All Marketing articles – Page 10
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NewsBella Fruitiva sees UK lychee potential
Despite climatic challenges facing the island of Mauritius, exporter Bella Fruitiva continues to see good opportunities for its exotics, including breadfruit and fresh lychees
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NewsJingold expands beyond kiwifruit with Italian-grown avocados
Italian company to launch L’Avocado Italiano by Jingold, backed by ambitious production plans through new joint venture AgroAvo
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NewsAustralian cherries continue promotional roadshow in Hong Kong and Shanghai
Season launch events held to help boost demand in key markets across Asia
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FeaturesEmart and Soo Il develop ready-to-eat avocados in Korea
Retailer and importer build programme for pre-ripened avocados, with sales during Peruvian season more than doubling year on year
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FeaturesGrójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development
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NewsChile launches campaign to boost domestic blueberry consumption
“Small, mighty, and delicious. Blueberries, all the time!” is the tagline of the new campaign
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NewsCosta Rica concludes UK phase of European campaign to promote pineapple and cassava
Campaign featured in-store tastings in Tesco and Morrisons and advertising at Waterloo tube station
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NewsSouthern Forests Food Council delivers value to West Australian growers
New report confirms council adds millions in economic value
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FeaturesPrimland primed for growth of gold kiwi
With production on the rise in France, Portugal and Greece, kiwifruit marketer Primland is ready to respond to increasing consumer demand
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FeaturesBelgium’s Hoogstraten increasing visibility in UK
Belgian strawberry exports to the UK are on the up, according to Hoogstraten’s Jan Engelen, who also has high hopes for specialty tomatoes
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PodcastsMergers, acquisitions and American ownership
In the latest episode of the Fresh Produce Journal Podcast: is the recent M&A activity in fresh produce a sign of industry consolidation?
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NewsG’s releases ESG report via video for first time
Leading salad grower G’s has released a cinematic sustainability report, bringing to life diverse stories, voices and sustainability achievements
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NewsTwo thirds of Brits will eat potatoes at Christmas
Potatoes are the most popular Christmas food on plates with roasties topping the list of favourite festive foods in new survey
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PromotionProduce Plus Summer out now
Aldi Australia’s Matt Atley discusses the retailer’s fruit and veg philosophy in an exclusive interview with Produce Plus, and seasonal favourites take centre stage with features on mangoes, cherries, stonefruit and grapes
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NewsFyffes survey highlights pineapple preferences
Nielsen consumer research commissioned by Fyffes reveals pineapples now rank alongside traditional big-selling varieties
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NewsCosmic Crisp launches multi-channel campaign for new season
A highlight of the campaign will be a series of special events combining tastings with unforgettable experiences in “enchanting” locations
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NewsWA Farm Direct releases recyclable Baby Bravo packaging
The protective packaging is designed to reduce reliance on plastics while boosting presentation
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NewsBig Four unite to ‘re-energise’ North American banana category
Association aims to revive consumer excitement, tackle industry threats, and tell clearer story about true value of world’s most-eaten fruit
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NewsAustralian fresh produce industry’s Wiggles campaign takes out global marketing award
Award recognises programs that “galvanise industry to work together through partnership to effect meaningful change
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NewsFertiliser and soil conditioners under consultation in organic standards review
The Soil Association has opened a consultation on whether to raise organic standards in Northern Ireland in line with changes to the EO Organic Regulation