All Marketing articles – Page 9
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NewsVignola cherries return with optimistic forecast
Producers in northern Italian region say they expect to maintain market presence into early July as new campaign begins
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NewsEuropean healthy eating campaign lauded at Smile Festival 2026
The Plant Identity Crisis campaign, part of the “A Healthier Europe” project, received eight awards at festival
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NewsM&S unveils four vertically-farmed salad mixes
The new launches, including baby garlic kale and sorrel leaves, are packed within 60 seconds and offer five days extended shelf life
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NewsNanna Tate launches baby potatoes into Tesco
Branston-owned potato brand is responding to sustained demand for convenience and scratch cooking with new easy prep range
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NewsChiquita joins Fresh Express and Planet Harvest on Fresh Communities Tour
US-based initiative expands access to fresh, nutritious food and has already distributed 10,000 fresh food boxes
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NewsOppy celebrates 25 years as one of Canada’s Best Managed Companies
Recognition comes as Oppy continues to expand its global operations following its strategic integration with Dole Diversified North America
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NewsRazor Rock Farms crowned Honey Gold Grower of the Year
Northern Territory farm has a total of 7000 Honey Gold trees including 3600 coming into production at the end of the year
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NewsZespri runs debut TV advert in UK as Morrisons sells first branded packs
Kiwifruit brand’s British market promotions now part of wider European campaign, with further retail partnerships expected to drive demand
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NewsAngela Eagle, Sainsbury’s and M&S among the big-name speakers at Festival of Fresh
From Defra minister Dame Angela Eagle to Sainsbury’s category director Hannah O’Reilly and M&S senior salads buyer Matt Buckingham, event on 10 June features a host of leading voices
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NewsChinese blueberries carve out new space in South-East Asia
Industry makes inroads into markets across the region, driven by advances in varieties, quality and marketing
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NewsBury shows way for healthier school meals
National food standards in the UK are facing an overhaul, and the Soil Association sees Bury as the best example of how councils can deliver healthier, fresher and more sustainable meals
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NewsBritish Tomato Fortnight puts focus on snacking
Wide-ranging industry campaign is putting the emphasis on healthy snacking for lunchboxes and World Cup get-togethers, with samples going out to digital influencers, chefs and key media figures
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FeaturesOrsero targets Gen Z with ‘Exotic Ladies’ campaign
Italian fresh produce brand F.lli Orsero attempts to raise profile among Gen Z consumers with new social media blitz
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NewsBerryWorld’s Charlotte Knowles wins at inaugural Women in Food and Drink Awards
Berry supplier’s marketing and communications director said it was a ‘surprise to be nominated and a shock to win’
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NewsAvocados Australia team up with Strongman champion Eddie Williams on ripeness campaign
Catchy song and video asks consumers if they’re ‘Bruisin’ While Choosin’
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PromotionAsiafruit South-East Asia edition out now
Deep dive into the South-East Asia market ahead of Asia Fruit Logistica’s SE Asia Meet Up, plus spotlights on New Zealand, brands and more
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NewsDel Monte partners with rising British tennis star
New ‘Fresh for the Win’ campaign in partnership with 18-year-old Mimi Xu connects healthy snacking with active lifestyles
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NewsAvocados Australia appoints Milton Bazley as CEO
Outgoing CEO John Tyas retires after 14 years with the organisation
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PodcastsFruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
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NewsTurkish cherry volumes set to recover
This season, Turkish cherry volumes are expected to bounce back in a big way after last year’s frost-bitten campaign