All Marketing articles – Page 9
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NewsMomentum builds for Piqa Red
Prevar anticipates strong season for red pear with volumes expected to increase 15 per cent on last year
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FeaturesDesigning the future of strawberries
Dyson Farming’s Steve Barker shows Nina Pullman round the company’s cutting-edge glasshouse complete with robotic pickers and a vertical, rotating growing system
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AnalysisAnalysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
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NewsS&A Produce kicks off new season British strawberries
The British strawberry season is underway with the first pick at Kent supplier S&A Produce, alongside growing advances in winter season British berry supply
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CommentCathy Burns urges Congress to boost US produce consumption
IFPA chief executive champions policies that increase fruit and vegetable consumption while supporting domestic growers
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NewsChildren eat more fruit and veg after outdoor activity
New research from Aldi has highlighted a seasonal drop off in fresh produce consumption during winter as children spend more time indoors
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FeaturesExotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
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Features‘Customer focus key to growing avocado category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avo supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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NewsBuenas Hasta El Hueso campaign reflects on successful third year
Promotion seeks to raise the visibility of stonefruit grown by national cooperatives amongst Spanish consumers
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FeaturesFruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
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NewsAngus Soft Fruits hits fundraising milestone
Berry supplier Angus Soft Fruits expressed its gratitude for the support it has received ahead of its participation at the Doddie’s Triple Crown cycling challenge
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NewsEntries open for MOYA 2026
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2026 as part of the Horticulture Awards for Excellence
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NewsAustralian avocado industry deepens Malaysia collaboration
Avocados Australia partners with Monash University Malaysia and UOW Malaysia on nutrition education, culinary innovation and industry engagement
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NewsFresh Forward celebrates exceptional growth of Bachata strawberry
Fresh Forward’s Bachata strawberry programme is expanding into new regions, with production ramping up significantly for the 2026/27 season to meet rising demand
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FeaturesFemale berry leaders share tips for success in ‘male-dominated’ industry
Senior female figures from Haygrove, Angus Soft Fruits and Driscoll’s are joining the International Women’s Day 2026 campaign to raise up other women
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NewsWashington apple exports to Asia rebound
Exports to Taiwan rise 19 per cent, Hong Kong is up 27 per cent, Indonesia increses by 17 per cent and India is up 14 per cent
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NewsProduce driving organic sales but demand is met by imports
Carrots, salad and bananas all contributed to growing organic sales at the multiple retailers, with sales up 4.2 per cent overall in the last year
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PromotionSpeakers announced for Fresh Produce India
Top local and international players to discuss rapid market evolution at India’s premier business event in Mumbai
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PodcastsThe Fresh Ideas Show: Are fruit and veg trendy at last?
Hear about the latest fresh produce business trends in the latest episode of Fruitnet’s video podcast, sponsored by Kanzi apples
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NewsPoland set to host 14th International Blueberry Conference
The 14th International Blueberry Conference will convene on 5-6 March in Ożarów Mazowiecki, Poland