All Marketing articles – Page 232
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ArticleChile showcases fruit in Beijing
Gesex has joined importers and retailers to promote Chilean nectarines and avocados in China
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ArticleChina-focus for Chilean cherry exports
Chile’s cherry export season has finished with shipments up 13 per cent on the season prior
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ArticleBritish asparagus gets Olympic backing
Olympic cycling medallist Becky James is new face of British asparagus, with growers calling for more support from retailers this season
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ArticleLearn about Customer 4.0 at FPJ Live
Three prominent marketing and branding experts will lead a unique marketing masterclass, with business advice on getting ahead
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ArticleModi apples hit Aussie shelves early
Freshmax Australia’s red sweet apple is available at retailers earlier, and for longer, than ever before
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ArticleVanguard opens California office
Global fresh produce company Vanguard International has expanded its North American presence
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ArticleDelta Agrar named as Rubens distributor
Serbian group joins other licensees working to to enhance Rubens apple reputation internationally
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ArticleHortifrut signs JV with Joy Wing Mau
First blueberries will be planted in early 2018 as companies seek to capitalise on booming Chinese demand
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ArticleCampaign highlights health properties of prunes
UK initiative takes on a series of brand ambassadors to get the message across of prunes' health credentials
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ArticleHealth and quality key to frozen
BFFF chief executive says consumers' understanding of the health properties and quality of frozen are central to growth
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ArticleCapespan in Joy Wing Mau JV
Venture aim to provide suppliers and customers with a "unique value proposition" for supply and distribution of fruit within Asia
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ArticleMadrid swoons at Sweeki charm offensive
Month-long promotion for premium Italian kiwifruit brand in Madrid appears to be generating strong interest
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ArticleCali walnut campaign returns after 20-year hiatus
Commission hopes to further health-driven sales rises in Californian walnuts for which UK is now third-largest European market
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ArticleSpecial report: The champagne of potatoes
Jersey Royal growers recognise the importance of holding onto their protected food name, but as the competition mounts they know the brand alone won’t carry them
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ArticleEssex potato grower wins China retail listings
Fairfields Farm has signed two retail contracts in China and Hong Kong to supply its branded crisps
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ArticleKids’ food hub seeks produce partners
Produce brands or suppliers can sponsor a product category on kids food site Table of Delights and help shape healthy eating content
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ArticlePremium European Kiwi hails successes
The campaign to promote European kiwifruit in the markets of Canada, the UAE and China has enjoyed significant results in its first 16 months including an increase in exports
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ArticleBlackcurrants find favour in new sorbet
New sorbet from northern producer Beckleberry’s hopes to benefit from blackcurrants’ superfood reputation
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AnalysisIs eating ten a day really necessary?
Nutrition expert Geoff Webb advises caution when turning complex research into simple health recommendations
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ArticleDole continues Disney initiative
Timed with the theatrical release of Disney’s Beauty and the Beast,Dole fresh products will feature character-inspired packaging