All Marketing articles – Page 10
-
NewsAbel & Cole ad campaign takes prime spot in Leicester Square
Company aims to go head-to-head with fast food giants and highlight fresh, healthier alternatives
-
NewsOZblu launches Chinese brand name at Asia Fruit Logistica
United Exports’ premium blueberry brand deepens engagement with Chinese customers through the introduction of trademarked local brand name
-
NewsItalian growers hungry for growth as apple turnover warms up
The start of the new apple season looks extremely promising for Italian consortium Vog, with sales of premium brands continuing to grow and consumer awareness of its portfolio brand Marlene reaching an all-time high
-
NewsFrench campaign Jamais Trop focuses on affordability
Interfel’s Jamais Trop Econome, or Never Too Economical, campaign is back in September to help consumers on a budget to eat a healthy diet full of fresh fruit and vegetables
-
NewsFruitist launches grab-and-go blueberry Snack Cups
New portable format aims to make fresh fruit ‘as effortless and craveable as packaged snacks’ for consumers with fast-moving lifestyles
-
NewsHortifrut to showcase Asian market commitment at AFL 2025
Global berry producer-marketer Hortifrut will exhibit alongside strategic partner Naturipe at Asia Fruit Logistica 2025, highlighting its growing presence in Asian markets through local production and direct imports
-
NewsProduce Plus Spring out now
Produce Plus Spring is headlined by a keynote interview with MOYA 2025 winner Sonia Gabauer. She reveals the keys to the successful Driscoll’s Australia Sweetest Batch Strawberries campaign. Plus, a wrap up of Hort Connections and features on berries, avocados, citrus and IFPSS 2025.
-
NewsWestfalia Fruit highlights growing Asian avocado demand
Global supplier points to expanding market access from African origins as key development enhancing supply flexibility for Asian customers
-
NewsVeg box firms go head-to-head with new marketing campaigns
Riverford and Abel & Cole have unveiled new campaigns ahead of the key back-to-school period taking aim at air-freighted produce and ultra processed food
-
NewsRockit launches premium gold selection range in China
Launch comes ahead of the peak Mid-Autumn Festival gifting season
-
NewsBelgian delegation visits key London wholesale markets
The visit to New Covent Garden and New Spitalfields markets was designed to reinforce Belgium’s reputation among buyers for reliable, counter-seasonal availability
-
NewsBerryWorld Asia launches with China debut and India campaign
Agroberries Group has established a new regional division, BerryWorld Asia, to distribute its licensed berry varieties across Asian markets, including first-time entries into China and India
-
NewsRed Tractor launches new family mealtime TV advert
Certification is celebrating 25 years with new animated TV advert highlighting everyday moments that matter, plus social media content from behind the scenes of family mealtimes
-
NewsPremier Fresh Australia announces strategic marketing agreement with Montague Farms
Premier will serve as the sub-licensee for Montague’s stonefruit offerings
-
NewsSweet Sunrise grapefruit launches at Morrisons
Fresh Hub Group and Myton Food Group aim to reinvigorate grapefruit category with exclusive launch of Sweet Sunrise into Morrisons, following success of the Explore brand in grapes
-
NewsFlash Gala aims for further success
The Flash Gala apple brand has achieved its most successful season since launch, with profitability levels dramatically improving year-on-year and prices exceeding expectations
-
NewsWonderful Company tops 2025 People Companies That Care list
Fresh produce giant The Wonderful Company has been named number one on the 2025 People Companies That Care list, climbing from third place last year, recognising its extensive community and employee initiatives
-
AdvertorialNew three-company partnership creates integrated Australian fruit supply chain to China
Integrated model links Australian farms to Chinese consumers through Unibrix sourcing, SMT distribution, and TBA brand activation
-
NewsDole wins gold at Brandon Hall Group leadership awards
Fresh produce giant Dole has secured gold recognition at the prestigious Brandon Hall Group HCM Excellence Awards for its international Key Talent Programme, marking outstanding achievement in leadership development
-
CommentHigh-quality photography ‘a key part’ of growers’ sales and marketing strategy
Strong imagery can help strengthen a grower’s relationship with retail buyers by demonstrating product quality and sustainable practices