All Marketing articles – Page 3
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NewsNew Riverford campaign celebrates freshness and farmers
‘So Fresh It’s Still in the Soil’ dramatises the care, humour and passion of organic veg box supplier’s growers and pickers
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NewsAngela Eagle chooses berry producer for first official farm visit
New minister visited Hugh Lowe Farms with NFU president Tom Bradshaw to tour berry trials and discuss seasonal workers and crop protection
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NewsFruitnet Tomato Congress goes on tour in southern Spain
The second day of Fruitnet Tomato Congress, held in Malaga on 11-12 November, sees delegates explore the facilities of Rijk Zwaan, Unica Group and Granada La Palma
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NewsKissabel expands coloured-flesh apple campaign across global markets
Trademarked trio of apple varieties with bright pink to deep red flesh is set to continue its disruptive commercial strategy as harvesting gets under way in the Northern Hemisphere
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NewsBritish Carrot Day celebrates benefits of the orange veg
Event aims to showcase the crop to consumers
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NewsFrance’s Interfel brings Parisian spirit to Fruit Attraction
The French pavilion at Fruit Attraction in Madrid is set to be alive with tastings and cooking demonstrations, as well as interactive games and live performers
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NewsAgroBerries Group refreshes brand to align with BerryWorld Group
Updated branding “reinforces vertical integration” of international soft fruit giant following landmark acquisition last year
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NewsPortuguese citrus in new export push
Citrinos do Algarve PGI aims to reach new international consumers with major new marketing campaign
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NewsFyffes on a mission to ‘bring more value’ to bananas
Chief commercial officer Frank Burkhardt outlines the banana giant’s efforts to decommoditise the sector and make it more sustainable, despite climate change and geopolitical instability
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FeaturesFawakih eyes Asia potential for Kenyan avocados
Challenges remain, but Kenyan avocados must be ready for big opportunities in Asia, according to Fawakih Import and Export
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FeaturesBlue Whale targets new consumers in Asia with premium push
French exporter Blue Whale believes it can take advantage of the big opportunities for premium apples in Asia thanks to its local presence and tailored approach
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NewsAlbert Bartlett teams up with cheese brands for new mash range
New spicy and smoky variants are launching in Morrisons
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NewsUSDA awards US$8.3mn to expand specialty crop exports
The US Department of Agriculture has allocated US$8.3mn in funding to help 11 recipients address trade barriers and expand international market access for specialty crops through its Technical Assistance for Specialty Crops programme
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NewsFailed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
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NewsNFL quarterback Caleb Williams invests in berry brand Fruitist
Sports star buys into premium berry brand, supporting its healthy snacking mission as it continues rapid commercial growth across North American retail
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NewsJo Lambrecht to leave BelOrta for new project
Sales and marketing director of one of Europe’s largest fresh fruit and vegetable cooperatives to step down after more than 21 years with the business
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NewsGlobal leaders to share insights at Peru Meet Up
Meet the industry experts who will share key strategies for success in the Asian market at the inaugural event in Lima
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NewsAsiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
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NewsDutch berry campaign exceeds first-year target in months
New three-country berry promotion has apparently surpassed its annual reach target within months of launch, attracting ‘massive’ social media engagement across the Netherlands, Belgium, and Germany
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NewsGlobal blueberry leaders gather in Cape Town for IBO Summit
The International Berry Organization Summit opens in Cape Town this week, bringing together global blueberry players as Southern African producers seek new market opportunities and regional cooperation