All Marketing articles – Page 4
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NewsFresh Inset’s Vidre+ wins 2025 Packaging Europe sustainability award
Fresh Inset’s Vidre+ smart label technology has been recognised with the 2025 pre-commercialised Packaging Europe Sustainability Awards for its ability to extend fresh produce shelf life
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NewsStart-ups invited to apply for regen farm ‘match-making’ scheme
Pitch Up! scheme positions farms as business incubators with new food or rural business start-ups invited to apply for innovative circular economy tenancies
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NewsEuropean producers oppose EU-Morocco trade agreement revision
European fruit and vegetable producer organisations have strongly opposed the European Commission’s proposed revision of the EU–Morocco Association Agreement, warning it threatens to undermine producers and mislead consumers through inadequate origin labelling of Western Sahara products
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NewsFirst seafreight cherries of the Chilean season arrive in Shanghai
Arriving vessel carried only a single container of Chilean cherries, all from grower-exporter Garces Fruit
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PromotionAsiafruit Thailand edition out now
Thailand’s challenging year, Fresh Focus Cherry plus category spotlights on apples and pears, citrus, grapes and more
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NewsNew EU-funded apple campaign debuts in Latin America
‘Have an Apple Day!’ campaign introduces high-quality European apples to consumers in Brazil and Colombia
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NewsAutumn budget is ‘last chance’ to support growers, MPs warn
A cross-party group of MPs have written to Defra warning that closing the UK Fruit and Veg Aid Scheme and PO funding without a replacement on 31 Dec will cause some growers to ‘shut up shop’
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NewsAlgarve Citrus PGI brings Portuguese sunshine to Rungis Market
France is one of the man destinations for Algarve citrus exports
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NewsAsia Fruit Logistica on track for record-breaking 2026 edition
Exhibitor registration opens early for Asia’s premier fresh produce trade show, with bookings already up 23 per cent on same period last year
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NewsRedland acquires marketing rights to Australian-grown Dorì Gold kiwifruit
Programme includes six growers with plan to increase plantings to 150ha by 2030
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NewsCAP overhaul in focus at ICOP
The European Commission has announced sweeping changes to the Common Agricultural Policy subsidy regime for fruit and vegetables from 2028, eliminating transition periods and merging support pillars into a single fund
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NewsBGP looks to Egypt for year-round consistency
Group says new office in Egypt will help it expand and ensure consistent supply throughout the year
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NewsPink Lady aims to take bigger bite of European market
Brand’s new marketing message focuses on enjoyment and experience, as it plans major new marketing campaign across Europe
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NewsCosta Rican pineapples take centre stage in new European campaign
Activities include in-store tastings in supermarkets across Spain, Germany, and the UK
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NewsSyngenta clarifies ToBRFV resistance definitions
Syngenta has moved to clarify how high resistance and intermediate resistance levels are scientifically defined in the ongoing battle against Tomato Brown Rugose Fruit Virus, highlighting the lack of standardised legal criteria across the industry
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AnalysisIs the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
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NewsEl Corte Inglés showcases Valencian Citrus PGI in new campaign
Valencia stores feature live cooking demonstration of paella made with PGI orange juice by local chef Raúl Magraner
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NewsUniversity of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
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FeaturesThe creative lab with designs on tastier tomato treats
Tomatelier wants consumers to enjoy tomatoes more, by seeing them less as functional and more as fashionable, with style, emotion, and meaning
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NewsApple marketer picks out ‘perfect pairs’
Italian marketer Vip is taking a range of varieties on tour across Italy and encouraging consumers to combine them with classic regional foods