Marketing – Page 24
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NewsSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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NewsSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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NewsSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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NewsChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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NewsUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees
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NewsDole Ireland backs Dundalk FC academy teams
Dole ireland has extended its longstanding support for the Irish football club, a partnership that stretches back seven decades
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NewsSouth African stonefruit campaign is in full swing
Suppliers have been carrying out a wide range of activity in recent months across a number of UK retailers
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NewsWestfalia Fruit India launches 2023 campaign
Avocado marketer kicks off new season with shipments from Tanzania and Peru as it prepares for first commercial harvest of Indian-grown Hass
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NewsTransitioning to low carbon future a high priority at T&G
The impacts of climate change are becoming increasingly tangible globally, as T&G and its grower partners in New Zealand harvest and export new season apples following February’s cyclone
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NewsMagic Star to shine bright
PVM strikes agreement with Fresh Forward to bring Magic Star apple cultivar to the US
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NewsAvocado balancing act
Fred Searle talks to Paul Devlin and Ayanda Kanana of South African avocado grower and global marketer Halls to hear how they think the industry should respond to the likelihood of an oversupplied global market in 2023
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NewsNew label for Moroccan Nadorcott
The Moroccan Nadorcott’s new label, “Nadorine, Naturally Low Seed”, highlights the origin and authenticity of the country’s unique mandarin, says APNM
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NewsBelOrta kicks off strawberry season with Sonata
As the new strawberry season gets underway in Belgium, the cooperative is highlighting the benefits of its 100 per cent recyclable rPET punnets
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NewsIG International secures rights to Desy apple
Leading Indian fresh produce company signs agreement with Italian breeder CIV to plant new apple variety
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NewsStrong showing for Kanzi
Nielsen data shows that the variety commands one of the highest retail of all branded apples in the US
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NewsSweet Palermo introduced to India
Rijk Zwaan and IG International collaboration delivers sweet pointed peppers to Indian market
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NewsCasi’s Gastronomic Day of Flavour tour moves to Madrid
Spanish capital’s top restaurants will showcase Casi tomatoes in special tasting menus
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NewsOishii Introduces the Koyo berry
Group’s newly unveiled strawberry product joins the Omakase berry as a vertically farmed option
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NewsSouth African avocado export crop to increase
Following a disappointing 2022 season, the industry expects a rise in volumes this year