All Marketing articles – Page 2
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NewsTozer Seeds puts celery centre stage with new initiative
Company seeks to drive collaboration within the Spanish celery sector to promote consumption
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NewsFyffes wins sustainability excellence award
Global banana and fruit producer Fyffes has been recognised for its environmental sustainability efforts at the FPC Fresh Awards in London, winning the Ethical Sustainability Excellence 2025 award
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NewsVog launches Marlene processed range as it marks 80th anniversary
As market demand continues to evolve, Italian apple consortium has launched a new range of branded products including purées, juice and dried chips
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FeaturesExceptional quality cheers Belgian topfruit growers
After last season’s wet conditions, Belgium’s organic apple and pear producers welcomed this summer’s unusually sunny weather, which is partly responsible for the “incredible quality” of the new harvest
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NewsFruit Attraction claims record participation
Organisers of fresh produce trade show report significant growth in visitor and exhibitor numbers at this week’s three-day exhibition in Madrid
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NewsIBO Summit 2025 brings together global blueberry participants
The International Blueberry Organization Summit 2025 brought together 575 participants from 32 countries in South Africa, highlighting the region’s growing role as a key producer and exporter in the global blueberry market.
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NewsJingold partners with SpongeBob for kiwifruit campaign
Cartoon character will convey Jingold kiwifruit’s healthiness and vitality, with special promotions set to run until late January
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NewsRockit launches Mid-Autumn Festival campaign
Online and offline marketing, premium giftboxes and a new Gold Selection range on offer during one of China’s peak consumer demand periods
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NewsAbel & Cole highlights fresh on day of new HFSS rules
Industry welcomes opportunity to put fresh produce in the spotlight
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NewsComment: Why we need to talk about seasonality
Reawakening consumer understanding of seasonality could help boost British produce sales and incentivise growers to diversify into other crops that suit UK conditions, writes founder of procurement group Regency Purchasing, Alex Demetriou, as British Food Fortnight kicks off
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NewsFresh Del Monte partners with Disney’s Zootopia 2
Fresh Del Monte Produce is launching a comprehensive marketing campaign with Disney’s Zootopia 2, featuring over 500mn co-branded fruit stickers and tags across global stores to promote healthy eating habits
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PodcastsApples, pears and Amazon’s next move
In the latest episode of FPJ’s podcast, retail expert Karen Green joins Nina Pullman to digest news of Amazon Fresh’s closure in the UK. Plus: UK apple and pear season kicks off
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NewsInterfel relaunches Fraich’Force animation series for French children
French association announces return of its animation series, which features twelve new episodes encouraging fruit and vegetable consumption among six to ten year-olds
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NewsUnited Exports appoints former Nando’s executive
Group names marketing and strategy expert as global Chief Growth Officer, effective early 2026, to drive international expansion of its OZblu blueberry brand
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NewsWAO research hones in on strategy to grow UK avocado sales
Industry body also outlines plans to grow the category in Europe and Asia
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NewsFoundation for Fresh Produce launches Child Nutrition Education Network
The Foundation for Fresh Produce has launched the Child Nutrition Education Network, a new global initiative aimed at strengthening fruit and vegetable education efforts to address the 400mn children at risk of malnutrition worldwide.
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NewsNew Kissabel marketing campaign set for UK season launch
Worldwide Fruit is leading promotion of the up-and-coming apple brand
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NewsDole to launch Colada Royale pineapple in October
Premium pineapple variety is breeder’s ‘crowning glory’, and offers consumers new flavour experience as well as higher vitamin content
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NewsThe Summer Berry Company harvests premium Malaika raspberry variety
Fruit producer The Summer Berry Company has begun harvesting commercial volumes of Malaika, a premium raspberry variety with jumbo fruit size and exceptional shelf-life, marking the start of wider European availability
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NewsWorldwide Fruit wins Waitrose’s Farming for Nature Engagement award
Supplier has been recognised for investing in wide range of nature-friendly farming projects and pioneering work by several of its topfruit growers