All Marketing articles – Page 230
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ArticleLucy Mecklenburgh stars in new Jersey Royal campaign
TOWIE star replicates Marilyn Monroe’s potato sack shoot in new campaign to promote Jersey Royals as a healthy carb
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ArticleTruss implores UK food industry to work together
Environment secretary wants British consumers to feel the same pride as people in other countries do about seeing British food on shelves
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ArticleAldi puts produce in spotlight ahead of Rio Olympics
Over 47kg of produce was used to create a giant sculpture of the iconic Rio skyline and promote Aldi's tie-up with Team GB
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ArticleRe:inc shows off new varieties
Leading international growers and marketers have attended a new apple and pear variety tasting in South Africa
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ArticleWUWM urges public to love local
Food markets in 15 countries unite for the ‘Love Your Local Market’ campaign in 2016
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ArticleM&S launches ready-sliced fresh avocado pots
This latest move in produce's hottest category follows on from the retailer's 'baby' avocado launch earlier this year
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ArticleChiquita campaign to get kids moving
New round of promotional activities in Germany will focus on the upcoming Euro 2016 football championship
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ArticlePink Lady to support Pride events
Rainbow stickers will appear on Pink Lady apples and the brand will be present at Pride events across the UK
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ArticleSPAR UK adds two new salad bowl lines
SPAR Baby Leaf 90g, and SPAR Classic Salad Bowl 320g join a range with a turnover of around £7,000 each week for the retailer
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ArticlePink Lady launches design contest
Pink Lady Europe has put the fate of its new bag design in the hands of the public, who will vote on their favourite entry
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ArticleBroccoli under the spotlight
New campaign aims to boost consumption of the green super vegetable in Spain
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ArticlePrimland shows social side
Social media has become a useful tool for companies like French kiwifruit exporter Primland to connect with consumers in East Asia
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ArticleHere comes the berry in black
Despite promising work being done to boost blackberry sales, growers and suppliers have a number of troubling issues to contend with
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ArticleAdded value sparks interest in salads
The added-value salad sector is a valuable way of sparking consumer interest and boosting the category, but smaller firms can struggle with niche NPD
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ArticleTide turns as veg picks up
Recent shortages of cauliflower and spring greens appear to be over, while new figures show the vegetable category is seeing value and volume growth
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ArticleGolden Bay Fruit welcomes its first Cox to UK
New Zealand grower-exporter Golden Bay Fruit has delivered its first volumes of new season Cox to the UK and Europe
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Article"Sky is the limit for berries", says Rabobank
'Burgeoning & Blossoming: The Bar is Raised in the Promising EU Berry Market' highlights potential of European market
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ArticleLearning lessons from abroad
Produce industry experts from Belgium and Norway shared their marketing successes with UK delegates at FPJ Live
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ArticleChina to become Zespri’s largest market in 2016
New Zealand single-desk kiwifruit marketer Zespri has reconfigured its business model in China ahead of a record season of kiwifruit imports
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ArticleBananas buck EU consumption trend
Against a backdrop of falling consumption, the yellow fruit is stealing a march over its rivals