All Marketing articles – Page 189
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ArticleMalaysian exports to hit Rm700m
Malaysia’s exports of fresh fruit are on track to increase to more than Rm700m (US$165.9m) this year
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ArticleKanzi growers at heart of campaign
The new Kanzi campaign will stress the importance of the ‘tender loving care’ taken by the apple’s growers in guaranteeing the highest quality
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ArticleCuties prominent in healthy snack study
The 2017 Brand Love Study in the US sees the mandarin come in at number 13 on the list of top 50 parent-preferred brands
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ArticlePiñata pledges pineapple funds to RFDS
Flying doctors service to benefit from sales in selected stores over October
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ArticleCamposol introduces new berry brand
New line aims to highlight company’s commitment to its consumers, the environment and grower communities
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ArticleBrands break new territory
Added-value promotions, online retail and charitable work are increasingly important to the best apple brands and club varieties
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ArticleGrowers count cost of spring frost
Panic subsides as retailers show support for larger fruit sizes but growers still face most complicated topfruit season in recent years
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ArticleCN Seeds gains rights for coriander variety
Vegetable seed breeder said Cruiser coriander variety has 20 per cent higher yields and up to three days extra shelf life
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ArticleAussie food start-ups to get boost
The first round of the Australian Chobani Food Incubator is open to start-ups looking to scale their food business
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ArticleCarrefour Italia launches premium brand
French-owned retail chain unveils new trademark and reveals it is also working on a healthy eating brand for citrus
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ArticleBelOrta apples get animated
The Belgian cooperative hopes to create a stir in the playground with its new Cars-themed apple packs and sticker collection
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ArticleDole finds your lack of health disturbing
US produce marketer unveils plan for massive Star Wars-branded promotion on its fruit and veg in the US and Canada
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ArticlePlanasa boosts commercial team
Gonzalo Artes brought in to steer the company’s international expansion programme
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ArticleMollar de Elche kicks off new campaign
The number of hectares registered under the pomegranate PDO has increased by 8.9 per cent this season
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ArticleSCSA wraps up 2017 season
CEO Suhanra Conradie says it has been another year of growth for the summer citrus category
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ArticleSpanish Persimon season kicks off
PDO-branded Persimon season returns to the UK market with support from the Foods from Spain marketing campaign
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ArticleWalsh Mushrooms launches Vit D mushrooms into Aldi
Mushroom supplier invested £250,000 over two years to gain novel food status for its vitamin d-enriched mushrooms
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ArticleOppy adds to sales and sourcing teams
The two new appointments will reinforce both ends of the company’s fresh fruit and vegetable supply chain
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ArticleChiquita bananas in the pink
More than 1m bananas to get pink stickers in support of Breast Cancer Awareness Month
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ArticleTaking strawberries to the next level
At the 3rd International Strawberry Congress in Antwerp delegates heard ideas for how the sector can sustain its impressive recent success