All Marketing articles – Page 2
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VideoHealthy, sustainable… and losing consumers? Apples and pears fight for attention
World Apple & Pear Association secretary general Philippe Binard considers the challenge ahead for the topfruit business
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NewsStellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
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NewsUlisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
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NewsLidl supplies fruit and veg to European handball tournament
Retailer continues recent marketing focus on fresh food and healthy eating with another major sports tie-in
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NewsBerry hard to spot: New puzzle aims to boost winter mood
Four berries are hidden in a new ’Where’s Wally’-style breakfast brainteaser put together by British Berry Growers to help boost dopamine levels and encourage berry consumption at breakfast
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NewsUS Dietary Guidelines reinforce fruits and vegetables as essential
The Foundation for Fresh Produce says updated US Dietary Guidelines for Americans present meaningful opportunities for the fresh produce industry
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NewsAustralian Bananas launches Banana Swim Pass with Ariarne Titmus
Around 70 pools across Australia will offer free entry for the price of a banana
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NewsWiggles retail activations begin healthy eating party across Australia
Wiggles-branded fresh produce will feature in Harris Farm Markets and Aldi
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NewsSVM Variety Management secures China court win over PremA280 apple patent infringement
Court orders defendants to pay over Rmnb5mn, with SSR molecular marker testing used to prove infringement
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NewsDrinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
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NewsWashington fruit industry mourns death of BJ Thurlby
Washington State Fruit Commission president passes at the age of 60
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NewsShinsegae Department Store unveils Thai mango gift set for Lunar New Year
Mangoes carefully sourced from Thailand’s Chachoengsao province
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NewsSunkist launches Year of the Horse packaging for Lunar New Year
The global fresh citrus supplier’s annual Lunar New Year initiative features custom-illustrated packaging and flexible merchandising solutions
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NewsZespri brand drive helps boost UK kiwi sales
Supplier outlines success of marketing plan in 2025 as category continues to grow
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NewsRijk Zwaan showcases innovative varieties at Fruit Logistica
The Dutch breeding company will showcase its Nasonovia Defense lettuce, Blue Leaf cucumbers and health-focused varieties in Berlin
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NewsChina expands kumquat exports to Middle East
Industry insiders expect exports to grow more than five-fold on 2023 volumes
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NewsMexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers
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NewsIFPA welcomes new US Dietary Guidelines focus on produce
The 2025-2030 Dietary Guidelines for Americans reaffirm fruits and vegetables as the foundation of healthy eating patterns
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NewsWilson’s Country toasts brand success with potatoes in vogue
Northern Irish supplier says budget pressure is pushing more people to eat at home
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NewsFinalists revealed for Fruit Logistica Innovation Awards 2026
Nominees for Fruit Logistica Innovation Awards 2026 have been announced, with five nominees each in Fresh Produce and Technology categories