All Marketing articles – Page 7
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News
East of England Co-op trials new date brand
Datekin looks to position itself as “quick and sustainable energy boost” through trial at selected stores in East Anglia
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Analysis
Fruit Logistica: Strategies for adapting to changing markets
This Fresh Produce Forum session looked at how flexibility, resilience and adaptability could be improved to survive successfully in volatile and turbulent markets
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Comment
Comment: Fruitist is on the verge of something berry big
A predicted IPO might be seen as a high-stakes bet on the future of fresh berries, but there is also plenty to be gained
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News
Dorì kiwifruit reveals brand refresh and social media launch
Yellow-fleshed fruit will be promoted on range of social media channels as production and demand continues to grow
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News
Registrations open for Asia Fruit Logistica Thailand Meet Up
Join Asia Fruit Logistica in Bangkok on 25 June for a day of networking and knowledge-sharing focused on the dynamic ASEAN markets
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News
Dubai chocolate has not caused a pistachio shortage, say experts
There is no lack of supply, say sources, who point to higher production in Turkey and Iran, and a much bigger overall crop worldwide
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News
Fresh Direct launches new products
Fresh produce supplier offers 25 new products as part of its ’Taste Like Summer’ launch
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News
Aldi backs British strawberry growers
Retailer says it is cutting the price of its homegrown strawberries to encourage shoppers to buy British
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News
Last day for Fresh Produce Vietnam discount
Join top names in the business in Ho Chi Minh City on 13-14 May for Fruitnet’s brand-new event on the booming Vietnam market
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News
Vip expands apple marketing drive with ham and cheese pairings
Second Applepairing campaign brings Val Venosta apples together with premium Italian deli products in retail stores
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News
Del Monte Europe launches Honeyglow bananas
The banana will be available in limited quantities starting late April across major European countries
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News
Joybee Fruits to expand Zespri’s reach in Vietnam
JWM Asia and An Minh form joint venture to become a new distribution partner for Zespri in the Vietnam market
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News
UK trade bodies call for government action amid cost crisis
The Fresh Produce Consortium has united with the Horticultural Trades Association and British Potato Trade Association, urging the government to help secure the future of the industries in the face of huge challenges
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News
BelOrta and Hoogstraten join forces on Belgian blues
The Belgian cooperatives are set to combine their volumes of domestically produced blueberries, boosting the visibility of local blues in Belgian retail, wholesale and specialist shops
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News
Australian Bananas launches educational video at Sydney Royal Easter Show
Show activation aims to connect children to the origin of their food in order foster life long healthy habits
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News
Costa trials laser etching on avocados in Easter promotion
Lovacados avocados will be with etched Easter characters in select Victorian stores
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News
Duroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
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News
Counter-seasonal supply brings Sweet C closer to year-round shelf presence
Innovative marketing has been a hallmark of the South African mandarin brand, which is now supported by counter-seasonal supply
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News
Fresh Express kicks off Express Yourself campaign
US salad brand invites consumers to unleash creativity in the kitchen
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News
Dole France hits the road with cycling sponsorship
The fresh produce group is joining forces with AVCA ahead of the cycling season