All Marketing articles – Page 5
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NewsBlackberry growers highlight USPs to build on sales momentum
British blackberries have enjoyed strong sales growth in recent weeks
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FeaturesUK growers spot stonefruit potential
Weather conditions in the south of England were ideal for cherry and plum production this year, as growers like WB Chambers step up efforts to extend the seasons
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NewsAsia Fruit Awards: winners announced
Dole China, City Fresh Fruit, Central Retail Vietnam and Rijk Zwaan are the winners of the Asia Fruit Awards 2025
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NewsRivoira Group forecasts 75 per cent rise in Sambóa apple production
Italian crop of branded apples expected to rise significantly this season, as major marketing campaign kicks off across Europe
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PodcastsAndy Murray, Albert Bartlett and the spud that scored an ace
Nina Pullman speaks to John Hicks, director of brand and marketing for potato supplier Albert Bartlett, for the lowdown on the company’s new deal with tennis legend Andy Murray
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NewsAbel & Cole ad campaign takes prime spot in Leicester Square
Company aims to go head-to-head with fast food giants and highlight fresh, healthier alternatives
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NewsOZblu launches Chinese brand name at Asia Fruit Logistica
United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name
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NewsItalian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
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NewsFrench campaign Jamais Trop focuses on affordability
Interfel’s Jamais Trop Econome, or Never Too Economical, campaign is back in September to help consumers on a budget to eat a healthy diet full of fresh fruit and vegetables
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NewsFruitist launches grab-and-go blueberry Snack Cups
New portable format aims to make fresh fruit ‘as effortless and craveable as packaged snacks’ for consumers with fast-moving lifestyles
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NewsHortifrut to showcase Asian market commitment at AFL 2025
Global berry producer-marketer Hortifrut will exhibit alongside strategic partner Naturipe at Asia Fruit Logistica 2025, highlighting its growing presence in Asian markets through local production and direct imports
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NewsProduce Plus Spring out now
Produce Plus Spring is headlined by a keynote interview with MOYA 2025 winner Sonia Gabauer. She reveals the keys to the successful Driscoll’s Australia Sweetest Batch Strawberries campaign. Plus, a wrap up of Hort Connections and features on berries, avocados, citrus and IFPSS 2025.
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NewsWestfalia Fruit highlights growing Asian avocado demand
Global supplier points to expanding market access from African origins as key development enhancing supply flexibility for Asian customers
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NewsVeg box firms go head-to-head with new marketing campaigns
Riverford and Abel & Cole have unveiled new campaigns ahead of the key back-to-school period taking aim at air-freighted produce and ultra processed food
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NewsRockit launches premium gold selection range in China
Launch comes ahead of the peak Mid-Autumn Festival gifting season
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NewsBelgian delegation visits key London wholesale markets
The visit to New Covent Garden and New Spitalfields markets was designed to reinforce Belgium’s reputation among buyers for reliable, counter-seasonal availability
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NewsBerryWorld Asia launches with China debut and India campaign
Agroberries Group has established a new regional division, BerryWorld Asia, to distribute its licensed berry varieties across Asian markets, including first-time entries into China and India
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NewsRed Tractor launches new family mealtime TV advert
Certification is celebrating 25 years with new animated TV advert highlighting everyday moments that matter, plus social media content from behind the scenes of family mealtimes
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NewsPremier Fresh Australia announces strategic marketing agreement with Montague Farms
Premier will serve as the sub-licensee for Montague’s stonefruit offerings
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NewsSweet Sunrise grapefruit launches at Morrisons
Fresh Hub Group and Myton Food Group aim to reinvigorate grapefruit category with exclusive launch of Sweet Sunrise into Morrisons, following success of the Explore brand in grapes