All Marketing articles – Page 229
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ArticleSaudi promotion for Pakistani kinnows
Campaign delivered through Manuel Supermarket, as exporters look to build on goodwill between the two countries
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ArticleFirst dedicated pen for bananas released
Dole Japan has launched its latest innovation for the Tokyo marathon
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ArticleModern consumers ‘don’t understand veg shortages’
A switch from seasonal to year-long veg and salad consumption means consumers are shocked by ‘inevitable supply gaps’
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Articlem7 wraps up first campaign
Having just concluded its first ever promotional campaign for the m7 Navel, CVVP has high hopes for the variety’s future
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ArticleAussie veg exporters set growth target
Australia’s vegetable industry has set a goal of increasing its exports 40 per cent to A$315m by 2020
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ArticlePromote UK veg not iceberg shortage, says grower
British consumers are being urged to choose British seasonal veg such as kale, leeks or cabbage as Spanish shortage continues
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ArticleJazz gets a refresh
Enza Continent’s managing director, Tony Fissette, reveals the excitement surrounding T&G’s 120th anniversary celebrations, as well as the refresh of the Jazz brand
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ArticleCatching some Z’s
Who are Generation Z, where can they be reached and how best to communicate with them? Eurofruit spoke to those researching and targeting these consumers to find out what they have discovered
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ArticleWasabi production opens up in Northern Ireland
The first commercial crop of wasabi from County Armagh firm Wasabi Crop will be available from next year
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ArticleStorage issues hamper potato supply
A poor quality season last year and strong Christmas sales has meant there are fewer crops on the market
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ArticleBreakfast salads tipped as next food trend
Waitrose has launched a range of breakfast salads after trend takes off in the US and food-to-go spreads across working day
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ArticleA fifth of kids use social media for health advice
Young people turn to YouTube, Instagram and bloggers for advice on healthy eating but it can lead to misleading information
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ArticleTesco links apple grower with yoghurt brand
Visually imperfect organic apples from grower Adam Wakeley will be used in a new flavour from Yeo Valley to help cut waste
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ArticleHow to boost sales of prepared produce
Prepared produce needs to become less seasonal and more permanent in consumers' minds, writes Kantar's Chris Cowan
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ArticleTrump tariff “would hurt US consumers”
With Super Bowl weekend fast approaching, avocados could become one of the casualties of souring Mexican-US relations
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ArticleAll Lemon moves to reassure markets
With production volumes back to normal, the association is keen to optimise its export options in 2017
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ArticleTesco rolls out wonky veg to Europe
Retailer’s Perfectly Imperfect range will be trialled in 50 central European stores using out of spec apples, potatoes and carrots
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ArticlePrimland celebrates 40 years
The French company this year marks 40 years of kiwifruit cultivation, but the same values of solidarity and organisation remain
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ArticleFruta Cloud’s packaging a hit for CNY
Innovative packaging of Chilean cherries has improved shelf-life and consumer experience
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ArticleMorocco faces clementine crisis
The Moroccan minister of agriculture met with professionals from the sector last week to establish a plan to address the abnormally low price of clementines