All Marketing articles – Page 6
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NewsOndine flat nectarine production set to double in Italy
Four Italian suppliers are doubling production of Ondine flat nectarines this season, with fruit from Calabria, Emilia-Romagna, Piedmont and Veneto backed by a new ‘Snack the Summer’ marketing campaign launching in Milan.
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NewsBerry industry’s new campaign exposes junk food loophole
New campaign by British Berry Growers promotes berries in out-of-home spaces typically used by fast food, and calls on government to extend TV ban
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NewsFresh Del Monte rebrands as Del Monte Corporation
Shareholders approve corporate name change as company takes next step following acquisition of Del Monte Foods assets
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NewsEU produce consumption rises but still below WHO target
Average daily consumption up slightly in 2024 but only five member states meet WHO guidelines, according to latest Freshfel Consumption Monitor
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FeaturesAbel to succeed: Hannah Shipton marks 10 years
As she reaches 10 years in the role, the MD of Abel & Cole tells Nina Pullman how she plans to grow the business, and what gets her customers talking
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News2026 Horticulture Awards for Excellence recognise the industry’s finest
A dozen awards presented at the culmination of Hort Connections, recognising achievement right across the fresh produce industry
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NewsOddbox releases third ‘wonky’ gin with Penrhos Spirits
Veg box scheme’s third tie-up with farm-made craft gin brand uses out of spec apples and imperfect fennel and lemon to capitalise on summer spritz trend
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NewsSyngenta returns with Future of Veg field days
Syngenta Vegetable Seeds will host simultaneous field days in Woodland, California and Plainfield, Wisconsin on 11-13 August
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NewsValencian Citrus PGI highlights importance of origin
José Enrique Sanz, director of the PGI’s regulatory council, said research shows consumers prioritise origin and quality
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NewsFlavorite Group wins MOYA 2026 for Maddie’s Month campaign
Australasia’s premier fresh produce marketing award presented to purpose-led campaign which raised money for charity and drove sales
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NewsFyffes launches summer pineapple campaign
Brighten up Your BBQ campaign will feature in-store displays, social media activities and an online competition to win a BBQ grill
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NewsDel Monte Foods partners with Pittsburgh Pirates baseball team
The fresh produce company will have prominent signage at PNC Park and sponsor the Pirates grounds crew
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NewsIndian blueberry business gains momentum
The country shows encouraging signs as growers increasingly focus on genetics, quality and commercial viability, says GPG’s Jamie Petchell
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NewsCMI Orchards unveils Nature’s Candy rebrand for cherry season
Despite forecast decline in Northwest production, supplier aims to capitalise on interest in premium varieties and wave of summer patriotism
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NewsNMB launches Fifa World Cup promotion
Executive director Ramón Ojeda said the tournament represents a historic opportunity to boost consumption in the US
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NewsAsda partners with Ocado to strengthen online offer
Retailer plans to improve online shopping, mobile app and home delivery services by using Ocado’s technology and online expertise
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NewsSoviet-era cafe shot wins World Food Photo Awards
World Food Photography Award winners highlight power of food stories and the essential role of food in communities across the world
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NewsDriscoll’s CEO speaks at WSJ Global Food Forum
Soren Bjorn explains how the world’s largest berry company can cope with tariffs, immigration reform, changing consumer behavior, and supply chain uncertainty
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NewsGreenvale’s premium potato brand listed at Sainsbury’s
Golden Kings is now available at Sainsbury’s after years of consistent growth and successfully appealing to younger shoppers
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NewsRockit and Freco sign five-year partnership in Hong Kong
Exclusive distribution agreement aims to more than double sales volumes in Rockit’s second-largest market over the next five years