All Marketing articles – Page 3
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ArticleCosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign
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ArticlePink Lady officially enters China market with Goodfarmer partnership
Goodfarmer gains brand license and exclusive marketing rights for next ten years in Greater China
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ArticleNergi mini kiwifruit announces return to shelves
The mini kiwifruit is increasing in popularity in countries that eat a lot berries, according to Sofruileg’s Jean-Pierre Caruel, with growth in that category boding well for Nergi
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NewsDel Monte’s Precious Honeyglow pineapple wins innovation award
Personal-sized pineapple landed the ’Overall Food Innovation of the Year’ title at the 2024 Mindful Awards
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NewsCamposol and Ninjacart bring Peruvian blueberries to India
Blueberry producer partners with Walmart-backed agri-startup to distribute fruit to more than 100,000 Indian retail outlets in over 100 cities
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PodcastsFruitbox 108 · Carlo Magni & Louise Beard, Forward Insight
Chris, Carlo and Louise consider the consumers of tomorrow, the choices they will make and how we can develop fresh produce that will appeal to them
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ArticleFreshfel warns of the impact of promotion budget cuts
The organisation has sent a letter to the EC warning that the proposed redeployment of existing funds away from promotional activities could threaten the competitiveness of European fruit and vegetables
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ArticleTaste key to boosting Conference pear consumption
Greater focus needed on taste and enjoyment to arrest declining consumption of Conference pears in Europe, says Marc Evrard, commercial director of Belgian Fruit Valley, with lessons to be learnt from Asia
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ArticleRijk Zwaan hosts sweet pepper seminar on eve of Asia Fruit Logistica
On 3 September, the day before Asia Fruit Logistica, breeder Rijk Zwaan is organising a seminar focused on sweet peppers in Hong Kong, as market potential grows in the region
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ArticleAdministrators sell HS Fresh Food to PM Fresh Foods
Buyer found for Tasmanian headquartered business following voluntary administration
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ArticleCompagnie Fruitière extends European network with Polish office
The establishment of Compagnie Fruitière Polska enables the group to get closer to its customers in the eastern European market
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NewsDel Monte recognised for sustainability
Fresh produce giant is named as a 2024 Seal Business Sustainability Award winner for its efforts to promote sustainability in emerging economies
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AdvertorialDole Banana celebrates 125th anniversary with Minions and over 10,000 people in Hangzhou
Dole Banana has marked its history as a pioneer of the global banana industry by celebrating its 125th anniversary. Dole’s celebrations coincided with the annual Minions fan carnival and as the chief sponsor of the 2024 Banana Day, Dole jointly organised a 10,000-person birthday party at ...
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ArticleOrsero puts berries on giant billboards
Supplier underlines its commitment to sales growth in berries with two enormous advertisements in the centre of Milan
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AdvertorialJoy Wing Mau Group welcomes Zespri’s global distributor delegation
On 4 July nearly 100 representatives of Zespri global distributors from over 20 countries and regions in Europe and Asia, visited Joy Wing Mau Group for the kiwifruit marketer’s distributor symposium. Zespri’s global distributors visit Joy Wing Mau The delegation was led by Nathan Flowerday, chairman of ...
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ArticleMFC implements multiyear growth strategy
GM of the Australian citrus heavyweight Grant Leyden outlines plans to boost supply, add capacity and pursue branded varieties in a bid to grow “bigger and better” than ever
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NewsLineage launches Global Food Chain Innovation Challenge
Competition invites students and startups to develop and pitch groundbreaking solutions aimed at tackling food waste
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ArticleAustralia and Japan to strengthen trade relationship
Ausveg leads series of coordinated events to cultivate stronger relationship between Australian and Japanese horticulture industries
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ArticleThe healthy snacking opportunity
As South African raisin production increases, leading local supplier PepsiCo is eyeing huge sales potential in the global healthy snacking segment
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ArticleOutgoing Zespri CEO reflects on golden era
Dan Mathieson has overseen a period of “phenomenal growth” as CEO of the world’s leading kiwifruit marketer. He tells Fruitnet what he’s proudest of looking back on his seven years at the helm