All Marketing articles – Page 2
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NewsRockit launches new small family pack
The new pack offering follows the successful launch of the Large Family Pack last year
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NewsBlue Skies marketing director steps down
Mark Crawford has overseen strong growth at the tropical fruit supplier, and leaves the business for new role
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NewsNew Zealand brings freshness to Bangkok with fruit truck campaign
Trucks deliver New Zealand apples, avocados and kiwifruit directly to Thai customers in NZTE promotion
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NewsAsia Fruit Logistica edition of Asiafruit out now
Bumper 30th anniversary issue includes exclusive industry panel breaking down Asia’s fresh produce market over the past three decades plus full preview of Asia Fruit Logistica and Asiafruit Knowledge Centre
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NewsAsia Fruit Logistica exhibitor preview: Australasia
Growers, exporters and marketers from Australia and New Zealand return to Asia Fruit Logistica to highlight new product lines, company restructuring and evolving marketing strategies
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NewsT&G Global returns to profitability
New Zealand company’s half year results reveal significantly improved performance
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PodcastsFruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
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AdvertorialNew Zealand set for strong showing at Asia Fruit Logistca
New Zealand will be a leading presence at Asia Fruit Logistica 2025 with companies from Aotearoa represented at New Zealand pavilion and across individual booths
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NewsSyngenta to launch new Romaine lettuce campaign in Salinas
Syngenta Vegetable Seeds will officially launch its new Romaine lettuce campaign at an upcoming field day event in California, showcasing varieties developed to deliver reliability and performance across diverse growing conditions.
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PodcastsThe Fresh Ideas Show: Summer sales, blueberries or bust, and magic magnets
Hear from fresh produce business experts including Tesco, Oddbox, Elenovations and Alegra in the latest episode of Fruitnet’s video podcast
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NewsNew Zealand avocado industry unites under FernMark
First industry-wide certification secured by New Zealand’s avocado sector
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VideoPerceptions of freshness ‘key to future success’ at Ocado
Trading manager Martha Springham discusses challenges and advantages of online retail in Festival of Fresh interview about Ocado’s fresh produce strategy
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NewsRoc Partners and T&G Global collaborate on premium New Zealand apple project
Partnership will see Joli and Envy apples planted in 40ha of redeveloped orchards in Hawke’s Bay
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NewsNew climate-resilient apricots launched by Worldwide Fruit and Cot International
Four new varieties grown in the UK have been brought to market, with development focused on resilience to extreme weather and frosty winters
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NewsEU approves digestive health claim for green kiwifruit
Green kiwifruit can now be marketed in the EU with claims about its positive impact on digestive health, following a landmark decision by the European Commission
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NewsFresh produce industry pays tribute to Ger van Burik
Members of the fresh produce business have mourned the recent death of former Holland Fresh Group representative Ger van Burik, who died on 24 July after more than 14 years coordinating the Netherlands’ presence at major international trade exhibitions
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NewsAlbert Bartlett and Andy Murray announce long-term partnership
Tennis legend will urge Brits to “bring out their best side”, starting with brand campaign showcasing ease of use and quality of Albert Bartlett potatoes
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NewsBumper crop for British blueberries
Blueberry growers are expecting a 25 increase in sales after strong consumer awareness and a bumper crop, as investment in automation and varietal development drives industry forward
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NewsUSHBC launches ‘Blueberries Go Big’ marketing campaign
The US Highbush Blueberry Council has unveiled a new marketing initiative that aims to forge stronger emotional connections with consumers while highlighting the fruit’s significant benefits in every bite
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AnalysisCosmic Crisp shoots for the stars in Australia
Red Rich Fruits CEO Matthew Palise expects Cosmic Crisp to maintain momentum in its second season after demand for the latest addition to Australia’s apple category outstripped supply