All Marketing articles – Page 5
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VideoAlbert Bartlett teams up with Andy Murray for on-pack promotion
Limited-edition packs give shoppers chance to win signed tennis memorabilia and two-night stay at Andy and Kim Murray’s hotel in Scotland
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NewsCalifornia table grape season gets underway early
New season kicks off ahead of schedule with early-season premium varieties capturing summer demand
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NewsQDC Fresh launches Australian citrus programme with Redland
Announcement follows QDC Fresh’s expansion into Los Angeles and addition of bagging capabilities
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NewsConsumer health trends drive fresh produce opportunity in New Zealand
United Fresh Mid-Year Fresh Produce Trend Report says a convergence of health and nutrition forces is reshaping what ends up in the supermarket trolley
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NewsSanLucar launches Disney Vaiana summer fruit promotion campaign
Group partners with Disney’s live-action film to create in-store experience zones featuring stonefruit, melons, tropical fruits and summer varieties
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NewsThailand spotlights Geographical Indication export value
Visit to China secures GI durian sales Huizhan Fruit Wholesale Market and technical insight from Huawei
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Features“This is the moment” for sustainable farming
Eighty years since the Soil Association was founded in the shadow of the Second World War, CEO Helen Browning reveals her pride that the organisation’s ideas are finally entering the mainstream
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NewsMission Produce agrees deal to market Californian organic Keitt mangoes
Partnership with Anthony Vineyards comes ahead of new season, due to start in July and last until early September
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PodcastsThe Fresh Ideas Show: El Niño and Trump create waves of disruption
Mike Knowles and Maura Maxwell consider the potential impact of a Super El Niño and continued geopolitical tensions
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NewsG’s turns Tesco lettuces into footballs for World Cup
Playful twist to iceberg lettuce packaging aims to encourage healthy eating during the tournament
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NewsSouth Africa’s Flash Gala apples hit record volumes
Premium volumes surge as growers overcome challenges and expand plantings, with over 80 per cent of orchards now at maturity
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NewsVeg Power looks to build on cabbage trend
Veg Power, Hazera and the Brassica Growers Association have teamed up to mark the ‘year of the cabbage’, with the aim of boosting consumption and awareness in the UK
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NewsChiquita expands banana snack campaign with summer relaunch
Starting in the US, the banana brand is relaunching its consumer campaign, with an emphasis on snacking and enjoyment
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NewsSoluna Australian apples launch in mainland China
Partnership with Joy Wing Mau and Riverking Group opens a new chapter for premium imported apples
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FeaturesJabs present uncertain dilemma for fruit and veg
The sudden rise of weight loss drugs, or GLP-1s, in the UK is creating uncertainty across the food industry, as analysts assess the likely impact
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NewsWAO organises biggest-ever European summer campaign
AvoTour 2026 takes ‘Make Wellness Joyful’ campaign across five countries during June and July
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NewsDole expands Minecraft campaign with pineapple focus
Marketer renews partnership with video gaming giant to build healthy connections with Gen Z and Gen Alpha
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NewsGreenvale MD David Rankin to step back
Major potato supplier has announced a leadership transition and interim structure as Rankin departs to pursue new opportunities after more than 30 years with the company
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NewsFestival of Fresh Awards celebrate cream of the crop
Nick Marston, DPS and Dyson Farming were among the winners at FPJ’s flagship event hosted by G’s
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NewsCherry Growers Australia launches national five-year strategy
Strategy outlines a clear national roadmap to improve productivity, grow demand and expand trade opportunities