All Marketing articles – Page 5
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AnalysisNorth Macedonia organises for growth
Makfresh unites North Macedonia’s leading fresh produce exporters, with the goal of boosting the visibility of the country’s fruit and vegetables and expanding access to European markets
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NewsInternational fruit brands target smaller Chinese cities
The likes of Driscoll’s and Zespri look to second- and third-tier cities for growth
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NewsTru-Cape supports drive to deliver 8mn meals for World Hunger Month
South African fruit exporter and local marketer joins campaign to relieve hunger in the country
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FeaturesMr Apple expands presence in South-East Asia with Dazzle campaign
New Zealand apple marketer partners with in-market teams on series of in-store and online marketing campaigns
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FeaturesAustralia’s citrus industry readies for record volumes
With growing production and a higher percentage of Class 1 fruit, Australia’s 2025 citrus exports could exceed 300,000 tonnes
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NewsSpeakers announced for Asia Fruit Logistica Thailand Meet Up
Driscoll’s senior director Andy Suh and Platinum Fruits CEO Natakrit Eamskul among range of high-profile speakers at Bangkok event
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NewsEarly season predicted for UK veg
Brassica and pea growers are forecasting an early start to harvest thanks to the warm spring, with hopes of building anticipation for the homegrown crop among consumers
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NewsOppy to market Oceanside Pole peppers
West Coast Tomato Growers programme will be enhanced by the introduction of red sweet bell peppers
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NewsZespri exceeds NZ$5bn in global sales
Kiwifruit marketer sells 220.9mn trays of fruit and delivers record returns to growers as it passes its 2025 goal set a decade ago
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NewsHort Connections brings industry to Brisbane
Australia and New Zealand’s largest horticulture conference and trade show prepares for another bumper edition with over 4,000 delegates expected
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NewsMontague Farms launches Envy and Yello seasons
Branded apple offerings roll out to Australian shelves from May
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NewsAVA berry varieties show way for Angus
Premium berry varieties like AVA Magnum and AVA Monet aim not just for outstanding taste but also improved shelf life, according to Angus Soft Fruits, making them ideal for export to the Gulf and Asia
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NewsFresh Produce Vietnam highlights big potential
While Vietnam has already emerged as a key market for the global fresh produce business, it holds massive untapped potential, heard delegates to Fresh Produce Vietnam
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NewsUK fruit and veg consumption remains flat
New government figures on key health indicators show a third of adults manage to reach their five-a-day fruit and veg target
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NewsZespri’s new marketing campaign brings value message to consumers
Kiwi Brothers return to front Asia-wide promotional push, as marketer attempts to change perceptions of its premium products
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NewsAlmería kicks off 2025 watermelon campaign
The province’s watermelon production is set to increase slightly in 2025
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NewsNutrano Produce successfully trials compostable fruit stickers
Compostable design made in partnership with leading labelling company Sinclair
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NewsBrand building pays off big for Flash Gala
Leading South African apple and pear growers and marketers say they are pleased with the progress of Flash Gala as it passes milestone
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NewsOle Supermarket hosts Piqa Red tasting activations
Activations part of Prevar’s efforts to develop the China market for the newly rebranded red pear
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NewsHort Connections brings industry to Brisbane
Australia and New Zealand’s largest horticulture conference and trade show prepares for another bumper edition with over 4,000 delegates expected