All Marketing articles – Page 5
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ArticleGlobal Tomato Congress to focus on taste and health
Global Tomato Congress takes place on 14-15 May in the Hague, bringing tomato experts together to explore what influences consumer purchases and how best to communicate on taste and health
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VideoThe Power of Branding, Episode 1
A brand-new video series from FPJ in collaboration with Coregeo showcases the potential of branding for fresh produce marketers
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ArticleThe Power of Branding
For decades, own-label has dominated the fresh fruit and vegetable aisle at Britain’s top supermarkets. But now high costs and tough market conditions are putting huge pressure on margins. So is own-label still the only game in town?
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ArticleWaybeyond refreshes brand identity and strategic focus
Crop management software expands offering to make agronomy data more accessible for low- to mid-tech growers
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ArticleCalifornia Avocado Commission season forecast predicts shorter crop
Volumes down on last season but delayed picking could see production spike
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ArticlePositive results for Australian apple domestic marketing campaign
Multi-channel marketing campaign exceeds pre-launch goals with industry reaching new customers
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ArticleSummerfruit NZ gives domestic sales promotional push
Consumer-facing social media campaign aims to get New Zealanders eating more stonefruit and cherries
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ArticleEurofruit Fruit Logistica Edition · Part I out now
Read all about the technological innovations shaping the future of produce
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NewsSunkist unveils Year of the Dragon carton for Lunar New Year
With season-to-date citrus trending ahead of last year, Sunkist gears up for the coming celebrations
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ArticleRockit Global launches Chinese New Year marketing campaign
Campaign to feature locally designed giftboxes, POS displays and sampling sessions
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NewsDel Monte launches red-shelled Rubyglow pineapple
Rubyglow is first being launched in China in time for Chinese New Year, as part of the company’s debut in the market
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NewsOrganics Europe reminds MEPs of “unsuitability” of PEF tool for agri-food
The Green Claims Directive is seen as an important step in the EU food system’s green transition, but the organic movement warns the use of the Product Environmental Footprint will ”open the door to greenwashing”
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CommentIs the UK eco-conscious grocery market really growing?
Richard Clark of market analyst MrQual Research delves into data it has gathered on the factors that are important to UK shoppers when buying fruit and vegetables
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ArticleSanLucar says it with fruit on Valentine’s Day
Company says its Fruity Hearts make the ideal gift for Valentine’s Day
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AdvertorialCollaboration between fruit and shipping industry giants brings Chinese New Year gift to consumers
Joy Wing Mau partners with Shanghai International Port Group, Maersk, its suppliers, and Ouheng Group to improve the supply chain for Chilean cherries
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NewsThe watermelon aiming to Exceed expectations at Fruit Logistica
The new Exceed watermelon from Staay Food Group and Hazera has been nominated for the Fruit Logistica Innovation Award
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ArticlePerfection Fresh partners with Sesame Street and ’A better choice!’ for back to school promotion
New branding features Sesame Street characters and encourages shoppers to add fresh produce to school lunches
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ArticleAustralian Bananas’ back to school ambassador
New campaign featuring Tim Robards spotlights the banana’s role as a school lunchbox essential
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NewsAutumncrisp takes to the stage in Las Vegas
Sun World’s branded grapes are looking to impress at the Winter Fancy Foods Show as it continues its global campaign
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ArticleTasmanian blueberries get local promotional push
Fruit Growers Tasmania partners with retailers in Tasmania to highlight the blueberry season to consumers