All Marketing articles – Page 5
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NewsAlbert Bartlett teams up with Supertato to drive family appeal
UK’s leading potato producer partners with children’s superhero for on-pack promotion offering themed prizes
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NewsAsda launches Welsh supplier development programme
Retailer is working with Food and Drink Wales to upskill Welsh suppliers and provide insight and training into key compliance and operation processes
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NewsSummerStar Ruby answers the food doctor’s call
There new South African SummerStar Ruby grapefruit campaign is underpinned by a strong health message
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NewsJingold backs Death Valley ultramarathon runner
Kiwifruit brand partners with Nicola Placucci to promote broader message about daily well-being and healthy nutrition
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NewsWorld Cup heroes given own bodyweight in premium tomatoes
Town near Seville honours Spanish stars Fabián Ruiz and Gavi with combined 153.5kg of its flagship product
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NewsCamposol reveals new blueberry brand for China
Launch coincides with the start of the company’s 2026/27 blueberry season in China
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NewsBimi broccoli launches in China in partnership with Olé
Baby broccoli brand introduced to consumers in Shenzhen at high-end boutique supermarket chain
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NewsFlorette jumps on social media salad trend with pop-up event
Florette to bring salad bowls inspired by #SaladTok trend to Londoners as social media continues to shape consumer choice
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NewsSpanish supplier rolls out Le Mons 24 Hours campaign in France
Documentary series created by Limonar de Santomera tells French consumers the story of its single-day lemon supply chain
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NewsSainsbury’s launches Kent-grown salad selection box
New box showcases seasonal salad veg under retailer’s Taste the Difference range, aiming to celebrate summer harvest and offer shoppers convenience and value
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NewsZespri and Spreafico launch fresh-cut SunGold kiwifruit packs
Collaboration with Italian importer represents kiwifruit marketer’s first foray into European ready-to-eat category
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NewsJazz hands out 40,000 apple slices at Great Yorkshire Show
Brand’s sampling vehicle continues its summer road trip to celebrate 20 years of British Jazz apples
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Promotion
Big names to speak at Asiafruit Knowledge Centre
Senior executives from Sunkist, Driscoll’s and Dole China are among the leading figures set to share their insights at Asia Fruit Logistica’s content hub
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NewsChina’s new-season pomelos enter global markets
Quality improves to enhance consumer experience and meet rising expectations
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NewsCosta Rica brings its fresh produce to European consumers though Amazon
Amazon stream and in-store tasting events showcase Costa Rican bananas, pineapples, and cassava to millions of consumers across Europe
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NewsAugusto Renella departs Naturitalia after more than two decades
Italian fresh produce cooperative confirms it has parted ways with long-serving commercial leader
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FeaturesAli Capper ‘determined’ to help change rules on fresh produce health claims
Incoming British Berry Growers chair reveals her efforts to change UK legislation around on-pack health claims, describing issue as an ‘enormous opportunity’
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News‘Place fruit and veg more prominently’, MPs urge
MPs should be ‘more courageous’ in challenging junk food lobbying in a new wide-ranging report outlining how to tackle obesity endemic
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PodcastsThe FPJ Big 50 Products: Risers, fallers and what’s to come
In the latest FPJ podcast, Nina Pullman is joined by Fred Searle to dissect the best performing fruit and veg categories
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NewsConsumers buying less food to counter inflation
New government data has found over half of Brits are buying less food as rising prices top list of consumer concerns