All Marketing articles – Page 7
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NewsAsda launches yellow watermelon
Retailer has won key consumer media coverage for new melon launch, described as ‘must-have’ summer snack
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NewsZespri discusses China procurement model with growers
Kiwifruit marketer begins consultation on how it plans to tackle growing Gold3 supply in China
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NewsWest Pak Avocado unveils new organic programme identity
US avocado supplier West Pak is challenging organic produce conventions with a gold-yellow rebrand of its organic avocado programme
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AnalysisFrance’s Interfel urges sector to think global
France must embrace the interconnectedness of the world if it wants to secure the future of fresh produce in the country, says Interfel president Daniel Sauvaitre
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NewsF.lli Orsero fires up guacamole kits as consumers warm to avocados
Italian brand expands Duetti range with all-in-one guac pack, as consumer demand for avocados continues to grow
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NewsSteve McVickers joins WB Chambers as commercial director
Former CCO at Fruitist joins leading Kent berry and cherry producer after eight months sailing around the world as part of a Clipper yacht crew
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NewsOZblu Global Grower Conference advances blueberry brand
Event examined how to strengthen the production and marketing supporting the premium blueberry offering
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NewsCalifornia Avocado Commission calls for seasonal quota on Mexican imports
Commission releases video pushing for seasonal tariff rate limit in response to US-Mexico-Canada Agreement review
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NewsCosta Rica launches pineapple and cassava promotion in France
France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany
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PodcastsHort Connections highlights and MOYA finalists on marketing success
Plus conversations with exhibitors Fresh Markets Australia, Detpak and Viscount
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NewsLove Island’s Farmer Will fronts new mushroom campaign
The EU-funded campaign aims to position mushrooms as a ‘sneaky snack’ for young consumers with ambitions to double consumption by 2030
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News‘Mini marketeers’ take over Borough Market
Schoolchildren from across London will be selling their finest fresh produce at the iconic market today as part of a long-running food education initiative
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NewsBollo unveils ‘Bueno Bueno’ summer marketing campaign
Campaign kicked off with a teaser in Madrid, accompanied by large-scale melon and watermelon tastings
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NewsMDS launches new return to work scheme for women
Applications are open for a new eight-week programme that aims to support women returning to work after maternity or other career breaks by rebuilding confidence, skills and resilience
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NewsEU apple campaign targets Colombian importers at Bogotá trade show
The ‘Have an apple day!’ EU co-funded campaign made a strategic push into the Colombian market at Alimentec-Anuga Select Colombia 2026
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NewsCalifornian Table Grape Commission launches summer campaign
Series of promotional activity aims to capture demand around Fourth of July holiday
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NewsPink Lady slices among fruit pot recall after Salmonella finding
PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi
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NewsUK berries survive heat for Wimbledon but salad crops struggle
British strawberries are expected to have survived last week’s extreme heatwave in time for Wimbledon, but salad crops exceeded optimum growing temperatures
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NewsTropical fruits outperform wider produce market, congress hears
Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges
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NewsAldi gives away free strawberries in Wimbledon promo
Promotion comes as the retailer cuts price of 227g punnet to 99p and berry industry gears up for peak trading fortnight