All Marketing articles – Page 6
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NewsEuropean demand for Egyptian strawberries stays strong
Adverse weather conditions in Morocco and Spain have disrupted berry supplies to Europe this winter, with buyers turning instead to Egypt
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CommentComment: The unexpected impact of ‘Dujjonku’ on Korea’s pistachio supply
Hyojun Kim details the latest food craze taking hold in Korea and what it means for the future of fresh produce consumption and marketing
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NewsNZ Avocado adds guacamole to Auckland Latin Fiesta
Free tastings and a guacamole cook off spotlight in-season New Zealand avocados
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NewsNorth Bay Produce unveils farmer-focused rebrand
The Michigan-based company will unveil its farmer-focused rebrand at Fruit Logistica, featuring innovative augmented reality labels
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FeaturesDubai bolsters standing as regional hub
With the creation of the Foodstuffs, Fruit and Vegetable Market, set to be twice the size of the current market, Dubai is reinforcing its position as a world-class hub for fresh produce, according to Redha Mansouri, CEO of Fresh Fruits Company, and Hesam Rahi, CEO of Farzana Trading
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NewsFruit Logistica 2026: New Product Showcases celebrates its premiere
Fruit Logistica launches new innovation format: Eleven new products from the fresh produce, machinery and technology, and logistics segments
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NewsClean energy citrus becomes a reality in Jeju
Fruit grown with renewable energy enters the Korean market
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NewsRijk Zwaan's R&D investment reaps the rewards
Innovative cucumbers, lettuce, tomatoes, peppers and more will be championed by Rijk Zwaan in Berlin, as the group continues to prioritise R&D investment
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NewsBollo and ClemenGold International join forces
Companies have announced a strategic alliance designed to deliver a seamless 12-month supply of premium mandarins to European retailers
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FeaturesMoldovan stonefruit navigates frost for premium opportunities
Last April’s frosts may have slashed yields, but Moldova’s stonefruit exporters are capitalising on premium pricing and high EU demand
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NewsItalian supplier urges consumers to make Snappy decision
Convenience, health, sustainability and flavour are key ingredients in new line of snack grapes out of Puglia
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NewsAvocados From Mexico again opts for AI for Super Bowl
This year it has launched the Prediction Pit, an interactive tool offers real-time football predictions and custom guacamole recipes
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NewsTrend report showcases cultural significance of fresh produce
United Fresh report says fruit and vegetables can meet consumers’ desire for creativity, affordability and emotional connection
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CommentLunar New Year is Vietnam’s premium gifting goldmine
Cimigo’s Richard Burrage shares how fresh fruit is increasingly seen as a practical and respectful gift for Tet
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NewsDriscoll’s secures new partnership agreement with LuLu Retail
MoU signed last week opens door to closer collaboration on marketing branded berries to consumers
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NewsThe Greenery champions Inspire strawberry variety
Dutch cooperative brings award-winning variety to market, combining premium taste with commercial performance and grower reliability
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NewsMorrisons-Disney partnership encourages kids to snack healthily
Tie-up aims to increase children’s engagement with fruit and will run throughout 2026
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NewsIGD launches new weight loss jab insight series
New series will use diary tracking of GLP-1 users plus expert insight to help food businesses navigate impact of weight loss medication as users overtake numbers of those on vegan diet
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NewsKatherine Ryan joins Pink Lady campaign to Find Your Fizz
Comedian has helped launch a Pink Lady social media challenge to bring a pop of pink, pause for a moment or create a fizz of kindness
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NewsTru-Cape cultivates new connection with Harvard Business School
Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets