All Marketing articles – Page 230
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Article
Supermarket redesign will prioritise veg
A new trial run by Sainsbury’s and Oxford University will place veg options next to meat and reward vegetarian purchases
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ArticleChile ramps up blues campaign
Promotional activities target German and French consumers as volumes surge
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ArticleEosta launches Health Wonders
The Dutch organics specialist’s new nutrient-rich root range is focused on health, with pillbox-style packaging illustrating the point
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ArticleEuropean campaign comes to China
Freshness from Europe is presented in Beijing, showcasing the opportunities for fresh produce in the country
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ArticleFukushima to promote produce in Tokyo
The Fukushima prefectural government is promoting its produce in Tokyo supermarkets in a bid to restore consumer confidence
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ArticleDutch seaweed specialist launches ‘seaweed bacon’
Seamore follows up success of 'I Sea Pasta' with seaweed that masquerades as bacon and changes colour when fried
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ArticlePrice and choice drive grape sales
Consumers are spoilt for choice in the grape category, with volumes up substantially as retailers back the fruit
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AnalysisOpinion: Christmas giveaways devalue produce category
Christmas discounting and giveaways devalue produce during a peak sales period, writes consultant Andrew Ovens of Paradox Marketing
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ArticleAustralian produce shines in South Korea
Mangoes, dried fruit and nuts among the wares on display at Seoul event
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ArticleUSDA proposes organic order
Association is seeking comments on proposal to establish a new organic research, promotion, and information order
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ArticleWaitrose launches new low-cal ready meals
Supermarket launches Love Life range for customers looking to cut the calories after Christmas blowout
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ArticleAyrshire Earlies in line for PGI status
Scottish new potato has been put forward for protected name status by Girvan Early Growers
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ArticleUK and Denmark in ‘biggest-ever’ organic campaign
Joint campaign has won €10.4 million in EU funding with hopes of kickstarting major organic sales growth in the UK
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ArticleThe Knox story
Things have moved rapidly for Rijk Zwaan since the introduction of it's anti-pinking lettuce trait, Knox, in late 2015
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ArticleMash Direct launches Burns Night ‘Bites’
New product from Northern Irish grower-processor combines haggis, neeps and tatties coated with gluten-free crumbs
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ArticleWaitrose trials new point-of-sale units
The mobile units are made from durable plastic and offer an alternative to corrugated displays in retailers
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ArticleMiss Chef recognised for flavour
The cooking apple from Pink Lady Europe has been awarded Saveur de l’Année Restauration 2017 for its taste
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ArticleSpecial Fruit shows faith in Calinda
The Belgian importer has made significant investments in the Calinda strawberry, the early premium variety hitting shelves in Europe
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ArticleAlbert Bartlett sponsors top netball team
Scottish team Sirens Netball is the newest addition to the televised Vitality Netball Superleague, shown on Sky from February
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ArticleKoppert marks 50th anniversary
A number of special events will be held in 2017 to celebrate the company's 50th year