoluna apple shows promise in Asia, as production expands
The first batch of Soluna apples grown in Europe is expected to be exported to Asia this year, while Australian volumes are forecast to grow by 15 per cent, as momentum builds for the brand in the region
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ArticleHortifrut launches virtual reality tool
BerryReality is an immersive virtual reality experience that presents the berry industry from within
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NewsGrowth potential in berries is “immense”, says new Agrovision CMO
Fadi Karam brings a wealth of experience in confectionery marketing to berry supplier, as it targets new markets across the globe
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NewsSunkist donations promote healthy eating
Citrus specialist commits to fruit donations with Brighter Bites as it promotes healthier eating habits among children and families
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NewsStar chef urges Swedish shoppers to ‘go green’ and eat more veg
Stefan Ekengren’s new campaign for Coop Sweden this autumn will be followed by other promotions for Christmas and New Year
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ArticleBelgian Conference pear primed for growth
With good quality expected this season, hopes are high for the Belgian Conference pear on Asian markets, with Thailand recently opening up, while airfreighted vegetables continue to find a place on the market
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ArticleNatural Delights hosts annual harvest tour at Arizona property
The medjool date company has reported 16.1 per cent growth year on year
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NewsTenderland vegetable brand launched in North America
Mexico-based SL Produce aims to build on recent expansion with introduction of new label highlighting responsible agriculture
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ArticleRijk Zwaan: room for sweet pepper growth in Asia
Vegetable seed company Rijk Zwaan hosted a sweet pepper seminar in Hong Kong at the start of September to discuss the “enormous” market potential in the region
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ArticleWholesalers urged to promote British produce
Love British Food calls on UK wholesale sector to highlight British produce in a bid to boost demand
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ArticleFraich’Force campaign back for fortnight of promotions
Fraich’Force has returned with a campaign on TV, online and at in-person field events from 1 October until 30 November, encouraging people to try, or to rediscover, fresh fruits and vegetables
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NewsSanLucar sticks with Stuttgart for Champions League promo
Wide range of branded fresh and prepared fruit part of new campaign to promote healthy eating and support social causes
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ArticleTaste research to set new standard for apples, says FruitMasters
Dutch cooperative FruitMasters has launched a new taste guide with the aim of standardising the apple assortment on shelves
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NewsJaffa refreshes brand identity as product range grows
New logo and brighter, bolder visuals to be applied across expanded product portfolio, and rolled out to all Tesco stores in the UK
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ArticleBetrimex secures coconut partnership with Jiangnan Market group
Vietnamese importer-exporter signs MoU with Jiangnan Market Imported Fruit Chamber of Commerce
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ArticleAsiafruit Indonesia edition out now
Exclusive interviews with outgoing WAC president Todd Fryhover and Foodhall’s head of fresh merchandise, Agus Lawi, plus features on Indonesia, apples, grapes, citrus and more
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ArticleTrade comes together at Summit in Chile
Joint Fruit Logistica and Asia Fruit Logistica business meet-up in Santiago on 22 October provides engaging content and networking opportunities
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NewsKissabel returns with new-season campaigns across US and Europe
Worldwide Fruit’s commercial director Hannah McIlfatrick describes apple range as “unique” and “truly different”