All Marketing articles – Page 6
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NewsAustralian fresh produce industry’s Wiggles campaign builds momentum ahead of tour debut
The Wiggles will promote fruit and vegetable consumption on upcoming arena tour with support of leading brands
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NewsGiumarra launches SugarWild blackberry brand at Global Produce & Floral Show
The Giumarra Companies will launch SugarWild, a new premium blackberry brand featuring jumbo sizes, at the Global Produce & Floral Show in Anaheim
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NewsKanzi apple unveils new brand identity and Power To Go! campaign
EFC’s licenced variety aims to boost visibility and engagement across global markets with bold new packaging design as European apple season gets into full swing
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FeaturesAsiafruit Knowledge Centre: Asia’s berry boom shows no signs of slowing
Rapid growth in Chinese consumption, Asia’s in-market production and a move beyond blueberries were some of the key themes from Asiafruit Congress berry panel
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NewsIFPA 2025 Executive Leadership Summit Asia highlights key opportunities in the dynamic market
Programme shared insights on marketing, economic growth, consumer behaviour, and trade dynamics across Asia
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NewsFruitMasters launches new Morgana apple season with ALS charity support
Dutch apple specialist celebrates new harvest with charity donation and nationwide marketing campaign highlighting local origins across Superunie retail network
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NewsNew event aims to supercharge Scotland’s organic sector
A new event aims to bring Scottish organic farmers and growers together to capitalise on continued market growth and favourable policy support by the Scottish government
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NewsWestfalia unveils avocado ’orchard of the future’
The ‘genetic library’ hosts over 140 avocado varieties from around the world as researchers breed the varieties of the future, including novel shapes, jumbo sizes and different flavours
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NewsFresh Del Monte teams up with Florida Panthers for 2025/26 NHL season
Campaign includes interactive in-arena experiences, community events, digital content and youth hockey initiatives
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FeaturesNorth Macedonian cabbage finds seasonal niche
North Macedonia has seen its share of the European cabbage market increase through early harvests and competitive production
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NewsBanana Gym Pass campaign returns for National Banana day
Australian Bananas partners with gyms across the country to provide a free workout for purchasing a banana
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NewsAsiafruit Knowledge Centre: Sky’s the limit in tropicals
Category experts stressed the importance of branding and varietal development as new opportunities emerge in the fast-growing tropical fruit sector
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NewsOppy integrates Dole Diversified North America sales operations
Fresh produce group Oppy has strategically integrated Dole Diversified North America sales operations into its business, effective from 1 October, in a move designed to expand capabilities and accelerate growth across North America
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NewsFreshfel backs EAT-Lancet call for fruit and vegetable policy shift
Freshfel Europe has welcomed the latest EAT-Lancet report on sustainable food systems, saying it aligns with the association’s calls for a drastic shift in EU policies to position fruit and vegetables as key partners in addressing rising societal challenges
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NewsMigo targets European expansion with ‘exceptional’ pear harvest quality
Variety owner EFC plans to expand its marketing campaign across Europe this autumn, underlining the product’s convenience and flavour
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NewsTozer Seeds puts celery centre stage with new initiative
Company seeks to drive collaboration within the Spanish celery sector to promote consumption
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NewsFyffes wins sustainability excellence award
Global banana and fruit producer Fyffes has been recognised for its environmental sustainability efforts at the FPC Fresh Awards in London, winning the Ethical Sustainability Excellence 2025 award
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NewsVog launches Marlene processed range as it marks 80th anniversary
As market demand continues to evolve, Italian apple consortium has launched a new range of branded products including purées, juice and dried chips
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FeaturesExceptional quality cheers Belgian topfruit growers
After last season’s wet conditions, Belgium’s organic apple and pear producers welcomed this summer’s unusually sunny weather, which is partly responsible for the “incredible quality” of the new harvest
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NewsFruit Attraction claims record participation
Organisers of fresh produce trade show report significant growth in visitor and exhibitor numbers at this week’s three-day exhibition in Madrid