All Marketing articles – Page 5
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NewsWA Farm Direct releases recyclable Baby Bravo packaging
The protective packaging is designed to reduce reliance on plastics while boosting presentation
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NewsBig Four unite to ‘re-energise’ North American banana category
Association aims to revive consumer excitement, tackle industry threats, and tell clearer story about true value of world’s most-eaten fruit
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NewsAustralian fresh produce industry’s Wiggles campaign takes out global marketing award
Award recognises programs that “galvanise industry to work together through partnership to effect meaningful change
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NewsFertiliser and soil conditioners under consultation in organic standards review
The Soil Association has opened a consultation on whether to raise organic standards in Northern Ireland in line with changes to the EO Organic Regulation
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NewsMuush raises £400k to accelerate growth
Mushroom-based drink aims to carve itself dedicated space in functional beverage market
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NewsAlhambra Estate wins top award at Ceres harvest ceremony
Witzenberg Properties estate secures trophy following 2025 season that saw outstanding colour development and record Forelle pear volumes
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PromotionAgenda announced for Fresh Produce India 2026
India’s premier fresh produce event looks at the changing consumer, spotlights South India, and discusses innovations reshaping domestic production
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NewsAustralian cherries launch season in Vietnam
Launch event in export market highlights the 72-hours journey from orchard to plate for Australian cherries
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NewsJunk food TV ban ineffective as companies find loopholes
Government can’t leave progress on healthy food sales to the market, warns Food Foundation in new report
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NewsSnacking, spuds and ‘TikTok to table’
Waitrose’s annual food and drink report has revealed the biggest trends set to shape shopper behaviour in 2026
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NewsFareShare kicks off Berry Crumply Christmas campaign
FareShare announced the winner of its first Top Chef Crumble Competition in London, with chef Jemma Harrison’s ‘mince pie’ apple and blackberry crumble coming out on top
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NewsPacific Northwest pear crop up 78 per cent as harvest winds down
Pear producers lean into nutrition education to promote sizeable harvest
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VideoVideo: How to connect with Gen Z
Chris White speaks to a number of leading fresh produce brand marketers to learn about the marketing strategies they believe will resonate with younger consumers
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NewsFamily mealtimes ‘don’t correlate with higher veg intake’
Banning screens at meals and parents eating veg as an example are more likely to lead to children eating more veg, finds new report from Veg Power
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AnalysisAnalysis: Health will become ‘a lifestyle aim’
Healthy lifestyles, affordability and leadership on sustainabilty among key 2026 trends forecast for UK shoppers and grocery retail, according to IGD
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NewsSunkist evokes California Navel holiday nostalgia
Sunkist Growers is reintroducing its limited-edition holiday-themed Navel orange carton and quarter bin, capitalising on seasonal demand
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NewsNew initiative set to boost Australian melon exports to the Gulf
Project takes practical approach to building market knowledge and connections for Australian industry
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NewsZespri campaign highlights healthiness of green kiwifruit
Marketer rolls out three-month campaign in Italy to promote green kiwifruit’s officially recognised contribution to consumer health
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VideoThe Fresh Ideas Show: How to keep Fruit Logistica fresh and relevant
In this bonus episode, Mike and Maura speak to David Ruetz and Mario Tobias of Messe Berlin about the trade show’s future development
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NewsNan from Del Monte set for TV bow
Pauline Crosby was selected for the reimagined role via public vote