All Branding articles
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VideoThe Power of Branding, Episode 4
The fourth episode of FPJ’s video series in collaboration with Coregeo explores the lessons we can learn from successful fresh produce brands such as McCain and Zespri
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VideoThe Power of Branding, Episode 3
Episode Three is all about how fresh produce brands can use social media to make meaningful connections with consumers and drive sales
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NewsFlorette launches new slaws range
Three new prepared slaws swap mayo for South and East Asian-inspired dressings
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NewsAlbert Bartlett completes acquisition of The Jersey Royal Company
The two companies say the move will help deliver a sustainable future for the crop
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NewsM&S unveils new packaging for start of Jersey Royal season
Retailer celebrates early start to season with launch of plastic-reducing paper packs
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NewsWaitrose welcomes back RedPop as availability increases
With the help of supplier Vog and importer Worldwide Fruit, the retailers says it sees good potential for the variety to boost apple sales
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NewsTwenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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VideoThe Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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NewsInnocent ups Farmer Innovation Fund to boost sustainable offer
Innocent Drinks announces £1m funding to support regenerative fruit and vegetable farming within its supply chain
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CommentFresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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NewsZespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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NewsWorld’s oldest fruit brand Fyffes could be replaced with Trudi’s in mainland Europe
Fyffes Group CEO Helge Sparsoe confirms plan to phase out label from continental Europe after extensive research suggests need for completely new consumer brand identity
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NewsGrower testimonials highlight benefits of Leanri
Series of videos released from farmers who grow the premium variety
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NewsSweetCott mandarin makes first appearance in Berlin
Morocco’s Les Domaines Agricoles launched the new SweetCott mandarin variety at Fruit Logistica, describing it as a revolution for the category due to its sweet, juicy taste, late availability and long shelf-life
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VideoThe Power of Branding, Episode 1
A brand-new video series from FPJ in collaboration with Coregeo showcases the potential of branding for fresh produce marketers
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NewsThe Power of Branding
For decades, own-label has dominated the fresh fruit and vegetable aisle at Britain’s top supermarkets. But now high costs and tough market conditions are putting huge pressure on margins. So is own-label still the only game in town?
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NewsBoost for Tenderstem as mixologist Jack Sotti creates ‘The Broctail’
New creation puts the green veg in front of a wide audience of cocktail fans
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NewsMcCain launches Baby Hasselbacks
New product aims to add incremental growth to the frozen food category
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NewsMyJool lands national Waitrose listing
Leading Israeli date cooperative develops Medjool three-pack that provides “perfect healthy alternative” to processed snacks
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NewsNew banana brand tackles ‘produce devaluation’
“The world has got it wrong,” says creator of Fyffes’ new label, which promises support for female empowerment, education, and child nutrition