All Marketing articles – Page 6
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NewsVog fields summer squad as World Cup Final approaches
Inspired by the football tournament, the South Tyrol-based group reaffirms its commitment to category segmentation in apples
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NewsTesco to sell Cotton Candy-branded grapes year round
Retailer secures world first as it partners exclusively with Bloom Fresh to launch grape brand in UK
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NewsNew Zealand leverages livestreaming for impact in Vietnam
Promotional campaign run by NZTE heads online with digital showcase
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NewsSouth African citrus industry prepares for less flexibility in UK exports
The citrus industry in South Africa is preparing for reduced market access and more checks on exports to the UK under planned realigment with EU and new SPS agreement
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NewsComment: Fresh produce sector must get juicier with its marketing claims
Harvey Choat, MD of comms agency Nexus, makes the case for a cross-industry campaign on the health benefits of fruit and veg, new legislation on health claims, and bolder marketing ideas to challenge the FMCG giants
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NewsNew scheme to help growers prove green credentials of coir
A new scheme from coir producer Botanicoir is designed to improve transparency in the substrate supply chain and help growers with sustainability reporting for retailer or certification schemes
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NewsCalifornia avocado harvest on track at 330mn pounds
The California Avocado Commission says strong retail partnerships, marketing programmes and a new grower-led campaign are driving demand
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NewsUK-Switzerland FTA to benefit British veg exporters
Broad bean, pea and carrot exports among set to gain from a wide range of new tariff-free access to highly-protected Swiss market
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NewsThe FPJ Big 50 Products: How fresh produce must adapt to a new normal
Waves of overlapping geopolitical conflict and climate extremes are creating tough conditions for fresh produce sales, but it’s clear innovation still pays off, writes Nina Pullman
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NewsChange at the top in FPJ Big 50 Products 2026
For the first time since the publication’s inception, the UK’s best-selling fruit or vegetable has changed
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NewsM&S launch beans and pulses campaign with Bowel Cancer UK
Retailer launches beans and pulses consumer campaign to help customers eat more fibre alongside £50,000 donation to Bowel Cancer UK
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PodcastsKiwi brand Zespri’s ‘big moment’ in the US and Canada
Chris Wilson tells The Fresh Ideas Show how the kiwifruit giant intends to drive major growth across North America for SunGold and Ruby Red
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NewsVeg Power 2026 results show power of repetition
Children who participated more than once in the flagship ‘Eat them to defeat them’ campaign ate more veg, new figures have shown
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NewsBanana Link remains determined after three decades
Despite a bunch of successes, the UK-based NGO still faces some familiar challenges as it strives for supply chain sustainability
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NewsLidl launches summer ‘scavenger’ hunt for fresh produce
A new scheme in select Lidl stores near deprived areas will see kids’ trolleys feature clues to fruit and veg as part of new game to drive engagement and education
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NewsM&S to open its biggest ever standalone food store
New Foodhall in Surrey is part of strategy to double size of M&S Food business by creating larger stores that better cater to weekly family shoppers
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NewsFirst new-season Alpine Fresh blueberries to China sell out in one hour
Container opening at Jiaxing’s Haiguangxing Market marks launch of Peruvian blueberry season
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NewsSyngenta campaign amplifies women farmers’ voices for YWF 2026
Syngenta Vegetable Seeds is calling on women and allies across agrifood to submit their stories for the UN’s International Year of the Woman Farmer 2026
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NewsBelgian topfruit battles shipping uncertainty
Apple and pear producers in Belgium are keeping an eye on the weather forecast as much of Europe bakes in its second heatwave of the year, but the reliability of the shipping lines remains the chief concern for exporters
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NewsMichigan wraps up “strong” asparagus season
MAAB reflects on marketing campaign combining retail promotions, influencer partnerships and digital content designed to drive consumer demand