All Marketing articles – Page 229
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ArticleChiquita hails campaign success
Company’s first consumer campaign in the UK has driven sales rise and is part of major investment under new owner Cutrale
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ArticlePAIA announces co-chairmen for 2016/17
Two Miami-based marketers to lead association through to 2017
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ArticleFlorette unveils £520k Q1 marketing push
Prepared salad leader plans to 'disrupt the shopping journey' with new retail marketing campaign
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ArticleChilean cherry promotions takeoff in China
Programme sees fruit and ordering instructions distributed to passengers on China Eastern flights
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ArticleKanzi launches campaign in Germany
Major promotional drive will last until end of April, encouraging consumers to engage with the apple brand
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ArticleLa Linea Verde sales top €200m
Italian firm continues to build strong domestic and foreign markets for branded and private label convenience items
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ArticlePrime time for pears in US
December has been declared national pear month to highlight their availability
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ArticleMurcian stonefruit draws Chinese interest
A number of Spanish companies showcased their stonefruit offer at Shanghai produce fair
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ArticleAFM goes big for Super Bowl run-in
Group's Guac Nation programme reinforces the correlation of eating guacamole and watching American football
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ArticleFree fruit for kids at Woolworths
Australian retailer Woolworths has launched its national programme to offer children free fruit when they visit Woolworths supermarkets
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ArticleFoodland ready for battle
Foodland is on the front foot as retail competition heats up with the arrival of Aldi in South Australia
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ArticleIndian importer to market Virginia apples
IG International signs contract with US grower Crown Orchard Company to import over 1,000 tonnes of Virginia apples to India
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ArticleHort Innovation AGM lacks growers
Australia ‘grower-owned’ horticulture body has held its first annual general meeting with vegetable processors and large agri-companies holding more voting rights than many growers
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ArticleAustralian macadamias in Chinese spotlight
Over 100 guests gather to help launch industry’s new Chinese marketing campaign
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ArticleWA stonefruit in for a summer fling
The Western Australia stonefruit industry has launched its ‘Summer Romance’ brand at wholesale markets and retail stores
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ArticleZespri SunGold scoops German grocery award
Marketer's branded kiwifruit has apparently met with widespread approval among consumers in Germany
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ArticleSouth African fruit industry launches chef competition
Cook South Africa competition asks young chefs to create dishes using South African fruit to win placement at top restaurant
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ArticleAsiafruit launches Chinese portal
Asia’s leading fresh produce publication has launched its Chinese-language news website, Asiafruitchina.net
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ArticleMuñoz firm's juice bar party to kick off Spain citrus season
The juice bar is expected to see tens of thousands of Londoners exposed to the products, and receiving a 'unique taste of Spain'
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ArticleFlandria leeks show versatility
Flanders’ Marketing Board is eager to promote the different ways that leeks can be prepared, as growers get ready for a top crop