All Marketing articles – Page 8
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NewsMontague Farms ready for high quality Ambrosia crop
Around 1,300 tonnes of Ambrosia apples set for Australian shelves in 2025
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NewsFreskon 2025 opens its doors
With 275 exhibitors from 22 countries, organisers TIF-Helexpo says this year’s Freskon represents a “prime opportunity” to highlight fresh produce and strengthen commercial collaborations
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NewsBelOrta launches Belgian Aromia cherry vine tomato
The Belgian cooperative’s launch of homegrown Aromia cherry tomatoes is part of its strategy to expand its premium segment and respond to growing demand for superior taste and localness
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NewsBollo debuts new corporate video
Video sets out the company’s roadmap for a more efficient, sustainable model aligned to the needs of today’s consumers
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NewsAFM puts guacamole centre stage for Cinco de Mayo
New campaign invites consumers to make avocados the star of their celebration
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NewsZespri Europe anticipates another year of growth
Growth of 3.9 per cent is forecast across all varieties, with a focus on selling more fruit earlier in the season
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NewsCandine closes a strong season in Asia
Ariane-Fuji cross is gaining momentum, particularly in Vietnam, on the back of marketing efforts from Blue Whale as the variety reaches 200 containers in the region
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NewsBig names in business gather at Fresh Produce Vietnam
Leading executives from Fresh Del Monte, Vinafruit, Joy Wing Mau Asia, Goodfarmer and Blue Whale to meet in Ho Chi Minh City for Fruitnet’s new event on the booming Vietnam market
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NewsMission Produce announces new mango value pack
Four-count honey mango clamshell offers convenience and value to mango shoppers
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NewsDynamism on display at Fresh Produce India
India’s premier business event explores the rapid rise of quick commerce, shifting consumer preferences and growth in demand for premium imported offerings
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NewsMOYA deadline extended
Nominations for the 2025 Seeka Marketer of the Year Award will now close on Monday 21 April
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NewsAnecoop joins new Producto Cooperativo quality seal
Its produce will now bear the Producto Cooperativo mark, allowing consumers to recognise products grown or made by cooperatives
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NewsNew European berry marketing campaign begins
Three-year project will promote the benefits of soft fruit to young adults in Belgium, Germany and the Netherlands
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NewsFresh Produce India Awards: winners announced
KPN Farm Fresh, World Avocado Organisation and Sahyadri Farms scoop the inaugural Fresh Produce India Awards
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NewsInterfel targets young adults with ‘vertical’ Jamais Trop advert
Latest advertisement, which is directed by French duo Xoxo, will be shown primarily on smartphone-friendly social media
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NewsSpanish citrus leader recognised by South African citrus growers
Ailimpo director José Antonio García’s efforts were highlighted at recent CGA Citrus Summit
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NewsT&G kicks off New Zealand Envy season
T&G forecasts a a total crop featuring all varieties of 79,200 tonnes, the largest New Zealand Envy crop since 2022
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NewsCandine picks up apple award in Singapore
Candine, described by France’s Blue Whale as the “perfect variety” for the Asian market, has won the fresh apple prize at Voted Product of the Year Singapore-Malaysia
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NewsPartnership brings organic Tatayoyo to Austria year-round
Grower Veganis teams with an Austrian retailer to bring the pepper to the latter’s premium organic range
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NewsBartlett toasts Minecraft tieup with April Fool’s prank
Square potatoes – or ‘Bartlett Blocks’ – were described as extremely efficient to stack