All Marketing articles – Page 2
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NewsChinese blueberries carve out new space in South-East Asia
Industry makes inroads into markets across the region, driven by advances in varieties, quality and marketing
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NewsBury shows way for healthier school meals
National food standards in the UK are facing an overhaul, and the Soil Association sees Bury as the best example of how councils can deliver healthier, fresher and more sustainable meals
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NewsBritish Tomato Fortnight puts focus on snacking
Wide-ranging industry campaign is putting the emphasis on healthy snacking for lunchboxes and World Cup get-togethers, with samples going out to digital influencers, chefs and key media figures
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FeaturesOrsero targets Gen Z with ‘Exotic Ladies’ campaign
Italian fresh produce brand F.lli Orsero attempts to raise profile among Gen Z consumers with new social media blitz
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NewsBerryWorld’s Charlotte Knowles wins at inaugural Women in Food and Drink Awards
Berry supplier’s marketing and communications director said it was a ‘surprise to be nominated and a shock to win’
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NewsAvocados Australia team up with Strongman champion Eddie Williams on ripeness campaign
Catchy song and video asks consumers if they’re ‘Bruisin’ While Choosin’
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PromotionAsiafruit South-East Asia edition out now
Deep dive into the South-East Asia market ahead of Asia Fruit Logistica’s SE Asia Meet Up, plus spotlights on New Zealand, brands and more
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NewsDel Monte partners with rising British tennis star
New ‘Fresh for the Win’ campaign in partnership with 18-year-old Mimi Xu connects healthy snacking with active lifestyles
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NewsAvocados Australia appoints Milton Bazley as CEO
Outgoing CEO John Tyas retires after 14 years with the organisation
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PodcastsFruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
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NewsTurkish cherry volumes set to recover
This season, Turkish cherry volumes are expected to bounce back in a big way after last year’s frost-bitten campaign
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CommentComment: The £74 banana is a good look for fresh produce
A new campaign designed to expose over-priced cosmetics offers plenty of hope for the fruit and veg business
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NewsMarketer of the Year Award 2026 finalists announced
Flavorite Group, Holly Jackson of Hort Innovation and Nutrano Produce Group to showcase their campaigns at Hort Connections
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NewsCPMA hosts largest ever Convention and Trade Show
Association’s annual event drew record crowd and highlighted country’s growing importance on global fresh produce stage
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PodcastsThe Fresh Ideas Show: When will people eat more fruit and veg?
Mike Knowles and Maura Maxwell are joined by Chris White as they discuss a major challenge facing the fresh produce business
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NewsPink Lady Alliance closes after 25 years of stewardship
The non-profit organisation brought together growers, marketers and licensees from major production regions worldwide
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NewsWaitrose and Worldwide Fruit celebrate two decades of Jazz apples
Partners underline commitment to British growers with special promotional campaign to mark variety’s 20 years in UK
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FeaturesGreosn: the fresh produce investment firm driving sustainability at speed
Fred Searle speaks to CEO Matt Jarrett about the fast-rising company’s 10‑year plan to “future‑proof British farming and build long‑term resilience”
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NewsSouth African grapefruit growers expand European push
South African growers are scaling their campaign across Europe, entering France and the Netherlands while expanding German operations
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NewsPink Lady collaborates with Dash Water to reach new shoppers
New apple-flavoured sparkling water will launch at Tesco in June, reflecting “wider opportunities” for premium produce to diversify through brand collaborations