All Marketing articles – Page 3
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Article
World’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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Podcasts
Fruitbox 102 · Helge Sparsoe, Fyffes
Chris and Helge discuss the new banana consumer brand Trudi’s, and what it means for the future of the Fyffes name
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Article
The Fruitist secures sponsorship deal with DC United
Premium soft fruit marketer named sleeve sponsor and official snack supplier to Major League Soccer team
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Article
Asia Fruit Logistica hosts Jakarta Business Meet-Up
Asia Fruit Logistica’s new roadshow of Asia Business Meet-Ups kicks off in the Indonesian capital on 27 February
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Article
Bloss apple offers consumers and growers “something special”
European production of new club variety set to reach 20,000 tonnnes by 2030, according to brand owner Fresh Forward
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Article
SweetCott mandarin makes first appearance in Berlin
Morocco’s Les Domaines Agricoles launched the new SweetCott mandarin variety at Fruit Logistica, describing it as a revolution for the category due to its sweet, juicy taste, late availability and long shelf-life
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Article
Consumers and retailers need guidance in tomato category
A lack of consumer knowledge about tomato varieties and their different uses, and an absence of in-store assistance, leave many shoppers overwhelmed and likely to reach for the cheapest option, warns RedStar’s Martijn van Keulen
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News
California Table Grape industry focuses on competitiveness
CTGC incoming president Ian LeMay has provided recommendations focused on enhancing competitiveness in the US marketplace and overseas
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Article
Zespri preparing return to strong growth in kiwifruit supply in 2024
Kiwifruit marketer expects to ship 193m trays of New Zealand-grown kiwifruit thanks to improved growing conditions
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Article
Apple marketing in 2024? It’s complicated…
With a broader range of product types, an array of trademarked brands, and a series of targeted marketing programmes, the business of selling apples has changed dramatically in recent years
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Article
Entries open for MOYA 2024
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2024 as part of the Horticulture Awards for Excellence
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Comment
Comment: Global stardom awaits for apple brand Cosmic Crisp
In less than a decade, the world’s only variety to be named by consumers has rocketed into the US apple market’s top ten. Now, the brand looks set to continue its stratospheric rise in Europe
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News
The Real ChampiON receives the Flavour of the Year 2024 award
Mushroom brand recognised for its appearance, flavour, smell and texture
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Article
Chilean fruit industry unites under new brand
Frutas de Chile launched internationally at Fruit Logistica 2024
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News
Zucchiolo and Mirical triumph at Fruit Logistica Innovation Awards
Unica Fresh and Koppert take the top prizes at this year’s expanded FLIA on the last day of Fruit Logistica in Berlin
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Article
Bloom Fresh to license proprietary varieties in China
Breeder to support licensees and act against nurseries and growers who illegitimately use proprietary varieties and trademarks
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Article
Apple & Pear Australia launches new IP development venture Twenty Degrees
Twenty Degrees to specialise in commercial development of branded fresh produce, integrating Apal UK subsidiary Coregeo and managing Apal trademarks including Pink Lady
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Article
Australian berry growers collaborate on marketing campaign
Berries Australia moves away from single category marketing and launches campaign under one umbrella
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Article
Global Tomato Congress to focus on taste and health
Global Tomato Congress takes place on 14-15 May in the Hague, bringing tomato experts together to explore what influences consumer purchases and how best to communicate on taste and health
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Video
The Power of Branding, Episode 1
A brand-new video series from FPJ in collaboration with Coregeo showcases the potential of branding for fresh produce marketers