All Marketing articles – Page 231
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ArticleDole Europe extends My Energy campaign
My Energy positions the company as a partner in the promotion of an all-round healthy lifestyle
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ArticleLimex rebrands as SiCar Farms
Company says new brand better represents its growth and vertical integration
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ArticleIG launches kiwi site
Mumbai-based produce distributor IG International is launching a new website to push sales of its kiwifruit brand across India
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ArticleNZ signs MoU with Alibaba
The New Zealand government has announced a partnership with leading Chinese e-tailer Alibaba
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ArticleRiverford rebrands to become port of call for veg fans
We want to put our authority about veg back at the heart of the business, director of veg box scheme says
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ArticleCape pear promotion in India
Parth Karvat of Mumbai-based fruit importer Yupaa discusses Capespan’s first-ever promotion for South African pears in India
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ArticlePerfect Match for Australian Avocados
Marketing programme encourages consumers to use avocados in non-traditional ways
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ArticleDel Monte seals Paul Hollywood tie-up
Sponsorship represents a significant investment from the fresh fruit company, and will encompass TV, digital, print and outdoor media
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ArticleLimoneira COO discusses South Africa deal
Alex Teague, Limoneira’s chief operating officer, talks to Asiafruit about the group’s new joint venture South African operation, and its plans to form a similar alliance in Argentina
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ArticleFruit and veg band seeks industry backing
The Barrow Band said commercial backing would help spread its message of health benefits of fruit and veg to children
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ArticleNew managing director for marketing specialist
RED Communications has named former FPJ editor Dominic Weaver as MD while John Valentine moves to chairman
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ArticlePink Lady celebrates 10 years of London Marathon support
Over 30 runners have completed the iconic race dressed as an apple during the brand’s 10 years as official sponsor
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ArticleTesco extends 'wonky' range to include fruit
Working with its partner suppliers, Tesco has extended its retail specifications of strawberries and apples
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ArticleFarmcare looks to learn from Jaguar Land Rover
Top-fruit and potato business Farmcare identifies innovation workshops as a way of driving its 'market-leading' strategy
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AnalysisWill changes to 5 A Day scheme change anything?
With Brits still not getting their 5 A Day, the government has revised the scheme. Martyn Fisher looks at whether it will make a difference
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ArticleGreenstar apple reaching Aussie shelves
The sweet, green apple has been forecast for success in Australia with its unique non-browning features
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ArticleWaitrose launches premium range as own-label battle hots up
The supermarket has unveiled Waitrose 1, which it described as “one simple yet distinctive brand for its premium food"
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ArticleSicilian citrus heads east
Blood oranges from Italian region proving popular in Asia and the Middle East
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ArticleMarketing dips toe into virtual reality
Virtual reality might still be fledgling technology, but marketers could do worse than getting on board from the start
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ArticleBritish chilli production steps up
Chilli peppers continue to attract a cult following in the UK, as production in this country steps up a gear