Amy Cross
Amy Cross is FPJ's columnist across the pond, reporting back on produce trends in US retail.
ArticleIt’s all about that base
FPJ's US correspondent Amy Cross describes the paucity of the soup offer and the popularity of prepared 'base' pots
Article'Trough' life or the 'butt' of the joke?
FPJ's US correspondent Amy Cross looks at techniques employed by American retailers to improve shelf life in store
ArticleAmericans’ gourdy love affair with pumpkins
The US loves Halloween, and the event is highly visible over the coming weeks, writes FPJ's US correspondent Amy Cross
ArticleUS leading the way on prepared salads
FPJ's US correspondent Amy Cross looks at how the prepared salad category has expanded Stateside
ArticleA new take on the cucumber
FPJ's US correspondent Amy Cross looks at how the American market is expanding the popularity of cucumbers
ArticleRosé berries are next big thing
FPJ's US correspondent Amy Cross describes a new trend getting berry fans excited across the pond
ArticleUSA: Dedicated stores for Asian fresh produce
Comment: FPJ correspondent Amy Cross reports from across the pond on how Asian veg are categorised differently in the US
ArticleCauli calling: A classic veg reinvented
Comment: FPJ's US correspondent Amy Cross looks at how Americans have embraced the diversity of cauliflower
ArticleYou say tomato, I say tomatillo
Comment: FPJ's US correspondent Amy Cross looks at how tomatillos have found a place in American consumers' hearts
ArticleSumo takes centre stage in US citrus offer
FPJ columnist Amy Cross explains how US retailers are drawing shoppers in with impressive citrus displays
ArticleAvos are the American everyman's fruit
FPJ columnist Amy Cross looks at how avocados continue to take the US retail market by storm
ArticleSummer sun brings best of US innovation
FPJ columnist Amy Cross explains why summer is a joyous time for fresh produce lovers stateside
ArticleUS sizzles with fruity variety
FPJ columnist Amy Cross reports from the US on the fresh produce trends for the summer season
ArticleWhy 'local' trumps 'national' in US market
FPJ columnist Amy Cross reports on the differences in perception of 'local' and 'national' produce stateside
ArticleUS lags behind in enviro packaging
FPJ columnist Amy Cross looks at how the States has not yet followed the UK's example when it comes to packaging
ArticlePreparing for a convenient future
In her latest column Amy Cross examines key differences between the fresh prepared offer in the UK and US
ArticleWhy multi-location retail sales make sense
Former brand manager at G's Fresh, Amy Cross, reports on the latest developments in US fresh produce retail
ArticleGoing native: How size matters in the USA
The American consumer has a penchant for over-sized pack sizes of fresh produce while shelf life can be longer than in UK
AnalysisOpinion: Healthy cynicism at US food offering
Amy Cross writes home about the price of produce in the US and why American retailers offer more loose formats
ArticleAcross the pond: The art of produce trendspotting
FPJ's new columnist and former G's brand manager, Amy Cross, writes home about her first impressions of produce retail in the US