All Marketing articles – Page 10
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CommentComment: The £74 banana is a good look for fresh produce
A new campaign designed to expose over-priced cosmetics offers plenty of hope for the fruit and veg business
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NewsMarketer of the Year Award 2026 finalists announced
Flavorite Group, Holly Jackson of Hort Innovation and Nutrano Produce Group to showcase their campaigns at Hort Connections
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NewsCPMA hosts largest ever Convention and Trade Show
Association’s annual event drew record crowd and highlighted country’s growing importance on global fresh produce stage
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PodcastsThe Fresh Ideas Show: When will people eat more fruit and veg?
Mike Knowles and Maura Maxwell are joined by Chris White as they discuss a major challenge facing the fresh produce business
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NewsPink Lady Alliance closes after 25 years of stewardship
The non-profit organisation brought together growers, marketers and licensees from major production regions worldwide
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NewsWaitrose and Worldwide Fruit celebrate two decades of Jazz apples
Partners underline commitment to British growers with special promotional campaign to mark variety’s 20 years in UK
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FeaturesGreosn: the fresh produce investment firm driving sustainability at speed
Fred Searle speaks to CEO Matt Jarrett about the fast-rising company’s 10‑year plan to “future‑proof British farming and build long‑term resilience”
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NewsSouth African grapefruit growers expand European push
South African growers are scaling their campaign across Europe, entering France and the Netherlands while expanding German operations
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NewsPink Lady collaborates with Dash Water to reach new shoppers
New apple-flavoured sparkling water will launch at Tesco in June, reflecting “wider opportunities” for premium produce to diversify through brand collaborations
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NewsBlue Skies receives King’s Award for Enterprise
Prepped fruit specialist recognised for commitment to sustainable business in prestigious royal honours list
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NewsThailand launches coordinated campaign to boost fruit exports
Domestic and international promotions set to raise export value and prevent oversupply during peak harvest season
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NewsSerbia’s blueberry sector holds its course
Serbian blueberry exporters have reason for optimism, says Pureberry director Radoje Đoković, with the outlook for the season looking encouraging
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NewsZespri red kiwifruit licences fetch NZ$457,000 per hectare
Strong demand drives up price at first auction for new variety, as cost of SunGold licence also increases by 22 per cent
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NewsJuice brand spends six figures on first campaign
Juice brand Daily Dose, which buys surplus produce from UK farms, has launched its first advertising campaign across out-of-home, digital and in Waitrose stores as it looks to raise UK brand awareness
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NewsWorld Fresh launches new Canadian dark sweet cherry varieties
British Columbia-based company has been authorised to market five new Canadian-bred cherry varieties to global markets
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NewsSun World adds four new grape licensees in Australia and Italy
New partners to market trademarked varieties including AutumnCrisp and Ruby Rush, strengthening company’s branded programmes
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NewsSuperplum provides full supply chain transparency with InstaTrace launch
QR codes on new Superplum packaging reveal comprehensive intelligence reports with eight sections of verified data
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NewsT&G Global in advanced discussions for partial sale
J&P Turner and Bidfood looking to acquire separate segments of the T&G Global business
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FeaturesJingold reaches €100mn turnover as yellow fruit drives expansion
Italian company celebrates 25th anniversary and attributes record performance to increased production across all varieties
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NewsDel Monte launches Toy Story 5 promotion across Europe
Brand announces major on-pack collaboration with Disney and Pixar across fresh, prepared, and fresh-cut produce