All Marketing articles – Page 2
-
NewsPink Lady aims to take bigger bite of European market
Brand’s new marketing message focuses on enjoyment and experience, as it plans major new marketing campaign across Europe
-
NewsCosta Rican pineapples take centre stage in new European campaign
Activities include in-store tastings in supermarkets across Spain, Germany, and the UK
-
NewsSyngenta clarifies ToBRFV resistance definitions
Syngenta has moved to clarify how high resistance and intermediate resistance levels are scientifically defined in the ongoing battle against Tomato Brown Rugose Fruit Virus, highlighting the lack of standardised legal criteria across the industry
-
AnalysisIs the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
-
NewsEl Corte Inglés showcases Valencian Citrus PGI in new campaign
Valencia stores feature live cooking demonstration of paella made with PGI orange juice by local chef Raúl Magraner
-
NewsUniversity of Minnesota launches grower-focused fruit licensing model
The University of Minnesota has launched Superior Fruit Innovations, a new licensing model designed to bring premium apple and grape varieties to direct-market growers of all sizes for the first time
-
FeaturesThe creative lab with designs on tastier tomato treats
Tomatelier wants consumers to enjoy tomatoes more, by seeing them less as functional and more as fashionable, with style, emotion, and meaning
-
NewsApple marketer picks out ‘perfect pairs’
Italian marketer Vip is taking a range of varieties on tour across Italy and encouraging consumers to combine them with classic regional foods
-
NewsTwo iconic New Zealand apple varieties mark 40 years
Scifresh and Scilate, marketed as Jazz and Envy, were first developed by scientists at the Bioeconomy Science Institute in 1985
-
NewsBananas “confirmed as Europe’s favourite fruit” in Fyffes survey
New European-wide consumer research by Fyffes confirms bananas maintain their position as the continent’s most popular fruit, with 89 per cent of consumers having eaten them in the past four weeks
-
NewsNanna Tate rolls out Christmas potato packaging
Potato brand gives range a new look to inspire shoppers in lead-up to festive period
-
NewsFlash Gala turns heads in China market
Leading South African exporters say the branded apple has changed the way retailers look at apples
-
NewsYuksel Seeds showcases ToBRFV-resistant tomatoes at Fruitnet Tomato Congress
International seed company Yuksel Seeds participated for the third consecutive year in the Fruitnet Tomato Congress, showcasing its extensive portfolio of ToBRFV-resistant tomato varieties at the Málaga event
-
News+Broccoli unveils new campaign to promote broccoli consumption
In addition to Spain, the campaign will make its debut in Germany this year
-
NewsSouth Africa leads fresh produce branding transformation
ClemenGold International and Flash Gala are emerging as compelling case studies in how strategic branding can transform fresh produce marketing, moving beyond traditional commodity sales to build premium brand recognition in global markets
-
NewsWA Farm Direct highlights Bravo apple’s heart health benefits
New research shows the burgundy apple has one of the highest levels of flavonoids in Australia
-
NewsWest Australia’s Southern Forests’ cherry region celebrates harvest with annual festival
Ideal pre-season conditions have growers anticipating positive season following challenges last year
-
NewsFuture of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
-
NewsSouth African stonefruit sector optimistic for strong season
South African producers are optimistic for a strong stonefruit season on the back of increased production, favourable weather and improvements to address long-running logistical issues
-
NewsElifab Solutions secures global partnership with berry brand Fruitist
Sorting and grading machinery specialist Elifab Solutions has secured a global partnership with California-based berry brand Fruitist to deploy advanced blueberry sorting and packing technology across multiple countries