All Marketing articles – Page 190
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ArticleGrowers optimistic for English strawberry season
British crop boosted by a good number of chill units over winter and is expected to find welcome buyers after Spanish supply issues
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ArticleZespri brand marks 20th anniversary
Kiwifruit marketer celebrates with week of festivities, as industry aims to double sales by 2025
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ArticleA new approach for tomato branding
Slovakia's GreenCoop is aiming to build demand for quality, locally grown tomatoes in central European markets
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ArticleYou say tomato, I say tuna
New survey by Dole Packaged Foods Europe reveals some alarming figures about Brits' knowledge of fruit and vegetables
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ArticleAmbitious FTAs are ‘more effective’
Modern trade deals have successfully boosted EU exports, imports and increased jobs, a new report has found
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ArticleAunt Bessie’s launches frozen vegetable chips
New frozen vegetable chips made from parsnips, carrots and sweet potato will launch at Tesco and Waitrose this month
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ArticleBetter storage guidance 'would cut food waste'
Reducing the number of date labels on produce has helped consumers but there is more work to be done on storage guidelines
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ArticleStemilt targets Cinco de Mayo
Group's signature Pinata apple is seen as ideal to promote during the festivities
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ArticleConsumers say yes to wonky veg
Research shows majority are prepared to buy imperfect produce if the price is right
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ArticleManaging the media during #vegcrisis2017
G's marketing director Anthony Gardiner on the impact of national media coverage of recent veg and salad shortages
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ArticleWaitrose trials video shelf labels
Video labelling features tasting tips from buyers and can help promote seasonal campaigns
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ArticleInnocent launches new ‘Super Juices’
New vegetable and vitamin drinks from smoothie giant designed help consumers reduce fatigue and meet 5 A DAY target
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ArticleKalettes target southeast US
The kale and brussels sprouts hybrid aims to create greater brand awareness
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ArticleMack forms plum JV with South African stonefruit grower
The Custom Plum Company will market a series of exclusive plum hybrids to the UK market
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ArticleM&S sends out Flavor King gift boxes
Retailer has sent its top 500 loyalty card holders a new season pluot while suppliers and buyers attend Flavor King supper club
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ArticleCMR inks Del Monte deal
Barcelona-based company will sell Del Monte-braded produce through its national subsidiaries
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ArticleAussie Farmers launches new campaign
Grocery delivery company launches new ad campaign to promote its locally sourced dinner boxes
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ArticleExport programmes a win for USA Pears
A cost-benefit analysis of Pear Bureau Northwest's USA Pears export promotions has shown the importance of the programme to pear growers
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AnalysisSupply chain to build or dilute brand equity?
Tunde Daczo, managing director at Storm Strategy, on why supply chain capabilities are critical to marketing success
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ArticleMarket report: Brexit brings sales potential
Growth in the produce market is being driven by frequency rather than price for the first time in years while Brexit opens new doors