All Marketing articles – Page 5
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NewsSwede championed in new campaign involving schools, retailers and growers
School tastings, farm tours, limited edition varieties and traditional stories are all part of a major new campaign to reintroduce swede as a modern ingredient at the heart of Scottish food culture
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NewsA scary swap: Tesco to sell ‘monster’ swede for Halloween carving
Extra large ‘Monster Mash’ swede is being promoted ahead of Halloween in partnership with Scottish grower ESG Drysdale
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NewsRijk Zwaan champions ToBRFV-resistant tomato varieties
Dutch seed specialist Rijk Zwaan continues to develop its portfolio of tomato varieties with high resistance to Tomato Brown Rugose Fruit Virus, addressing one of the industry’s most pressing challenges
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NewsZespri promotes Kok Hwee Ng to chief marketing officer
Kiwifruit marketer makes key appointment as part of long-term strategy to elevate company’s reputation to ‘world’s healthiest’ fruit brand
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NewsBritish Butternut gets campaign push
Seasonal squash is being promoted thanks to a new partnership between Veg Power, Barfoots, Waitrose and Sakata
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NewsHazera’s Exotica mini watermelon wins Fresh Market Award 2025
Hazera’s seedless mini watermelon variety Exotica has claimed the prestigious Fresh Market Award 2025, with industry professionals recognising its quality, taste and commercial potential at the Polish trade event
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NewsRob Riggle fronts Avocados From Mexico campaign ahead of Super Bowl LX
The leading avocado brand has recruited the actor and comedian to front its in-store and on-pack activities as football fever builds
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NewsPerfection Fresh rolls out the red label with new brand campaign
Integrated campaign spotlights the company’s masterbrand with produce love story
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NewsYuksel Seeds partners with LVG for Sweetloom tomato exclusivity
Yuksel Seeds and Lakeshore Veggie Growers have signed an exclusive agreement for the award-winning Sweetloom F1 tomato variety, marking a strategic expansion into North America’s premium tomato market
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NewsUSA Pears unveils first new logo in 40 years
Oganisation unveils fresh brand identity at Global Produce & Floral Show in Anaheim, as it prepares to promote larger crop to US consumers
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NewsRockit under pressure as New Zealand grower enters administration
The premium apple brand’s growers have struggled lately to secure good enough margins as supply chain costs have risen
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NewsFruitist unveils Go Berry blueberry campaign
Premium supplier keen to open up new sales channels across Europe for its convenient snack pots
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NewsFyffes launches major new marketing push in Morrisons
‘Eat ‘em, Like ‘em, Love ‘em’ campaign aims to boost banana and pineapple sales
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NewsZespri targets world’s healthiest fruit brand status by 2035
New Zealand kiwifruit marketer outlines ambitious strategy, as it looks to capitalise on growing consumer demand for naturally nutritious products
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NewsKikokà sponsors Italian volleyball team Cisterna Volley
European consortium partners with Serie A volleyball club as its biggest commercial kiwifruit campaign approaches in spring
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NewsDutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating
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FeaturesNaturitalia stands up for premium values
The Italian company unveiled a new corporate identity in Madrid as it aims to build on the recent success of various high-value product lines
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NewsSunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
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NewsSanLucar scores Borussia Mönchengladbach supply deal
Fruit and vegetable brand announces four-year deal to supply the club with fresh produce and promote healthy nutrition
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NewsSuperfresh Growers expands Orchard Buddies packaging offerings
Children-focused organic product line now includes pears