All Marketing articles – Page 190
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ArticleUS widens RSA citrus access
Citrus from previously excluded areas of South Africa is on the brink of being admitted to the US
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ArticleBrazil brings taste of sunshine to London
Visitors to the Taste of London festival had the chance to sample a variety of the country’s fruits
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VideoChina: consumers want 'quality and health'
Ng Kok Hwee of kiwifruit marketer Zespri explains how a new marketing campaign is focusing on building the brand’s value
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ArticleNew CEO for Hort Innovation
The Australian rural research and development corporation has appointed a new leader, taking office in September
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ArticleAustralian industries join to push exports
The Australian horticulture sector is banding together with other primary industries to promote exports to China
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VideoChina berry market 'could outgrow US'
Video: Jae Chun of Driscoll’s Asia Pacific talks about the challenge of bringing better-tasting fruit to Chinese consumers
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ArticleFirst Cornish spuds on sale with new campaign
Potato suppliers Branston is delivering Cornish new potatoes to local Tesco stores after a difficult planting season
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ArticleChile citrus marketing campaign underway
UK and Japan are the focus of the Chilean Citrus Committee’s promotions this year
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ArticleSpanish union calls for national stonefruit brand
Asaja-Murcia says creation of national brand would galvanise Spain’s offer and boost access to new markets
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ArticleFrozen Tenderstem lands innovation award
Consumers recognise brassica brand for NPD excellence at British Frozen Food Federation Awards
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ArticlePeru launches World Cup promotion
Figures show a 27.5 per cent rise in Peruvian exports to Russia between January and March
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ArticleJazz apples making comeback in India
T&G Global resumes shipment of branded apple via its import partner Yupaa following a hiatus of six years
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ArticleMarlene apples go big in Malta
New trompe-l'œil design expected to turn heads as Italian apple brand continues to roll out its restyled identity across Europe
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Article'Huge opportunity' in free-from market
Carolyn Hudson of England Marketing says suppliers should seize the chance to gain a bigger slice of the pie
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ArticlePlaying to win
With the World Cup in Russia now just days away, Fred Searle and Tom Joyce look at the opportunities and pitfalls in sports-based marketing of fresh produce
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ArticleICA picks up best kid's campaign award
The Swedish retailer's Halloween inspired campaign came first in the London Produce Show's marketing prize
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ArticleGreat British Pea Week set to return
Event gears up for third edition in July, with whole industry encouraged to play their part in helping boost sales
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ArticleGrowers to launch nationwide organic carrot campaign
A new growers association aims to get Brits eating more organic carrots with a big marketing push, FPJ can reveal
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ArticleSCSA rolls out summer campaign
Sweet Summer Sweepstakes consumer promo launched to coincide with peak South African season
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ArticleSan Miguel enters JV with La Calera
Alliance will enable both companies to strengthen their Southern Hemisphere fruit offer for the North American market