All Marketing articles – Page 232
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ArticleAustralian cherries on show in Indonesia
Promotion builds demand for smaller sized cherries over the run into Christmas
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ArticlePerfection refreshes look
Perfection Fresh Australia has unveiled its new brand to unify its full produce range
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ArticleAreflh debates sector challenges
APO members of European assembly Areflh met last week to discuss the need to strengthen producer organisations and promote consumption to arrest declining sales
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ArticleBrainmarketing: see what shoppers really think
A groundbreaking method of analysis is being used to monitor consumer responses to fresh produce in supermarkets.
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ArticleVale of Evesham Asparagus wins PGI status
Regional asparagus has been awarded with Protected Geographical Indication status by the European Commission
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ArticleRipe opportunities in organic bananas
Post-Brexit exchange rates have pushed up prices, but the growing organics market is proving fruitful
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ArticlePGI products 'to be protected post-Brexit'
Protected name products will maintain European protection from imitations as long as the UK does the same for EU products
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ArticleNew app trades in surplus produce
A digital marketplace that helps distribute surplus produce to willing buyers will launch as an iOS app soon
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ArticleAll systems goji for new Italian berry
Already renowned as a superfood in its dried form, the goji berry could be about to enter the mainstream as a fresh product
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ArticleWoolies supplying carrots for Santa’s helpers
Australian retailer Woolworths has launched its Christmas-themed carrots for reindeers
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ArticleDole uses ice stunt to promote new range
A new range of frozen fruit from Dole was promoted in central London via giveaways and giant ice sculptures
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ArticleNisa launches Festive Five veg deal
Maris Piper, Brussels sprouts, carrots, parsnips and a Savoy cabbage are on sale at 39p each until January
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ArticleJapanese firm acquires UK freeze-dried foods producer
Nagatanien's acquisition of Kent-based Chaucer will help both companies expand their global reach and enter new markets
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VideoNorthern Ireland growers champion local produce
Vegetable and potato growers from Northern Ireland have created a video to show produce's journey to Christmas plates
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ArticlePea industry launches young chef competition
Yes Peas! opens cooking competition for second year running with a new sponsor and category for secondary schoolchildren
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ArticleOppy's corporate culture recognised
Waterstone Human Capital has honoured the group for cultivating one of Canada’s most admired corporate cultures
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ArticleDole to employ VR in new campaign
Company preparing to step up marketing with virtual reality plantation experience at Fruit Logistica in Berlin.
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ArticleIceland in talks with Iceland after trademark row
Retailer to send high-level delegation to Iceland to resolve spat over claims company is ‘aggressively' protecting trademark
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ArticleWorldwide Pear Day on the horizon
USA Pears will host pop-up sampling events in key global markets on 3 December
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ArticleEntries open for Marketer of the Year Award 2017
Nominations for the sixth annual PMA-Produce Plus Marketer of the Year Award, recognising outstanding achievement in the marketing of fresh fruit, flowers and vegetables in Australia and New Zealand, are now open