All Marketing articles – Page 3
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NewsBlue Skies receives King’s Award for Enterprise
Prepped fruit specialist recognised for commitment to sustainable business in prestigious royal honours list
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NewsThailand launches coordinated campaign to boost fruit exports
Domestic and international promotions set to raise export value and prevent oversupply during peak harvest season
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NewsSerbia’s blueberry sector holds its course
Serbian blueberry exporters have reason for optimism, says Pureberry director Radoje Đoković, with the outlook for the season looking encouraging
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NewsZespri red kiwifruit licences fetch NZ$457,000 per hectare
Strong demand drives up price at first auction for new variety, as cost of SunGold licence also increases by 22 per cent
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NewsJuice brand spends six figures on first campaign
Juice brand Daily Dose, which buys surplus produce from UK farms, has launched its first advertising campaign across out-of-home, digital and in Waitrose stores as it looks to raise UK brand awareness
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NewsWorld Fresh launches new Canadian dark sweet cherry varieties
British Columbia-based company has been authorised to market five new Canadian-bred cherry varieties to global markets
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NewsSun World adds four new grape licensees in Australia and Italy
New partners to market trademarked varieties including AutumnCrisp and Ruby Rush, strengthening company’s branded programmes
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NewsSuperplum provides full supply chain transparency with InstaTrace launch
QR codes on new Superplum packaging reveal comprehensive intelligence reports with eight sections of verified data
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NewsT&G Global in advanced discussions for partial sale
J&P Turner and Bidfood looking to acquire separate segments of the T&G Global business
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FeaturesJingold reaches €100mn turnover as yellow fruit drives expansion
Italian company celebrates 25th anniversary and attributes record performance to increased production across all varieties
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NewsDel Monte launches Toy Story 5 promotion across Europe
Brand announces major on-pack collaboration with Disney and Pixar across fresh, prepared, and fresh-cut produce
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PodcastsFresh Produce India, automation and Melbourne Markets CEO Rob Clayton
Following a successful Fresh Produce India, Bree, John and Liam discuss new opportunities for Australian and New Zealand brands in the market
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NewsEuropean apples campaign takes centre stage in São Paulo
Campaign participated in Anuga Select Brazil 2026, highlighting the quality and safety of EU apples
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NewsVeg Power targets breakfast occasions
Through a new social media and digital campaign, non-profit Veg Power aims to boost fruit and vegetable consumption at breakfast
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CommentComment: Price isn’t the problem – what consumers are really doing in fresh produce
Consumers become more selective as cost pressures increase
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PodcastsPrice wars and production costs
In the latest Fresh Produce Journal Podcast, Nina Pullman is joined by Michael Barker to debate the pros and cons of the Easter price battle on British veg, and Nina visits tomato producer FlavourFresh
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NewsEU campaign for Spanish citrus moves a step closer
Intercitrus registers 2027-29 promotional campaign for the German, French, and UK markets with the European Union
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NewsTikTok team up for Thai fruit
Government signs agreement with social media platform to promote fruit sales
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NewsZespri launches RubyRed kiwifruit across North America
New Zealand marketer rolls out berry-flavored premium variety after successful trial that reportedly doubled household penetration
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NewsFlorette aims to inspire with salad brand refresh
The brand is targeting a shake-up of the convenience salad category with its modernised Florette logo and new flavours aimed at younger, trend-led consumers