All Marketing articles – Page 8
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NewsAusveg backs new outdoor media campaign promoting healthy, affordable vegetables
Campaign spotlights new research showing one extra serve of vegetables a day could save families money, support farmers, and improve health
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NewsAlbert Bartlett potatoes benefit from Minecraft movie tie-in
The UK potato supplier hopes its partnership with Warner Bros. Discovery and A Minecraft Movie will attract new customers into the chilled potato category
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NewsDriscoll’s, Hortifrut, and Rabobank share knowledge at Fruitnet Berry Congress 2025
Several of the world’s leading berry companies will take part in Fruitnet’s event on 13-14 March in Rotterdam
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NewsSuper runner Nick Butter joins innovative broccoli firm SmarterNaturally
Butter will promote GRextra, which claims to have five times more sulforaphane than traditional broccoli
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NewsSuperplum launches distribution centres in Delhi and Bangalore
State-of-the-art facilities feature automated ripening rooms and packing lines as well as integrated low-oxygen chambers to enhance shelf life
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NewsVeg Power expands core team with two new recruits
The campaign to boost UK children’s veg consumption has hired Rachel Nunns to its schools team and Alex Tyrie as campaign director
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NewsTatayoyo: Rijk Zwaan, Unica and Lidl collaborate on pepper push
The versatile Tatayoyo pepper is benefiting from a collaborative approach between seed company Rijk Zwaan, Spanish producer organisation Unica and discount giant Lidl
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NewsCalifornia avocado volume estimates at five-year high
Volumes projected to reach 170,097 tonnes in 2025
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NewsHortifrut Genetics launches gemstone-inspired brand strategy
Aim is to enhance brand recognition and highlight the “exceptional” quality of new berry offerings
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NewsBlue Whale revamps apple aisle with innovative marketing
The French apple exporter is focused on gaining in-depth knowledge of consumers to deploy a category-based approach that it says is proving highly successful in French supermarkets
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NewsBranston sponsors school farm-to-fork initiative
Potato grower urges primary schools to take part in Grow Your Own Potatoes programme
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NewsFirst crop of QTee pears harvested in Australia
HBMA-owned variety was first planted in Australia in 2020
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NewsIG International welcomes first container of premium Subsole cherries to India
Strong response to the shipment of Chilean cherries represents India’s growing confidence in more premium fruit
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NewsUK imports of South African raisins soar
The UK imported 9,100 tonnes of raisins from South Africa in 2024, up 137 per cent year-on-year
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NewsFlanders unveils bigger, brighter presence at Fruit Logistica
With a joint stand that is “larger, taller and more yellow”, VLAM says a special effort is being made to help Flemish companies stand out in Berlin this year
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NewsPink Lady partners with Judi Love to ‘Empower Your Lunch Hour’
Apple brand has enlisted the help of comedian Judi Love to take on the ”lunchtime taboos that dominate UK offices”
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NewsRiverford launches ‘veg pledge’ to boost five-a-day
Veg box supplier hopes to boost produce consumption after new study shows Brits still don’t eat enough
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NewsBollo melon makes it nine out of nine
Company’s Piel de Sapo scoops ninth consecutive taste award while Sweetheart melon recognised for third time
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NewsSyracuse lemons star in new television advert
Three-year campaign to highlight the PGI-protected Sicilian speciality continues with TV promotion on Rai channels
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NewsChina eyes growth for Lunar New Year
Unwavering demand for high-quality, high-value products is set to drive growth despite economic caution as the Lunar New Year approaches