All Marketing articles – Page 8
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NewsFrance’s Interfel brings Parisian spirit to Fruit Attraction
The French pavilion at Fruit Attraction in Madrid is set to be alive with tastings and cooking demonstrations, as well as interactive games and live performers
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NewsAgroBerries Group refreshes brand to align with BerryWorld Group
Updated branding “reinforces vertical integration” of international soft fruit giant following landmark acquisition last year
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NewsPortuguese citrus in new export push
Citrinos do Algarve PGI aims to reach new international consumers with major new marketing campaign
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NewsFyffes on a mission to ‘bring more value’ to bananas
Chief commercial officer Frank Burkhardt outlines the banana giant’s efforts to decommoditise the sector and make it more sustainable, despite climate change and geopolitical instability
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FeaturesFawakih eyes Asia potential for Kenyan avocados
Challenges remain, but Kenyan avocados must be ready for big opportunities in Asia, according to Fawakih Import and Export
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FeaturesBlue Whale targets new consumers in Asia with premium push
French exporter Blue Whale believes it can take advantage of the big opportunities for premium apples in Asia thanks to its local presence and tailored approach
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NewsAlbert Bartlett teams up with cheese brands for new mash range
New spicy and smoky variants are launching in Morrisons
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NewsUSDA awards US$8.3mn to expand specialty crop exports
The US Department of Agriculture has allocated US$8.3mn in funding to help 11 recipients address trade barriers and expand international market access for specialty crops through its Technical Assistance for Specialty Crops programme
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NewsFailed marriages boost frozen produce sales
Rising divorce rates and smaller households have brought new opportunities for fresh suppliers looking to diversify into frozen as first container of frozen Peruvian avocados arrives in China
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NewsNFL quarterback Caleb Williams invests in berry brand Fruitist
Sports star buys into premium berry brand, supporting its healthy snacking mission as it continues rapid commercial growth across North American retail
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NewsJo Lambrecht to leave BelOrta for new project
Sales and marketing director of one of Europe’s largest fresh fruit and vegetable cooperatives to step down after more than 21 years with the business
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NewsGlobal leaders to share insights at Peru Meet Up
Meet the industry experts who will share key strategies for success in the Asian market at the inaugural event in Lima
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NewsAsiafruit Indonesia edition out now
Indonesia’s record fruit imports plus features on apples, berries, grapes and more
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NewsDutch berry campaign exceeds first-year target in months
New three-country berry promotion has apparently surpassed its annual reach target within months of launch, attracting ‘massive’ social media engagement across the Netherlands, Belgium, and Germany
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NewsGlobal blueberry leaders gather in Cape Town for IBO Summit
The International Berry Organization Summit opens in Cape Town this week, bringing together global blueberry players as Southern African producers seek new market opportunities and regional cooperation
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News‘Sky is the limit’ for fresh suppliers moving into dried
There is strong opportunity for fresh fruit suppliers to diversify into dried fruit or nuts thanks to commonality among consumers and growth in key markets, according to speakers at a new Asiafruit Showcase session
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NewsShaffe rebrands as Southern Hemisphere Fruit Alliance
The 34-year-old advocacy group for Southern Hemisphere fresh fruit exporters has adopted a new name and logo to better reflect its mission of unifying the diverse regional fruit sector
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NewsPolish berries go the distance as season starts
Polskie Jagody adds new commercial raspberry production to complete its berry portfolio while continuing to expand its global reach and test new varieties
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NewsPhilippe Binard highlights European strawberry production decline despite €2.7bn market value
European strawberry production has declined 13 per cent over the past decade despite representing a €2.7bn market, with cultivation now covering 74,000ha, Freshfel Europe’s Philippe Binard told the International Strawberry Conference
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NewsChris Frame crowned Brisbane Markets’ 2025 Mango King
Annual fundraising auction raises A$81,000 for Redkite and The Lady Musgrave Trust