All Marketing articles – Page 6
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NewsFewer than half of UK consumers trust food labels
Half of shoppers say organic label would make them trust a product more, as organic sales continue to climb
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NewsAsia Fruit Awards 2026 winners announced
Zespri, Freco International, Tops/Central Food Retail and Goodfarmer receive the 2026 Asia Fruit Awards
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NewsHealth and digitalisation trends drive Asia’s evolving consumer landscape
New data reveals key opportunities for fresh produce marketers targeting consumers across Indonesia, China, Thailand and Vietnam
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NewsDel Monte Corporation and Riverking Group announce fresh-cut joint venture in China
New joint venture combines Del Monte’s brand strength and fresh-cut expertise with Riverking’s local sourcing and distribution network to serve China’s fast-growing fresh-cut fruit market
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NewsKoru mascot captures attention in Asia
New Zealand apple brand’s mascot takes off on social media
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NewsEU apple campaign wraps up first year in Brazil
The ‘Have an apple day!’ initiative, co-funded by the EU, aims to build Brazilian awareness of apple quality standards, food safety and traceability
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NewsGood Natured Berries shortlisted for two industry awards
Angus Soft Fruits brand’s milestone year recognised at FPC Fresh Awards and Scotland Food & Drink Excellence Awards 2026
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NewsSouth Tyrol apple harvest begins one week early
High temperatures have triggered an early start to the campaign, but Vog says growers remain confident fruit quality will be high
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NewsFruit Logistica expands into India with Biofach connection
Fruit Logistica Connect India will debut at Jio World Convention Centre in Mumbai, located alongside Biofach India
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NewsLidl Netherlands encourages kids to grow their own
Dutch retailer’s ‘Lidl Mini Farms’ campaign offers six collectable growing kits featuring varieties such as cress, kale, and pak choi
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NewsTrops launches new mango campaign as season starts
Spanish supplier prepares to promote revamped marketing identity for what it calls the ‘most mango-like mango’
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AdvertorialAustralian Avocados at the Asiafruit Showcase: quality, culinary innovation and market growth
Flora Zhang of Avocados Australia will be presenting at the Asiafruit Showcase at Asia Fruit Logistica on Wednesday 2 September
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NewsProduce Plus Spring out now
Exclusive interview with MOYA 2026 winner Flavorite Group and a full wrap-up of Hort Connections
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PodcastsPurpose-led marketing with MOYA winner Flavorite
In the latest episode of the Produce Plus Podcast Liam O’Callaghan speaks with Flavorite marketing and communications manager, Tom Millis on the company’s MOYA-winning Maddie’s Month campaign
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NewsFrench consumers urged to ‘Extend the Summer’
Following heatwaves and severe drought, and faced with ‘sluggish’ market, Interfel launches media campaign to spur consumption
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NewsPicota cherry campaign delivers highest volumes in three years
Agrupación de Cooperativas del Valle del Jerte reports a successful Picota season despite climate uncertainty and competition
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NewsMorrisons launches Winnie the Pooh themed fruit range
Retailer’s tie-in with Disney hoped to encourage children to eat fruit as they return to school
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NewsSunkist and Vidafresh unite to boost UK citrus presence
The strategic alliance will relaunch premium Sunkist-branded citrus across the UK market, laying the groundwork for broader European distribution
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NewsOne week to go until Asia Fruit Logistica
The global fresh produce community prepares to meet in Hong Kong for Asia’s leading industry trade show
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VideoAsiafruit Insights: Market opportunities in South-East Asia, Brent Walsh
Brent Walsh of Berries South Africa reflects on some promising signs for the berry business in South-East Asia