All Marketing articles – Page 91
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ArticleCitrus benefits from health focus
Highlighting the nutritional qualities of citrus is a reliable way to boost consumer demand, according to speakers at Global Citrus Congress
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AnalysisMarketing term easy peeler is 'too generic'
Citrus marketers call for more focus on quality of individual varieties, as well as category's nutritional benefits
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ArticleMedicinal chef promotes mushrooms
Dale Pinnock has teamed up with the UK and Ireland Mushroom Producers to champion vit-D enriched mushrooms, group says
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ArticleMorrisons lauds 'Farmer Christmas'
Supermarket puts the work of farmers in delivering the Christmas meal front and centre in its festive advert
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ArticleCoconut plans for Hainan
Export growth on the cards for Hainan coconut industry under new development plans
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ArticleUK farmers back #BiteIntoBritish
New #BiteIntoBritish social media campaign urges public to buy local, Farming UK reports
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ArticleFreedom flourishes in premium market
In a crowded commercial arena, the Calabria-based citrus company continues to stand out from the competition
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ArticleTenderstem takes on broccoli in new campaign
Branded vegetable wants to "steal share of plate" from traditional broccoli in new marketing push
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ArticleOppy a Top Employer again
Canada's annual Top 100 Employers competition highlights those who offer progressive and forward-thinking workplaces
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ArticleMilestone Singles Day for JD
Sales surpass 2020 record as online shopping holiday used to open new Seven Fresh store and smart supply chain centre
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ArticleSales uplift for AVA Berries
Scottish brand reports 20 per cent increase in sales following media and marketing campaign
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ArticleBe part of Asiafruit’s Lunar New Year Special
With the festive season fast approaching, we want to hear how you’re preparing for the busiest period on Asia’s fresh produce trade calendar
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ArticleFruvenh campaign focuses on cauliflower
Fruit & Veg: Natural Health! project says it is a good year for high quality, healthy cauliflower
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ArticleNew branding for Pom Wonderful arils
Change accompanied by digital marketing campaign highlighting the antioxidants in the fruit
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ArticleJingold launches ecommerce website
Company says it wants to develop closer, more direct connection with increasingly health-conscious kiwifruit consumers
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ArticleRockit on a roll in Hong Kong
Marketing campaign deemed successful as company reports strong consumer engagement
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ArticlePerfection Fresh harnesses augmented reality
Interactive experience teaches consumers about fresh produce farming, health and nutrition
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ArticleIMG Citrus launches Yellos brand
Grower-marketer introduces new white-fleshed Florida grapefruit brand
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ArticleColombia Avocado Board debuts US brand
New label designed to build awareness for Colombian avocados and capture increased US demand
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ArticleVog promotes year-round organic range
New branded varieties RedPop and Giga are now part of the consortium's organic apple portfolio