All Marketing articles – Page 2
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FeaturesExotic sales may benefit from focus on fun
Top-down health messaging is less of a priority for European marketers of exotics, with the focus being on innovation and helping consumers discover the tastes and uses of lesser known fruits
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Features‘Customer focus key to growing avocado category’
Fred Searle speaks to Wim Destoop, global chief customer officer of Westfalia Fruit, about the avo supplier’s customer-led marketing strategy, the potential of the Gem variety, and the growing importance of supply diversification
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NewsBuenas Hasta El Hueso campaign reflects on successful third year
Promotion seeks to raise the visibility of stonefruit grown by national cooperatives amongst Spanish consumers
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FeaturesFruitnet Berry Congress still the best place to track innovation in berries
Conference and networking event brings business leaders together to discuss better products, stronger supply chains, and new market trends
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NewsAngus Soft Fruits hits fundraising milestone
Berry supplier Angus Soft Fruits expressed its gratitude for the support it has received ahead of its participation at the Doddie’s Triple Crown cycling challenge
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NewsEntries open for MOYA 2026
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2026 as part of the Horticulture Awards for Excellence
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NewsAustralian avocado industry deepens Malaysia collaboration
Avocados Australia partners with Monash University Malaysia and UOW Malaysia on nutrition education, culinary innovation and industry engagement
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NewsFresh Forward celebrates exceptional growth of Bachata strawberry
Fresh Forward’s Bachata strawberry programme is expanding into new regions, with production ramping up significantly for the 2026/27 season to meet rising demand
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FeaturesFemale berry leaders share tips for success in ‘male-dominated’ industry
Senior female figures from Haygrove, Angus Soft Fruits and Driscoll’s are joining the International Women’s Day 2026 campaign to raise up other women
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NewsWashington apple exports to Asia rebound
Exports to Taiwan rise 19 per cent, Hong Kong is up 27 per cent, Indonesia increses by 17 per cent and India is up 14 per cent
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NewsProduce driving organic sales but demand is met by imports
Carrots, salad and bananas all contributed to growing organic sales at the multiple retailers, with sales up 4.2 per cent overall in the last year
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PromotionSpeakers announced for Fresh Produce India
Top local and international players to discuss rapid market evolution at India’s premier business event in Mumbai
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VideoThe Fresh Ideas Show: Are fruit and veg trendy at last?
Hear about the latest fresh produce business trends in the latest episode of Fruitnet’s video podcast, sponsored by Kanzi apples
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NewsPoland set to host 14th International Blueberry Conference
The 14th International Blueberry Conference will convene on 5-6 March in Ożarów Mazowiecki, Poland
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NewsCeres Fruit Growers wins BRCGS Site of Year award
Tru-Cape member Ceres Fruit Growers received the BRCGS Certificated Site of the Year 2026 award in London
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NewsBloom Fresh grape varieties reach commercial scale in India
Field day in Nashik highlights progress of breeder’s varieties, and the potential to further develop Indian table grape exports
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PromotionGlobal Victoria leads trade mission to Fresh Produce India
Australian state government agency invites horticulture producers to join inaugural trade mission to India’s premier fresh produce event
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AnalysisAubergines offer consumption hope
Efforts to arrest declining vegetable consumption have largely been futile, but the versatile aubergine offers a way to attract a younger audience
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NewsMelinda struts its stuff at Milan Fashion Week
Apple supplier’s Dolcevita variety takes centre stage in promotion modelled on style and chic of city’s alta moda festival
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PodcastsFruit delays, AI fears and why mascots should take to the streets
In the latest episode of the FPJ Podcast, Nina Pullman and Carl Collen digest the gossip and goings on at this year’s Fruit Logistica.