All Marketing articles – Page 3
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Comment‘Dates have bags of potential as healthy snacking trend continues’
Comment: Sweet but stacked with health benefits, dates are perfectly positioned to capitalise on rising UK demand for ‘mindful snacking’
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NewsJazz Apple summer tour aims to reach new audiences
Apple brand will travel to Bournemouth, Yorkshire and Bath as part of a summer sampling tour while a new mascot launch will promote Jazz Snackers mini apples
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NewsCo-op marks UK tomato season with three new lines
Sugardrop and Piccolo added to premium range alongside a new grower-chosen flexi pack as retailer marks the start of British season
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NewsLidl invites festival-goers to help ‘Drop the Beet’
Promotional events at leading Dutch music gatherings aim to communicate enjoyment aspect of fresh fruit and veg
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NewsAvocados From Colombia completes successful campaign with Weis Markets
Multi-week promotion included display contest, point-of-sale tools and in-store engagement across 200 stores
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NewsCathy Burns rallies industry to ‘fight for fresh’
IFPA chief executive says the need for the industry to innovate and expand its influence has been brought into sharp focus recently
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NewsSustainability schemes and green packaging top agenda at Sustainable Foods Summit
Sustainable Foods Summit is back in Amsterdam on 26-27 June, with a focus on sustainability schemes and eco-labels, as well as environmentally friendly packaging solutions
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AnalysisThailand partners with major petrol stations on mango giveaway
PT, PTT, Bangchak, and Susco customers to receive 1kg of free mangoes from growers in Chiang Mai and Lamphun provinces
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NewsSonia Gabauer wins 2025 Seeka MOYA
Driscoll’s Australia national marketing manager presented with Australasia’s premier fresh produce marketing award for the Sweetest Batch Strawberries Campaign
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NewsPerfection Fresh launches recyclable premium strawberry punnet
New Detpak design reduces plastic by 87 per cent
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NewsStage set for Asia Fruit Logistica Thailand Meet Up
High-profile speakers to share expert insights on the dynamic Asean markets at Bangkok event
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NewsSuccess of Flash Gala in India gets South African industry talking
South African sources say trade dynamics in India have created new opportunities for South African apples and pears
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NewsTikTok ‘snack hacks’ spike sales of pomegranate
Pomegranate seeds are outperforming prepared fruit sales thanks to viral social media recipe hits with chocolate chips, cucumber and halloumi
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PromotionVog powers up Giga sales with Superman tie-in
Apple brand set to feature iconic S-Shield in supermarkets and cinemans as new DC Studios film hits big screen
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PodcastsFruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
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News‘Berries should be fun’: Angus Soft Fruits launches brand refresh
Significant investment and theatrical marketing strategy behind Good Natured Berries aims to ‘shake up the berry aisle with joyful shelf appeal’
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NewsBerryWorld scoops awards for premium varieties
Premium BerryWorld varieties picked up multiple awards at the 2025 Superior Taste Awards in Brussels
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FeaturesCould trade wars derail exciting fruit branding initiatives?
Successful cultivar branding initiatives rely on worldwide production of high-quality fruit that meets strict requirements
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NewsIFPA ANZ announce partnership with The Wiggles
The children’s entertainers join national push to get children eating more fruit and veg
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NewsSanLucar announces two new tennis collaborations in Germany
Valencia-based company partners with Berlin Tennis Open and SanLucar Ladies open