Markets news from Eurofruit – Page 28
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Fruit Logistica cancels its Special Edition
Impact of pandemic makes it "impossible" to meet face to face, says senior product manager Madlen Miserius
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Prominent aims to boost tomato sales
Perry Dekkers tells Global Tomato Congress; 'There is still potential for profit for retailers here'
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Orsero sees strong year ahead
Good performance in its trading, distribution and shipping operations puts importer in strong position despite the pandemic
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Mercadona’s market share slips during pandemic
With little presence in city centres, Spain’s biggest retailer was hit by movement restrictions during lockdown
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Tomato Congress shows category's strength
Global Tomato Congress brought the category together on 16 March, attracting over 2,000 delegates for a day of online discussions and networking
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Tomatoes benefit from health kick
German consumers are buying more fresh produce, including tomatoes, in a bid to eat more healthily
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Make more tomato time, industry urged
Breakfast and snacks represent two meal events where tomato consumption could be developed, study finds
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ClemenGold launches marketing booklet
New online resource targets locked down consumers in particular
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#SpeakUp4FruitVeg gains momentum
Freshfel Europe’s campaign ties in with the UN’s International Year of Fruits and Vegetables
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Good response to Cosmic Crisp trials
VOG and VIP say feedback from the wholesale markets has been very positive so far
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Freshfel calls for modern promotion policy
EU Agri Promotion Policy revision must reflect future consumer and business needs, prioritising sustainability and health
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Trops launches Spanish avo promotion
The company unveils new marketing campaign to kickstart domestic consumption
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Rijk Zwaan launches new squash
Vegetable seed group introduces the first squash varieties with resistance to the New Delhi virus
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Strong kiwifruit campaign for Origine
Company says it overcame commercial and logistical challenges to record a 21 per cent increase in volume sold
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Pricing pressure cuts Mission revenue
Avocado producer and distributor reports drop in total revenue for fiscal first quarter of 2021, remains confident of rebound
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Pink Lady campaign continues
Pink Lady Europe’s wide-ranging media campaign highlights the apple brand’s positive contribution to the environment, consumers and society
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ICA revamps its fresh berry offer
New packs will emphasise provenance and varieties, backed by a marketing campaign focused on health
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SanLucar smart fridge scoops innovation award
The company’s Fresh Cut Refrigerator guarantees more freshness and less food waste
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Online marketing unlocks demand for Persimons
Digital activities were the cornerstone of this season’s PDO Spanish Persimon marketing campaign