All Marketing articles – Page 8
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NewsIndustry leaders to speak at AFL Southeast Asia Meet Up
Senior executives from CP Axtra, T&G Global, Fresh Fruit-X, and Frutura Asia among high-profile figures set to share insights at Bangkok event
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NewsYuksel Seeds joins International Fresh Produce Association
The seed research and production company says joining IFPA represents a significant step in its international growth strategy
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NewsMonaghan uses dull weather to push Vit-D mushrooms
Monaghan is promoting its UV-enhanced mushrooms to sun-starved Scots after weeks of dull weather as it celebrates 25 years of supply into Asda
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NewsUnifrutti Group launches premium blood orange juice with Sam’s Club China
Collaboration expands Unifrutti’s premium Mediterranean offering in China with one of the first blood orange juices available in the region
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NewsLabour MP calls for debate on farmer co-ops
A ’co-op shaped food system’ can help keep costs down and strengthen food security, according to Labour MP calling for new debate on how to expand agricultural co-ops in the UK
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NewsBrakes takes its chefs and sister companies on the road
Fresh Direct and Country Choice will join parent company Brakes and a raft of development chefs at a series of ‘food expos’ this summer as the foodservice giant takes to the road
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FeaturesBerry business faces up to new challenges as growth continues
Investment in varieties, segmentation, marketing and technology will help build more profitable berry business, delegates heard at Fruitnet Berry Congress
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NewsFresh Del Monte completes acquisition of select Del Monte Foods assets
US$285mn deal marks “historic milestone” that brings the Del Monte brand under single ownership for the first time in nearly four decades
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NewsMartin Emmett re-elected as NFU Hort chair
Three key re-appointments to the NFU’s Horticulture and Potatoes Board have been confirmed after voting today
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NewsZespri launches RubyRed kiwifruit in Australia, Vietnam and Canada
Boost in volume to 18,000 tonnes this season expands export opportunities for the global marketer
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NewsBerryWorld launches health-focused campaign for berry category
Leading berry supplier BerryWorld is launching a major health-focused campaign to educate consumers about the nutritional benefits of berries. The initiative, previewed at Fruit Logistica and supported by new consumer research, targets key wellness trends including immunity, gut health and weight management throughout 2026
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NewsSouthern Forests growers unite behind Gen Fresh campaign
Television, digital media and retail partnerships highlight the growers behind the produce and encourage consumers to seek out Southern Forests food
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PodcastsThe real reasons behind the rise of blueberries
Fruitnet’s Mike Knowles speaks exclusively to Cort Brazelton, CEO of Fall Creek, about the product’s recent impressive growth
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FeaturesFrench stonefruit suppliers face steep challenges
Apricot growers in France are struggling to make a profit, according to Serge Mouneyrac of Mouneyrac Frères, while cherry production requires substantial investments to protect the crop
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NewsOscar Gold kiwifruit season underway in South Africa
France’s Primland says season looks ‘very promising’, as company highlights importance of grower partnerships
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NewsCroatian group Domaće Voće joins Kiku apple club
Producer organisation takes over commercial licence from Fragaria, as it bids to consolidate grower marketing efforts
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NewsFlash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
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NewsSouth African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
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NewsRockit launches 2026 season as New Zealand fruit reaches global markets
Season launch coincides with the rollout of the Rockit Every Moment campaign set to include influencers, key opinion leaders and celebrities to build greater awareness for the brand
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NewsLittle Joya launches nationwide in Tesco with limited-edition Peppa Pig packs
Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children