All Marketing articles – Page 7
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NewsNergi kiwi berry marks 20 years with new-look logo
Two decades ago, the kiwi berry was completely unknown to European consumers, but Nergi’s positioning as a healthy snackable fruit alongside the berry category has aided the brand’s rise to success
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NewsThe Happy Pear backs Veg Power seasonal campaign
Plant-based-food promoters throw support behing Veg Power’s social media UK veg campaign, #SeasonalVeg
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NewsMarquis Group toasts to strong 2024 macadamia season
Leading Australian macadamia grower-processor-marketer closes season with strong sales
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NewsCMI Orchards sponsors CrossFit athlete Sarah Barkley
Vice president of marketing Rochelle Bohm says Barkley will fuel her training with “the very best tasting apples, pears, and cherries”
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NewsDriscoll’s flies high in Circana brand rankings
Global fresh berry leader has been recognised as the second-placed retail food and beverage brand in Circana’s latest rankings
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NewsCelina now packed in South Africa under QTee brand
South African blushed pears are receiving a boost with selected exporters now sending Celina under a new brand
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NewsPink Lady apples lay out ambitious plans for 2030
With Pink Lady continuing to buck the downward trend of the European apple category, new president Bruno Bertheloz aims to have 100mn people in Europe enjoying Pink Lady annually
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NewsAMFresh wins Fruit Logistica Innovation Award 2025
Onix triumphs in Berlin, with Croptimus by Fermata Technology landing the FLIA Technology prize
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NewsSambóa offers Chile fresh opportunity as climate warms
Italian-owned apple brand secures partnership agreements with three of Chile’s leading fruit producers
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NewsPeru named as Partner Country for Asia Fruit Logistica
Latin American export nation is the Official Partner Country for 2025 edition of event as Asia Fruit Logistica gears up to launch Peru Meet Up this October
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NewsPink Lady says UK retailers drive record sales
Apple brand says the record-breaking Southern Hemisphere season led to the biggest ever volume sold by British retailers
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NewsGiulia Montanaro joins apple brand Sambòa
Former Assomela foreign relations chief offers marketing group more than decade of apple industry experience
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NewsHortgro launches US stonefruit promotion
Plum Possibilities consumer campaign aims to drive demand for plums and encourage shoppers to participate in the sweepstakes
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NewsAmbrosia back on TV with “Divine for the whole family” campaign
Brand will sponsor some of the most popular programmes on air right now
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PromotionComing soon: Asiafruit’s Fresh Produce India edition
Asiafruit’s first issue of its 30th anniversary year sets the scene for Fresh Produce India 2025 with a spotlight on this fast-developing market
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NewsFrance’s Interfel honours its first president, the late André Potel
André Potel, who was the first president of both Interfel and Aprifel, in addition to serving as director of CTIFL, has “left his mark”, according to Interfel
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NewsOrri Jaffa offers Israel citrus update
The country’s overall citrus yield is set to fall 4.5 per cent this year
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PromotionComing soon: Fresh Focus Berry 2025
Fruitnet’s special annual publication is the perfect platform to promote your brand to the global berry business
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PromotionRegister now and save… Grow your berry business at Fruitnet Berry Congress! 🌱
Join the biggest names in the berry industry at Fruitnet Berry Congress, the world’s premier event dedicated to the international soft fruit business, at the Ahoy Convention Centre in Rotterdam on 13-14 March. Why Attend? ✅ Gain exclusive insights from senior leaders at companies including Driscoll’s, Hortifrut, ...
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NewsFruit symbols: unpacking the cultural significance of gifting fruit
David Smith, China general manager, Bloom Fresh During the Spring Festival, traditions form the heart of the holidays and celebrations. For me, the ritual begins with a drive in our little Toyota Rav4 to Shanghai’s wholesale market. The final days before New Year’s Eve are pure chaos ...