Markets news from Eurofruit – Page 7
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NewsSouth Africa nears US trade deal to ease export tariffs
Trade minister Parks Tau says the two countries are close to finalising a deal that could ease damaging tariffs and protect thousands of local jobs in the fresh produce sector
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NewsDutch rail passengers sample exclusive Bloss apples
Dutch grower cooperative FruitMasters kicks off its latest marketing campaign and seeks to build on variety’s three-star International Taste Institute rating
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FeaturesNaturitalia stands up for premium values
The Italian company unveiled a new corporate identity in Madrid as it aims to build on the recent success of various high-value product lines
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NewsSunrise Magic apples exceed expectations in challenging debut season
Fruit Australia Group’s debut Sunrise Magic apple harvest has exceeded expectations despite extreme weather, with the new variety demonstrating outstanding storage performance and receiving enthusiastic retailer feedback
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NewsSanLucar scores Borussia Mönchengladbach supply deal
Fruit and vegetable brand announces four-year deal to supply the club with fresh produce and promote healthy nutrition
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NewsSouth Africa relaunches WTO process over EU citrus dispute
South Africa has relaunched its World Trade Organization process to resolve the long-running dispute with the European Union over citrus trade restrictions, despite recent strengthening of bilateral relations amid the US tariff war
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NewsDutch consumers lack knowledge of daily fruit intake recommendations
New research reveals that while most Dutch consumers recognise fruit and vegetables as healthy foods, only 17% know the World Health Organization’s recommended daily intake amounts.
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NewsGiumarra launches SugarWild blackberry brand at Global Produce & Floral Show
The Giumarra Companies will launch SugarWild, a new premium blackberry brand featuring jumbo sizes, at the Global Produce & Floral Show in Anaheim
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NewsKanzi apple unveils new brand identity and Power To Go! campaign
EFC’s licenced variety aims to boost visibility and engagement across global markets with bold new packaging design as European apple season gets into full swing
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NewsFruitMasters launches new Morgana apple season with ALS charity support
Dutch apple specialist celebrates new harvest with charity donation and nationwide marketing campaign highlighting local origins across Superunie retail network
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NewsWestfalia unveils avocado ’orchard of the future’
The ‘genetic library’ hosts over 140 avocado varieties from around the world as researchers breed the varieties of the future, including novel shapes, jumbo sizes and different flavours
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NewsFresh Del Monte teams up with Florida Panthers for 2025/26 NHL season
Campaign includes interactive in-arena experiences, community events, digital content and youth hockey initiatives
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NewsSouth African citrus exports surge past 200mn cartons
South African citrus growers are celebrating a record export season, with shipments now expected to exceed 200mn cartons despite early closures to key EU and US markets due to regulatory and tariff challenges
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FeaturesNorth Macedonian cabbage finds seasonal niche
North Macedonia has seen its share of the European cabbage market increase through early harvests and competitive production
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NewsOppy integrates Dole Diversified North America sales operations
Fresh produce group Oppy has strategically integrated Dole Diversified North America sales operations into its business, effective from 1 October, in a move designed to expand capabilities and accelerate growth across North America
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NewsFreshfel backs EAT-Lancet call for fruit and vegetable policy shift
Freshfel Europe has welcomed the latest EAT-Lancet report on sustainable food systems, saying it aligns with the association’s calls for a drastic shift in EU policies to position fruit and vegetables as key partners in addressing rising societal challenges
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NewsMigo targets European expansion with ‘exceptional’ pear harvest quality
Variety owner EFC plans to expand its marketing campaign across Europe this autumn, underlining the product’s convenience and flavour
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NewsTozer Seeds puts celery centre stage with new initiative
Company seeks to drive collaboration within the Spanish celery sector to promote consumption
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NewsFyffes wins sustainability excellence award
Global banana and fruit producer Fyffes has been recognised for its environmental sustainability efforts at the FPC Fresh Awards in London, winning the Ethical Sustainability Excellence 2025 award
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NewsVog launches Marlene processed range as it marks 80th anniversary
As market demand continues to evolve, Italian apple consortium has launched a new range of branded products including purées, juice and dried chips