All Marketing articles – Page 189
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ArticleDigital campaign launched for blackcurrants
The Big Squeeze campaign aims to raise awareness of the journey berries go through on their way to Ribena
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ArticleSouth Africans take positives from FPI
There were several important take-home messages for South Africa from Fresh Produce India
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ArticlePAC wins Heart-Check status
Peruvian avocados have gained the seal of approval from the American Heart Association
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ArticleBonsai kit gag a hit in Japan
April Fools joke generates traction for Australian macadamias in Asian nation
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ArticleBrands and own label: Friends not enemies
Kantar's Chris Cowan on why fresh produce brands can improve, rather than cannibalise, own label sales
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ArticleBananas keep top spot
Nine in ten Australian households purchased bananas in the past year, according to Nielson
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ArticleBiofruit underlines its organic expertise
German company's new brand identity and communications strategy aimed at emphasising its leadership in the category
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ArticleNew country brand for Ecuadorean bananas
The label will help to differentiate the country’s offer on the global market and boost competitiveness
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ArticleFrieda's goes exotic
Rambutan and lychees are back in season at Frieda's Specialty Produce in the US
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ArticleZespri targets Japanese growth
Participation in trade mission underlines value of tariff reductions under TPP
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ArticleCompac’s Matt Stillwell wins MOYA 2017
Matt Stillwell of Compac wins the PMA-Produce Plus Marketer of the Award 2017 for the ‘Spectrim launch’ campaign
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ArticlePicota cherry season just round the corner
Cherries from Jerte Valley in Spain are expected to arrive at British retailers in a month’s time
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ArticleWatercress season opens with fancy dress and hampers
The Watercress Company has welcomed the first leaves of the UK season by delivering hampers with watercress-related goodies
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Article'Fuel Up with Dole' this month
Dole continues its Disney marketing tie-up with promotional activity surrounding the release of Cars 3
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ArticleSpreafico floats exotic islands idea
The company recently trialled a new merchandising approach for its èSquisita exotic fruit brand in Coop Italia supermarkets
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ArticleOrigine says demand is strong in Asia and Spain
Italian group's kiwifruit notes growing interest from Far East buyers as it prepares to launch major promotional drive in Spain
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ArticleCold snap slows asparagus
The end of April's cold temperatures slowed asparagus growth but warmer weather this week is expected to boost crops
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ArticleChile-China MOU will boost mutual trade
New agreement will strengthen cooperation in key areas such as production, exports, promotions and safety
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ArticleRSA citrus 'swings into summer'
Educating US consumers on the unique properties of South African citrus is at the top of the agenda for 2017
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ArticleSize matters in tomatoes
As demand grows for speciality tomatoes, producers are focusing on smaller cocktail varieties and a mix of different colours