All Marketing articles – Page 9
-
FeaturesAsiafruit Knowledge Centre: Asia’s 30-year growth
Rising import volumes, China’s dominance and Asia’s shifting retail landscape among the key themes of Asiafruit Congress’ opening panel discussion
-
NewsRomagna stonefruit producers plan investment in better varieties
Suppliers in the Italian region report increased demand for their PGI-certified peaches and nectarines, with strong commercial interest in domestic and German markets driving plans for further development
-
NewsBelgian Truval Conference pear makes introduction in Japan
A warm welcome was given to the presentation of Truval Conference pears from Belgium at this month’s Osaka World Expo in Japan
-
NewsFreshfel questions EU’s ‘boosted’ budget and ‘Buy European Food’ campaign rebrand
The European fresh produce association has reached out to Commission president Ursula von der Leyen seeking clarity on promotion funding and expressing concerns about the rebranding of EU campaign messaging
-
NewsCalifornia Table Grape Commission launches global marketing campaign to support autumn crop
Campaign utilises multi-channel promotions and key festive celebrations to boost consumption
-
NewsBravo apples win Best Fresh Snack Award
Healthy Food Guide Awards recognise most nutritious food products on Australian supermarket shelves over 17 categories
-
NewsBeans campaign wins £1.4m in lottery funding
The collaboration between Veg Power, The Food Foundation, Ark Agency and local authorities is aiming for more sales, promotion and education around beans as a healthy food that can help cut dietary emissions
-
NewsAsia ambitions: Brands, growth and ultra-quick retail
UK produce companies joined Asia Fruit Logistica in Hong Kong where discussions centred on brands, logistics and new market opportunities. Nina Pullman and Fred Searle report from the show
-
NewsDriscoll’s appoints Jiunn Shih as first global marketing chief
Appointment reunites former Zespri executive with ex-CEO Dan Mathieson, and underscores company’s commitment to strengthening global brand presence
-
NewsAsia Fruit Logistica China Meet Up concludes in Guangzhou with strong global engagement
Second edition of China Meet Up attracts record number of international participants with over 1,400 attendees from 25 countries and regions
-
NewsKent grower Myatt stars in M&S Farm to Foodhall ad
Rochester-based business supplies British plums to the retailer
-
NewsHBMA announces record Kanzi year as Rob Cathels steps down as chairman
Adam Buckley succeeds Cathels after six years in the role
-
NewsFyffes launches new banana campaign across Ireland
The iconic fruit marketer is rolling out a playful new marketing initiative featuring its branded bananas in unusual situations against famous Irish landmarks
-
NewsVentureFruit partners with Joy Wing Mau on Tutti expansion
New agreement will see Joy Wing Mau plant 300ha of the hot climate apple
-
Advertorial‘We Strive, We Thrive’: Joy Wing Mau Group shines at Asia Fruit Logistica 2025
Leading Chinese fruit enterprise demonstrates commitment to maximising partner value in China through strategic collaborations, varietal innovation, and industry leadership at premier Asian fresh produce exhibition
-
NewsBlackberry growers highlight USPs to build on sales momentum
British blackberries have enjoyed strong sales growth in recent weeks
-
FeaturesUK growers spot stonefruit potential
Weather conditions in the south of England were ideal for cherry and plum production this year, as growers like WB Chambers step up efforts to extend the seasons
-
NewsAsia Fruit Awards: winners announced
Dole China, City Fresh Fruit, Central Retail Vietnam and Rijk Zwaan are the winners of the Asia Fruit Awards 2025
-
NewsRivoira Group forecasts 75 per cent rise in Sambóa apple production
Italian crop of branded apples expected to rise significantly this season, as major marketing campaign kicks off across Europe
-
PodcastsAndy Murray, Albert Bartlett and the spud that scored an ace
Nina Pullman speaks to John Hicks, director of brand and marketing for potato supplier Albert Bartlett, for the lowdown on the company’s new deal with tennis legend Andy Murray