All Marketing articles – Page 3
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NewsCamposol supports new berry brand with strong early shipments
Company’s Peruvian blueberry exports to China have increased sixfold over the first seven weeks of the season
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NewsLove British Food partners with Red Tractor
Tie-up aims to combine the reach of both networks ahead of British Food Fortnight to boost support for homegrown produce across both consumers and industry
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NewsPinnacle Fresh launches Citrus Moon
Following the success of its Dracula Citrus brand, the Australian citrus marketer will enter China and Taiwan this season with a new brand
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PromotionAsia Fruit Logistica edition of Asiafruit out now
Special edition offers a full Asia Fruit Logistica breakdown including extensive exhibitor preview, Asiafruit Knowledge Centre programme overview and pre-show highlights
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NewsAsia Fruit Logistica 2026 exhibitor preview: Australasia
Australia and New Zealand remain key suppliers to the Asia market for premium fresh produce across an array of categories. This year will see exhibitors from the region showcasing local industries, brands, marketing efforts and company restructures all aimed at serving Asia’s thriving markets
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NewsCMI Orchards apple season launches with production growth
A strong crop set to support CMI’s consumer marketing programmes
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NewsDrought expected to shrink English potato yields
Heatwaves and drought conditions are likely to reduce yields and tuber size of the English potato crop, while Scotland could still see average harvest due to higher rainfall
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NewsOppy extends Happy Berry brand to premium blueberries
North American fresh produce group Oppy is extending its consumer-facing Happy Berry brand into blueberries for the first time
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NewsStaay offers alternative to traditional iceberg lettuce
Extreme summer conditions across Europe are putting pressure on iceberg lettuce supplies, but Staay Food Group believes it has the perfect substitute
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NewsGenetic alteration may help tomatoes grow in the cold
Researchers have identified a genetic system that synchronises flower development and fruit formation in tomatoes, with hopes for varieties that can withstand extreme temperatures
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ArticleZespri leaders visit Vietnam to explore growth potential
CEO Jason Te Brake leads high-level delegation to one of kiwifruit marketer’s fastest-developing markets
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ArticleAsia Fruit Logistica 2026 set to raise the bar
Asia’s premier fresh produce show returns with enhanced buyer programme, new FreshTech platform and a jam-packed content agenda
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FeaturesAlgarve oranges set the standard on taste
The heat may be a continuous concern for Portuguese producers, but so is the challenge of getting consumers to look beyond the minor blemishes to get to the taste of Algarve’s top-quality oranges
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NewsAsia Fruit Logistica 2026 exhibitor preview: Asia
Growers, packers, shippers, and technology providers from all corners of Asia will promote their latest developments, smart solutions, and new products in Hong Kong this year to target expanded business horizons
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NewsOppy and AC Foods bring Australian-grown Sumo Citrus to Canada
Fresh produce companies launch first programme together, offering Canadian retailers and consumers an expanded seasonal window
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NewsOcado promotes Martha Springham to head of fresh
Her new remit includes responsibility for fresh, chilled and bakery as Ocado advertises for new trading manager for fresh produce category
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NewsBranston funds summer cookery classes for kids
Support for summer holiday clubs in Lincolnshire helps replace free school meals and teach basic cooking skills
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NewsTopFruit launches standalone Greenhouse Creative Brand Studio
TopFruit has transformed its in-house marketing unit into Greenhouse Creative Brand Studio, a wholly owned but independently operating agency
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NewsClaire Donovan to replace Ali Capper as BAPL’s executive chair
Experienced fresh produce leader to join topfruit industry body in September ahead of planned leadership transition
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NewsWater For All mangoes target values-driven shoppers
Continental Fresh hopes its Water For All initiative will help to sell more mangoes in the US, while providing clean water to greater numbers