All Marketing articles – Page 9
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NewsFyffes bananas strengthen brand awareness
Fyffes says UK consumers are responding to its continued investment in brand-building, including “an emotional message and contemporary marketing”, as aided brand awareness rises to 79 per cent
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NewsÉvo Hass concept finds success in Malaysia and Hong Kong
Tech-forward avocado brand aims to reshape the category by improving consumer confidence while creating new value for growers across the supply chain
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NewsAvanza delivers record export volumes
Market diversification, in-market promotion and strong retail partnerships boost Avanza presence across Asia
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NewsWonderful Halos partners with children’s entertainer Blippi
Collaboration brings together the two playful and colourful brands for new national ad campaign, family meet-and-greet events and a nationwide contest
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NewsAvocados From Mexico launches AI-powered consumer answer engine
AVO.AI is billed as the first artificial intelligence tool dedicated exclusively to a single produce item
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NewsCherries provide cheer for UK growers
UK cherry sales have risen in both volume and value over the past year, with producers optimistic about the category’s future
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NewsT&G Global agrees to the sale of its T&G Fresh business through three transactions
Sale involves separating various T&G Fresh business units
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NewsRomagna PGI Peaches and Nectarines unveils new marketing campaign
Co-financed by the Emilia-Romagna Region, the two-year initiative will cover Italy and Germany
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NewsFyffes highlights strong brand awareness in Ireland
Tropical produce specialist has published new Kantar consumer research showing high brand awareness and purchase consideration scores
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ArticleAFL forums spotlight fast-expanding sectors
The Nuts and Dried Fruit Forum and Frozen Fruit and Vegetables Forum return to Asia Fruit Logistica to explore the latest trends and opportunities in these dynamic categories
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NewsChinese importer backs South African apples with billboard campaign
Topsun Fresh’s billboard campaign at Guangzhou and Shanghai wholesale markets signals a new chapter in South African apple branding in China
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NewsInnocent awards £1mn in grants to fruit and veg projects
Winning projects will support growers in 14 countries to adopt climate-friendly farm practices and secure the future of core ingredients in Innocent’s range, from citrus to coconut
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NewsAMFresh South Africa launches exclusive Alizza fruit at Checkers
The seedless, easy-to-peel Alizza variety is now available exclusively at Checkers stores across the country
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NewsRijk Zwaan strives for further impact in Asia
The Dutch group will showcase consumer-driven concepts such as Sweet Palermo, Tatayoyo and MyCubies at Asia Fruit Logistica
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NewsLidl designs seven planet-friendly meals for £1
Recipes created with celebrity chef Miguel Barclay are designed to show shoppers how simple swaps, including adding more veg into meals, can cost less while meeting planetary and human health diet guidelines
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NewsHeatwave prompts ‘reverse comfort eating’ trend
Traditional veg sales may benefit from an unusual consumer trend for wintry classics after heatwave prompts ‘feta fatigue’, according to Waitrose
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NewsNutrano Produce Group secures Tangold and Gold Nugget marketing license
The Australian grower-marketer assumes license previously held by Global Produce
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NewsAlbert Bartlett teams up with Supertato to drive family appeal
UK’s leading potato producer partners with children’s superhero for on-pack promotion offering themed prizes
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NewsAsda launches Welsh supplier development programme
Retailer is working with Food and Drink Wales to upskill Welsh suppliers and provide insight and training into key compliance and operation processes
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NewsSummerStar Ruby answers the food doctor’s call
There new South African SummerStar Ruby grapefruit campaign is underpinned by a strong health message