All Marketing articles – Page 5
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CommentComment: Being first to market matters less than being ready
The arrival of new, early green varieties raises an important question for the Greek kiwifruit industry, writes industry veteran George Kallitsis
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FeaturesHow UK retailers are bringing Organic September to life in 2026
With consumer interest in organics on the rise, the Soil Association’s annual campaign is looking to drive momentum beyond September
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NewsBlue Whale lays out aims as Mission-Driven Company
The French fruit group has acted to put social and environmental objectives at the heart of its governance in a move that “reaffirms what makes Blue Whale unique”
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NewsInterfel offers “taste of France” in Madrid
French exporters will showcase the diversity of their produce at Fruit Attraction in Madrid, as Interfel stresses the need to adapt to climate change and rebuild consumption
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NewsT&G launches new apple brand in Vietnam
First ever export of Joli lands in Vietnam, expanding the marketer’s premium global apples portfolio
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NewsTesco offers free fruit and veg pop-up for Londoners
Retailer’s pick’n’mix Southbank activation to give away 5,000 portions of fruit and veg, celebrating third year of Tesco’s Free Fruit & Veg for Schools programme
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NewsChina marketing award places Chilean fresh fruit alongside FMCG giants
Frutas de Chile’s Charif Christian Carvajal awarded 2026 Brand Leader of the Year
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NewsFrance’s Jamais Trop campaign finishes strong
Throughout a summer of heatwaves, French shoppers were encouraged to enjoy the refreshment that comes from fresh fruits, vegetables and salads via a wide-ranging campaign
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NewsYuksel notes appetite for flavour in China
Yuksel Seeds reported strong interest in its heirloom tomatoes, snack cucumbers and other premium items at Asia Fruit Logistica in Hong Kong this month
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NewsCosmic Crisp concludes successful summer campaign
Campaign featured activities across numerous leisure and social settings designed to highlight the apple’s versatility
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NewsRijk Zwaan takes lead to address consumption challenge
Jan Doldersum recently took charge of consumer partnerships at Rijk Zwaan. In this exclusive interview, he outlines the seed company’s consumer strategy focused on getting people to eat more fruit and vegetables in markets worldwide
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NewsBelgian greenhouse growers highlight benefits of technology
Veg growers are showing how technologies can help boost sustainability, including cutting waste and fossil fuel use
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NewsM&S unveil colourful and unusual fruit and veg range
Latest selection includes unusual grapes, pink raspberries and purple vegetables
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NewsAustralia’s industry celebrates World Macadamia Nut Day
More than 800 growers produce around A$275mn worth of macadamia nuts in Australia
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Comment‘Overemphasis on local provenance is harming European apple consumption’
Blue Whale’s Marc Peyres argues for eating quality to be prioritised over provenance as apple consumption falls in European markets
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AdvertorialJWM Group shines at Asia Fruit Logistica 2026
The event included JWM Group’s annual Global Partners Appreciation Gala Dinner
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NewsAsia Fruit Logistica 2026 wraps up record show
Asia’s premier trade show registers its most international participation ever, attracting some 16,000 attendees from 95 countries and regions
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NewsMorrisons offers 5p Disney-themed fruit for children
Retailer offers 95 per cent saving for children’s fruit as they return to school
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FeaturesExclusive: What’s up with Driscoll’s, the world’s biggest berry brand?
Global CMO Jiunn Shih discusses leadership changes, legal challenges, and the way ahead for a company in the eye of a storm
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AdvertorialFrom the fruit aisle to the pixel world – Dole brings pineapple into play
Dole partners with Minecraft and Hamburg sports clubs to promote fresh fruit and healthy lifestyles