All Marketing articles – Page 5
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NewsGlobal fresh produce trade weathers the storm to spark unbeatable Fruit Logistica
Fruit Logistica 2026 once again demonstrated its status as the world’s premier business, innovation and knowledge platform for the industry
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NewsNonsan strawberries go on show in Indonesia
Strawberry festival in Jakarta engages consumers and facilitates exports
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NewsVerena Cunningham joins IFPA A-NZ to lead NZ strategy
Cunningham has over two decades of senior leadership experience in the fresh produce industry
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NewsEat Them To Defeat Them to return to schools
Award-winning healthy-eating initiative has a number of new elements for 2026
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NewsSeedless black watermelon group targets expansion
Dolce Passione to expand again this year as consortium eyes further sales growth, with mini varieties now accounting for 60 per cent of domestic sales
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NewsVog adopts football metaphors for new consumer strategy
Italian apple supplier develops sporting analogies to simplify category management and meet diverse consumer needs across European markets
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NewsBerry shortages and ‘tsunami of grapes’ bound for Europe
Heavy rain, wind, and port issues are disrupting exports from Morocco, Spain and South Africa, with berries and grapes among top affected
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FeaturesGrapa Global signals next stage of global growth with Australian field day
Buyers from across Asia see how Grapa’s latest varieties are gaining momentum with Australian growers
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NewsCo-op incubator scheme opens for new suppliers
Retailer is hoping to list new fruit-based snacks or healthy treats as part of its Incubator new supplier listing scheme, now open for applications
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NewsFruit Logistica European Statistics Handbook 2026
Despite climate pressures, cost burdens and regional shifts, Europe’s fruit trade remains competitive
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NewsRiverford sales rise as higher costs squeeze profits
Devon-based veg box company chose to absorb costs rather than passing on, while sharing £1.1mn of profit equally with its 1,000 co-owners in the last financial year
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PromotionComing soon: Asiafruit Fresh Produce India edition
Discover all the latest market trends ahead of India’s premier fresh produce event. Plus, Fresh Focus South African Table Grapes and features on grapes, apples, pears, avocados and more
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NewsCalifornia Avocado Commission forecasts 150,000-tonne crop
Terry Splane calls time on 40-year career, including two years as CAC vice president of marketing
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NewsAusveg launches nationwide advertising campaign to give vegetable growers a boost
Fresh veg, deliciously affordable campaign promotes buying and consuming Australian-grown vegetables across thousands of outdoor advertising billboards
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NewsGenetically modified purple tomatoes approved for sale in Australia
Nutritionally enhanced Purple Bliss tomatoes first GM fresh food to be grown and sold in the country
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PodcastsHow can fresh produce make the most of a new era in health?
In the latest episode of the FPJ Podcast, Nina Pullman, Dan Parker and Fred Searle discuss how the fresh produce industry can benefit from a step change in health, from the rise in weight loss jabs to a shift in government and retailer motivation
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NewsVolumes triple for second Australian season of QTee pears
Red-blushed pear production ramps up as orchards mature
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AnalysisAnalysis: A new era for appetite
Weight loss medication is transforming the food industry, but how can the fresh produce sector make the most of it?
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NewsMorrisons makes further price cuts to key veg lines
Cabbage, kale and potatoes among veg lines reduced to 37p as retailer cuts prices for second time this month to help shoppers cope with January squeeze
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NewsEvent celebrates quality of European fresh produce
The Europeanfruits campaign hosted an evening in Warsaw focused on freshness, quality and safety standards