All Marketing articles – Page 4
-
PodcastsFruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
-
AdvertorialNew Zealand set for strong showing at Asia Fruit Logistca
New Zealand will be a leading presence at Asia Fruit Logistica 2025 with companies from Aotearoa represented at New Zealand pavilion and across individual booths
-
NewsSyngenta to launch new Romaine lettuce campaign in Salinas
Syngenta Vegetable Seeds will officially launch its new Romaine lettuce campaign at an upcoming field day event in California, showcasing varieties developed to deliver reliability and performance across diverse growing conditions.
-
PodcastsThe Fresh Ideas Show: Summer sales, blueberries or bust, and magic magnets
Hear from fresh produce business experts including Tesco, Oddbox, Elenovations and Alegra in the latest episode of Fruitnet’s video podcast
-
NewsNew Zealand avocado industry unites under FernMark
First industry-wide certification secured by New Zealand’s avocado sector
-
VideoPerceptions of freshness ‘key to future success’ at Ocado
Trading manager Martha Springham discusses challenges and advantages of online retail in Festival of Fresh interview about Ocado’s fresh produce strategy
-
NewsRoc Partners and T&G Global collaborate on premium New Zealand apple project
Partnership will see Joli and Envy apples planted in 40ha of redeveloped orchards in Hawke’s Bay
-
NewsNew climate-resilient apricots launched by Worldwide Fruit and Cot International
Four new varieties grown in the UK have been brought to market, with development focused on resilience to extreme weather and frosty winters
-
NewsEU approves digestive health claim for green kiwifruit
Green kiwifruit can now be marketed in the EU with claims about its positive impact on digestive health, following a landmark decision by the European Commission
-
NewsFresh produce industry pays tribute to Ger van Burik
Members of the fresh produce business have mourned the recent death of former Holland Fresh Group representative Ger van Burik, who died on 24 July after more than 14 years coordinating the Netherlands’ presence at major international trade exhibitions
-
NewsAlbert Bartlett and Andy Murray announce long-term partnership
Tennis legend will urge Brits to “bring out their best side”, starting with brand campaign showcasing ease of use and quality of Albert Bartlett potatoes
-
NewsBumper crop for British blueberries
Blueberry growers are expecting a 25 increase in sales after strong consumer awareness and a bumper crop, as investment in automation and varietal development drives industry forward
-
NewsUSHBC launches ‘Blueberries Go Big’ marketing campaign
The US Highbush Blueberry Council has unveiled a new marketing initiative that aims to forge stronger emotional connections with consumers while highlighting the fruit’s significant benefits in every bite
-
AnalysisCosmic Crisp shoots for the stars in Australia
Red Rich Fruits CEO Matthew Palise expects Cosmic Crisp to maintain momentum in its second season after demand for the latest addition to Australia’s apple category outstripped supply
-
NewsSouth African grapefruit campaign breaks new ground
SummerStar Ruby grapefruit marketing campaign is a fresh direction for the industry
-
NewsNorfolk grower gets 70 per cent of profit from PYO
Berry and asparagus producer in Norfolk says majority of profit comes from PYO crops due to no labour input costs
-
FeaturesFlorette sticks to its fresh promise
The UK salad specialist’s “Guarantee of Freshness” speaks to the importance of freshness for salad consumers, while its new product launches look to add some spice to the category
-
NewsM&S launches seedless lemons
The launch in 200 M&S Food stores comes after a successful rollout in the retailer’s Food Halls and aims to remove consumer annoyance with lemon pips
-
NewsSweet potato industry pays tribute to Johnny Barnes
US agriculture sector mourns loss of Johnny Barnes, founder of the American Sweet Potato Marketing Institute and pioneering figure in North Carolina agriculture, who has died aged 61
-
NewsDriscoll’s Sweetest Batch blackberries win top snack award
Company secures another prestigious accolade as Sweetest Batch blackberries win in best blackberry category at Good Housekeeping’s 2025 Snack Awards