All Marketing articles – Page 4
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NewsIFPA launches ‘All Day, Every Day’ fresh produce consumption campaign
New campaign from IFPA and The Foundation for Fresh Produce seeks to bridge the gap between dietary recommendations and real-world consumption
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NewsEgypt’s Pico navigates evolving grape landscape
As warming climate changes production seasons and influences consumer purchases, supplier says adaptability is key
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NewsIndian mangoes draw crowds in the US
Festivals in New York and Washington DC give thousands of consumers a taste of Indian mangoes
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NewsLidl’s new fruit and veg campaign tells kids to ‘play with their food’
The retailer wants to boost fruit and vegetable consumption among Dutch children with its new marketing initiative
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NewsSpar North of England gets Wimbledon ready with Good Natured Berries
Retailer serves up British-grown Good Natured Berries to customers in time for Wimbledon
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NewsWAC marks 35 years in the Indonesia market
Marketer still sees significant room for growth for Washington apples in the region
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NewsDel Monte celebrates International Pineapple Day
Global pineapple producer, distributor and marketer highlights the fruit’s rise in popularity
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NewsJapanese concern as local citrus varieties reported in China
Growers call for Japanese authorities to investigate after reports Beni Princess saplings have made their way overseas
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PodcastsFrom tropical to typical: Jingold’s avocado advance
The Cesena-based company is aiming to repeat its recent success with branded kiwifruit by introducing Italian consumers to homegrown avocados
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NewsKorean melons build momentum in Japan
Promotional push targets single-person households in an effort to grow exports
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NewsFruiterers set to explore future of fruit at new conference
Event at NIAB on 25 November delves into cutting-edge research and commercial opportunities for fresh produce sector
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PromotionAsiafruit tropicals edition out now
JWM’s innovative new coconut product, recovery in sight for the Philippine banana industry, plus spotlights on apples, cherries, citrus and more
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NewsKorea extends preferential tariff on Taiwanese fruit
New time frame captures Taiwan’s mango season which begins in June
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NewsFamily Tree Farms celebrates 18-year Mountain Blue Orchards partnership
Family Tree Farms retains exclusive rights to programme’s original varieties as partnership evolves
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NewsAgroBerries Group expands global blueberry offer with Mountain Blue Orchards
New licensing agreements cover China, Mexico, the US, Canada and Peru
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NewsDriscoll’s Zara named ‘best overall supermarket strawberry’
Variety sold under Waitrose No.1 range has come top in a survey of retailer strawberries in newspaper taste test
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NewsFrench potato sector clears path for 2026 harvest
Surplus potato volumes from last year’s record harvest in France are set to be shifted quickly, as the French sector works together to prepare the market for the new season
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NewsAldi and Iceland pledge to help double UK bean consumption
Retailers among a number of major food businesses to push bean sales, with pulses gaining traction as healthy and affordable sources of protein and fibre
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NewsCalifornian grapes team up with NFL’s Davante Adams for Australian showcase
Los Angeles Rams player will help promote Californian grapes during the NFL’s first regular-season football game in Australia
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AnalysisHealth continues to drive UK produce sales
Health is becoming more ingrained in UK shoppers’ choices, according to Worldpanel’s Clara Tucker, as flat consumer confidence fails to dent a growing health trend