All Marketing articles – Page 6
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NewsRedpop apple expands presence in Asia with launch into new market
Move follows targets announced in 2025 to double production by 2028
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PromotionFinal days to register for Fresh Produce India
Join industry leaders from all parts of the value chain at India’s premier fresh produce event in Mumbai on 16-17 April
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NewsUrban Crop Solutions selected for prestigious agri-food ranking
The indoor farming technology specialist has been recognised in Forward Fooding’s global benchmark ranking
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NewsCMI Orchards’ anniversary update to American Dream offering
Fresh packaging and display material to commemorate 250 years since the Declaration of Independence was adopted
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NewsHort Connections announces new additions to 2026 lineup of speakers and demonstrations
Four day event will introduce a refreshed event format including tours of local farming and processing operations, a programme of speaker sessions and activations, an evening Gala Dinner and Horticulture Awards for Excellence
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FeaturesFlorida citrus industry likely to export less in future, admits FCC chairman
Packers remain concerned about future of USDA’s market access programme, as state contends with huge challenges at home and abroad
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NewsEast-West Seed wins social impact and innovation awards
East-West Seed has received recognition in India and the Philippines for its continued efforts to strengthen seed systems and deliver practical value to farmers through innovation and partnership.
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NewsYuksel Seeds launches tomato showcase
Visitors will see 21 tomato varieties ranging from snack types to heirloom specialists, including 16 varieties with ToBRFV resistance
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PodcastsOut now: Episode one of The Produce Plus Podcast with Zespri CEO Jason Te Brake
Rising input costs, New Zealand exports kick off and an exclusive interview with Zespri CEO Jason Te Brake on the marketer’s new strategy
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FeaturesConsistency key to building India’s avocado market
Westfalia has been impressed by how quickly the Indian market has shifted to pre-ripened avocados. Now, the company is doubling down on delivering a consistent eating experience to consumers
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NewsMastronardi promotes snack-sized tomatoes and cucumbers at CPMA
Leading North American grower-supplier will debut new lines of micro-grape tomatoes and mini snack cucumbers in Toronto
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NewsSunkist introduces fresh digital series
Peel Talk digital initiative aims to position citrus as both a wellness food and a catalyst for everyday connections
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NewsHome-bred varieties lead Korea’s export push
New grapes, strawberries and pears are headlining export development efforts
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NewsT&G Global explores break-up options amid sale process
Divisions of T&G Fresh could be sold off to different buyers as part of one option under consideration
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NewsHazera promotes seedless watermelon approach
Breeding specialist emphasises how seedless varieties are reshaping the category through consistency, convenience and reliable quality
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NewsDulcis chimes with retailers during ‘exceptional’ season
Green kiwifruit brand appears to be gaining traction with major retailers across Europe and beyond, as it targets even bigger crop next season
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NewsHortgro launches South African plum promotion in US
April sweepstake offers participants a chance to win a gift card while showcasing the country’s plum quality and growing characteristics
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CommentComment: A cautious start for Thailand’s 2026 fruit trade
As Thailand’s fruit trade adjusts to shifting dynamics, Flora Capital’s Ritu Ahluwalia provides analysis on where the market is heading as it enters the second quarter of the year
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FeaturesMarlene campaign gets creative to connect with consumers
Apple brand launches series of spring promotions as it celebrates the results of its recent cultural competition
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FeaturesKeep ‘em peeled: a round-up of April Fools’ day produce pranks
Dole, Eosta, Florette, Del Monte and a whole bunch of Dutch companies put some serious effort into this year’s silliness