All Marketing articles – Page 2
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NewsIfco launches Rewe documentary
Short film highlights how RPC specialist Ifco is helping to transform the fresh grocery supply chain for the retailer
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ArticleScott Bros and Pinnacle Fine Foods partner on Taiwan export venture
Tasmanian growers combine supply of Tiger Fuji to launch the variety in Taiwan ahead of Mid-Autumn Festival
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ArticleRockit set for Back to School period in Gulf
Kids’ return to school seen as key sales period for Rockit apples in the Middle East region, with a strong omni-channel campaign planned for the season
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ArticleTalking Heads: Jason Liu, Shanghai Shengguo
The Chinese importer’s international procurement director discusses his busy schedule and love of creative marketing
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ArticleItalian trade mourns death of Claudio Scalise
Leading marketing expert played an instrumental role in developing a strong international reputation for Italy’s fresh fruit and vegetables
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CommentComment: The rise and shine of IP protected fruits in China
China’s efforts to embrace protected varieties has had a transformative effect on the country’s fruit industry
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ArticleUmall Asian Supermarket acquires Delish Deliveries
The strategic acquisition aims to improve deliveries and expand product lines for Umall customers
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ArticleUS citrus giants promote high-Brix oranges in China
Sun Pacific and Sunkist say they see good potential in the market for oranges with guaranteed sweetness
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ArticleZespri on track to deliver strong returns
Sales momentum carries over from strong start to season, putting kiwifruit marketer on course to deliver increased per-hectare returns across all categories
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ArticleWorld Avocado Organisation launches consumer campaign in India
WAO will continue to promote avocados’ nutritional and health benefits following successful campaign in 2023
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ArticleKenyan avocados braced for competition in East Asia
Rising demand for Kenyan avocados in Europe has lifted the fruit sector above coffee in terms of export revenue, but competition remains strong in Asia
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ArticleBarolli Orchards launches Australian-grown Red Moon apples
Inaugural commercial crop of red-fleshed apples receives a positive response
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AdvertorialShanghai Junli and North Bay Produce join forces for the Peruvian blueberry season
The two parties look to increase their supply to the China market this season
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FeaturesNorth Carolina Sweetpotato Commission eyes UK market growth
Michelle Grainger of the North Carolina Sweetpotato Commission tells Fred Searle about the organisation’s latest efforts to boost sales in Britain
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ArticleDemand remains high for Poland’s apples
While volumes in the orchards are lower, both domestic and overseas sales are strong, according to Jan Nowakowski of Genesis Fresh
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ArticleMeet the thought leaders at Asiafruit Knowledge Centre
High-profile speakers to share expert insights at Asia Fruit Logistica’s new all-in-one content hub
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ArticleImproved weather conditions mark positive shift for New Zealand avocados
With export volumes recovering following years of weather-affected crops, New Zealand avocado industry looks to diversify its markets and market country-of-origin as differentiator
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ArticleMorrisons named official partner of Love British Food
Three-year deal sees supermarket prominently promoting British Food Fortnight
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ArticlePink Lady bucks downward trend in Europe
Pink Lady Europe hopes its positive performance for 2023/24 can be sustained, but warns of “contrasting dynamics” of pressure on prices and rising expectations on sustainability
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ArticleCosmic Crisp campaign takes to the skies
Branded hot-air ballons, competitions and sunset tastings on rooftops and terraces feature in new campaign