All Marketing articles – Page 2
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NewsSunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
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NewsOne week to go until Asia Fruit Logistica
The global fresh produce community prepares to meet in Hong Kong for Asia’s leading industry trade show
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VideoAsiafruit Insights: Market opportunities in South-East Asia, Brent Walsh
Brent Walsh of Berries South Africa reflects on some promising signs for the berry business in South-East Asia
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VideoAsiafruit Insights: Market opportunities in South-East Asia, Marc Evrard
Marc Evrard, commercial director at Belgian Fruit Valley, highlights the openings in Asia’s fast-growing markets
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VideoAsiafruit Insights: Market opportunities in South-East Asia, Carlo Magni
Carlo Magni of Forward Insight shares his thoughts on South-East Asia’s consumer market potential
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NewsLa Martinesa Fruits to champion Ricafrut persimmon partnership at Fruit Attraction
Spanish grower and exporter La Martinesa Fruits will use this year’s Fruit Attraction in Madrid to highlight its strategic alliance with Ricafrut
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NewsFyffes' Trudi’s brand gains strong recognition in Norwegian market
Research highlights brand-building progress for Trudi’s banana label in Norway, with strong awareness and 8 per cent value growth at Coop Norway
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AdvertorialIt’s just the beginning for Sassy apples
Three years ago, Sassy was a promising new variety finding its feet in New Zealand orchards. Today, it’s commercially grown across four continents, stocked in more than ten markets, and turning heads well beyond the produce aisle. Source: Golden Bay Fruit Global volumes have roughly doubled year ...
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AdvertorialBeyond seeds: value chain service powering Asian fresh produce collaboration
Rijk Zwaan to share cutting-edge breeding achievements and value-chain insights at the Asiafruit Showcase stage at Asia Fruit Logistica
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NewsSun World unveils two new table grape brands
Company says Summer Blush and Flavorcrush will fill gaps in terms of both novelty and availability for consumers
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NewsAlbert Heijn’s Team Fruit sets new goals for young footballers
Retailer’s partnership with Dutch football association aims to make healthy half-time snacks part of every match
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NewsHeat hits shelf-life of Belgian tomatoes
Belgian tomato growers have faced shelf-life issues in recent weeks due to repeated heatwaves, making nearby markets like the UK especially attractive
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NewsNatural Delights enters strong 2026/27 Medjool date crop
Leading US Medjool date brand has been investing in the category and will employ an expanded marketing programme this season
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NewsVisy launches plastic-free automated labelling system
Proprietary overclose labelling system secures punnets with cardboard flaps and paper labels
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NewsDriscoll’s first chief communications officer Frances Dillard departs
Executive played pivotal role in transforming Driscoll’s from North American berry business into widely recognised global brand
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NewsUS blueberry industry votes to continue USHBC work
The US Highbush Blueberry Council has secured its future after producers and importers voted in favour of continuing the marketing body
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NewsBravo expands protection as Australian partners extend world-first origin verification programme
Fruit West Cooperative and Source Certain add additional five years to original partnership timeline
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NewsTru-Cape makes fruit more engaging through digital storytelling
From interactive games and children’s entertainment to apple and pear masterclasses, a new digital platform is building connections with consumers
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NewsAsia Fruit Logistica 2026 exhibitor preview: EMEA
Asia Fruit Logistica continues to be a meeting point for suppliers and service providers from Europe, the Middle East and Africa, to showcase their vast array of brands, products and services to businesses in Asia and beyond
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NewsRedPop steps up UK marketing with Supergirl partnership
Apple brand targets consumers with wide-reaching summer campaign to strengthen its convenience positioning