All Marketing articles – Page 9
-
NewsEquifruit pokes fun at wellness culture in consumer campaign
Innovative banana supplier is highlighting the low cost of switching to Fairtrade
-
NewsNational Mango Board celebrates 20 years of growth
Today they are one of the ten most consumed fruits in the US
-
NewsTru-Cape forecasts 5-7 per cent cherry production increase with excellent quality
South African cherry growers in Ceres are expecting a bumper season with production up 5-7 per cent and exceptional fruit quality, thanks to ideal spring weather conditions that delivered perfect rainfall and sunshine timing
-
NewsAlbert Bartlett launches first ad campaign with Andy Murray
Multi-channel campaign gets underway, inviting the nation to ‘Bring out their Best Side’ and ‘Feel Like a Champion in the Kitchen’
-
NewsHello Kitty campaign returns to promote Japanese fruit and and vegetable exports
Hello Kitty Japanese Fruit Hunt mobile game launched across Asia
-
FeaturesTiffani brings Hollywood stardust to bagged salads
American TV star Tiffani Thiessen talks healthy eating, life on the road and her new collaboration with Fresh Express
-
NewsPeru launches promotional avocado campaign across China
Online and in-store activations drive 50 per cent increase in market price
-
NewsIFPA launches AI-powered Global Intelligence Engine for produce industry
The International Fresh Produce Association has launched an AI-empowered Global Intelligence Engine, a members-only data platform that transforms how the fresh produce and floral industry accesses and acts on market information
-
NewsApplications open for Fruit Logistica Innovation Award 2026
FLIA Fresh Produce and FLIA Technology participation is free of charge, so make sure you submit your application before the end of October
-
FeaturesTunisia finds advantage in date heritage
Dates are helping to meet rising demand for healthy sweet foods, and Tunisia’s Deglet Nour variety, sold with the branch attached, offers an extra visual appeal
-
NewsPeru, Mexico and Chile officially launch the Global Grape Group
Alliance seeks to promote industry’s sustainability by enhancing promotional efforts to increase fresh grape consumption in the US
-
NewsThe robot from Del Monte says ‘buy my bananas’
Marketer confirms it is trialling automated merchandising units in three Chicago supermarkets to encourage shoppers to select its fruit
-
NewsExpert voices, fresh perspectives at Fruitnet Tomato Congress
Fruitnet’s industry-leading event for the global fresh tomato business comes to Malaga, Spain, on 11-12 November, with expert speakers set to explore how the category is likely to evolve in the coming years
-
NewsEat Them To Defeat Them drives huge rise in kids’ veg consumption
Veg Power releases results of evaluation data showing the impact of the campaign
-
NewsFormer CBBC presenter fronts Red Tractor consumer campaign
Angellica Bell hosts intergenerational cook-off to tap into nostalgia of cooking together as a family
-
NewsDole and Truval expand Smurfs campaign in China
Promotions for co-branded Belgian Conference pear to include in-store tastings across cities nationwide
-
NewsZespri wins landmark IP case in China
Kiwifruit marketer successfully prosecutes plant variety rights infringement case involving unauthorised production and sale of Gold3
-
NewsPalestine Gardens exports dates against odds
Mo’men Sinokrot of Palestinian date specialist Palestine Gardens says the challenges to produce and export are severe, but the people’s commitment to the land remains steadfast
-
NewsSati and Transnova Africa win platinum logistics award
The South African Table Grape Industry and Transnova Africa have been jointly awarded a Platinum Award at the 2025 GIBS Logistics Achiever Awards for their pioneering Prescriptive Logistics Model that is reshaping fresh produce exports
-
NewsNew housing among threats to future of UK orchards
Developers, local authorities and retailers can all play a part in securing the future of commercial, cider and community orchards, new report finds