All Marketing articles – Page 185
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ArticlePink Lady lowers harvest estimate
Major apple brand now expects 20,000 tonnes less than previously forecast but says it has enjoyed promising start to marketing year
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ArticlePromising outlook for Argentine lemons
Industry predicts a good balance between supply and demand in 2019
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ArticleCamposol shows it cares
CEO Jorge Ramírez tells Fruitnet why the company wants to build an emotional connection with consumers
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ArticlePolymer celebrates landmark in Berlin
Retail ready packaging specialist will mark its 25th anniversary at this year's Fruit Logistica
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ArticlePotato sales rise as campaign gets results
After years of decline, potato sales are on the up again thanks to an AHDB campaign, a simplified offer and an increase in retail promotions
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ArticleALG boosts production
Leading South African citrus producer bumps up production by 40 per cent in one year
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ArticleThe future’s bright says WAO
Rise in veganism and health awareness will ensure solid growth in avocado category
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ArticleCBC unveils big screen promotion in China
Cinema campaign served to highlight the versatility of fresh blueberries as a snack
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ArticleVeg Power gets "Direct" support
Mash Direct will host a veg giveaway as part of the groundbreaking Eat Them to Defeat Them campaign
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ArticleSpare Snacks launches new wonky veg crisps range
Healthy snack brand develops four new products, making the most of various out-of-spec produce that would otherwise be wasted
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ArticlePink Lady enjoys 15 per cent sales rise
Apple brand celebrates successful 2018, with strong harvests, heavy investment in marketing and retail promotions contributing to sales jump
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ArticleSuper Bowl avocado supply secure
APEAM has guaranteed that supplies for this year’s championship game will not be disrupted
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ArticleHortinvest releases cherry venture
Investors have until 29 March to express an interest in the Mt Pisa cherry project
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ArticleNew phase for organic carrot campaign
British Organic Carrots steps up its promotional activity with new cookbook, consumer activity and online initiatives
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ArticleDefeating obesity
A groundbreaking TV ad campaign promoting vegetables hits screens tonight. Michael Barker finds out what it’s all about from campaign director Jo Ralling
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ArticleAmbrosia apples report fluid sales
At the midway point, the campaign is progressing in line with expectations
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ArticleThx! expands social impact programme
The company has new supply sources, product lines and markets in its sights for 2019
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ArticleT&G, Laris Manis promote Adora to Indonesia
Market developer for Sun World Indonesia promotes table grapes as a healthy snack
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ArticleKids urged to take the fight to veg
Groundbreaking TV ad campaign takes radical new approach, asking kids to take on veg and ‘Eat Them to Defeat Them’
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ArticleAldi extends Team GB partnership
Sponsorship, which runs to 2025, sees fruit and veg to the fore through the Get Set to Eat Fresh initiative and athlete vouchers