All Marketing articles – Page 9
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News
Cosmic Crisp sales soar in US
Sales climb by 89 per cent year-on-year with the apple now the seventh best-selling variety nationally
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Article
Kanzi season off to energetic start in Europe
Stocks of Kanzi apples from the Southern Hemisphere were quickly exhausted thanks to dynamic demand over the summer, providing the ideal starting point for the new European season
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Article
Produce Plus Spring out now
Featuring keynote interview with MOYA winner Belinda Van Schaik and spotlights on avocados, apples and pears, packaging and grading, and retail
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News
Sunkist Growers revamps Cara programme
The group’s new ‘all pink’ packaging and matching merchandising for Caras will make its debut this season
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Advertorial
Copefrut adopts BoBan brand identity in China
Chilean exporter to honour shared history with Chinese partners by adopting its long recognised name in the Asian market
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Article
Raisins SA highlights “world-class agronomy”
Production techniques, sustainability and traceability are all high on the agenda in South Africa, the industry body says
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Article
Strong start for VIP as apple demand recovers
The Italian supplier reports on a good start to the new season, as organic and licensed production continues to play even greater role
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Article
Rockit ready for Mid-Autumn Festival
Miniature apple brand prepares for peak sales season with new activations across a number of key Asian markets
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Article
Promising apple season ahead in Poland
Rajpol CEO Dominik Wozniak says volumes are stable and quality high, while the company has also diversified its product offering this year
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Article
Asia Fruit Logistica back bigger and better in Hong Kong
Record attendance makes a highly successful show, with two-day visitor count surpassing 2019 total visitor numbers
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Article
Starr Ranch Growers and CMI Orchards partner up
Leading Washington State fresh produce companies will join forces as part of a new agreement
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Article
Chile officially launches 2023/24 cherry season
Promotional campaigns will intensify in China and elsewhere as a result of increased marketing spend
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News
California celebrates 100 years of table grape breeding
Ross Jones of the California Table Grape Commission highlights the accomplishments of breeders and the success of local varieties at special event
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Article
Soluna makes Hong Kong debut
Refreshed apple brand hits the streets of Hong Kong for the first time with flavourful tasting experience
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Podcasts
Fruitbox 97 · Mohammed Abbas, Del Monte
Recorded live on the Asia Fruit Logistica show floor in Hong Kong, Mohammed speaks with Chris White about segmentation
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News
Westfalia USA unveils zero-plastic avo packaging
Avocado specialist becomes the first produce brand to partner with CIRT as it strives to make recycling easy for everyone
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Article
Fruit Logistica 2024 tickets now available
Organiser Messe Berlin reports rise in demand for stand space at the leading trade show for the global fresh produce business, as visitor tickets go on sale.
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News
Mission Produce sees Q3 income and revenue fall
Steve Barnard says quarterly performance was in line with expectations, with avocado sales volumes up 23 per cent
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Article
NCGM backs British growers
New Covent Garden Market shows its support for UK producers as an official partner of British Food Fortnight 2023
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Article
Walkers crop ad is world’s biggest ‘billboard’
Etched into a vast field of British potatoes, the artwork is bigger than any existing billboard globally and can even be spotted from space