All Marketing articles – Page 2
-
NewsAustralian Bananas launches educational video at Sydney Royal Easter Show
Show activation aims to connect children to the origin of their food in order foster life long healthy habits
-
NewsCosta trials laser etching on avocados in Easter promotion
Lovacados avocados will be with etched Easter characters in select Victorian stores
-
NewsDuroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
-
NewsCounter-seasonal supply brings Sweet C closer to year-round shelf presence
Innovative marketing has been a hallmark of the South African mandarin brand, which is now supported by counter-seasonal supply
-
NewsFresh Express kicks off Express Yourself campaign
US salad brand invites consumers to unleash creativity in the kitchen
-
NewsDole France hits the road with cycling sponsorship
The fresh produce group is joining forces with AVCA ahead of the cycling season
-
NewsMontague Farms ready for high quality Ambrosia crop
Around 1,300 tonnes of Ambrosia apples set for Australian shelves in 2025
-
NewsFreskon 2025 opens its doors
With 275 exhibitors from 22 countries, organisers TIF-Helexpo says this year’s Freskon represents a “prime opportunity” to highlight fresh produce and strengthen commercial collaborations
-
NewsBelOrta launches Belgian Aromia cherry vine tomato
The Belgian cooperative’s launch of homegrown Aromia cherry tomatoes is part of its strategy to expand its premium segment and respond to growing demand for superior taste and localness
-
NewsBollo debuts new corporate video
Video sets out the company’s roadmap for a more efficient, sustainable model aligned to the needs of today’s consumers
-
NewsAFM puts guacamole centre stage for Cinco de Mayo
New campaign invites consumers to make avocados the star of their celebration
-
NewsZespri Europe anticipates another year of growth
Growth of 3.9 per cent is forecast across all varieties, with a focus on selling more fruit earlier in the season
-
NewsCandine closes a strong season in Asia
Ariane-Fuji cross is gaining momentum, particularly in Vietnam, on the back of marketing efforts from Blue Whale as the variety reaches 200 containers in the region
-
NewsBig names in business gather at Fresh Produce Vietnam
Leading executives from Fresh Del Monte, Vinafruit, Joy Wing Mau Asia, Goodfarmer and Blue Whale to meet in Ho Chi Minh City for Fruitnet’s new event on the booming Vietnam market
-
NewsMission Produce announces new mango value pack
Four-count honey mango clamshell offers convenience and value to mango shoppers
-
NewsDynamism on display at Fresh Produce India
India’s premier business event explores the rapid rise of quick commerce, shifting consumer preferences and growth in demand for premium imported offerings
-
NewsMOYA deadline extended
Nominations for the 2025 Seeka Marketer of the Year Award will now close on Monday 21 April
-
NewsAnecoop joins new Producto Cooperativo quality seal
Its produce will now bear the Producto Cooperativo mark, allowing consumers to recognise products grown or made by cooperatives
-
NewsNew European berry marketing campaign begins
Three-year project will promote the benefits of soft fruit to young adults in Belgium, Germany and the Netherlands
-
NewsFresh Produce India Awards: winners announced
KPN Farm Fresh, World Avocado Organisation and Sahyadri Farms scoop the inaugural Fresh Produce India Awards