Marketing – Page 19
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ArticleChiquita wants school kids to go bananas
Marketer launches campaign in Germany to position fruit as healthy and versatile aid to learning
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ArticleFresh produce leads the way in Spain
Fresh fruit and vegetables took the biggest share of the country’s household consumption in 2021
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ArticleZespri commences global supply expansion vote
New Zealand growers will decide on whether to increase production of Zespri varieties outside of New Zealand
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ArticleVOG presents organic apple range at BioFach
This week’s organic BioFach trade fair gives Italian apple consortium VOG a chance to highlight its range of organic apples and other sustainability initiatives
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ArticleFNSEA promotes farming at women’s Tour de France
France’s main farming union, the FNSEA, is supporting the first women’s Tour de France to raise awareness of agricultural professions
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ArticleTotam Seeds catches eye with new tomato varieties
At this year’s Global Tomato Congress, Totam Seeds presented new cherry tomato and mini-plum varieties, as the diversification trend continues in the segment
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ArticleCorpoHass wins government business award
Trade association recognised for its efforts to promote Colombian Hass avocados in the global market
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VideoMore room for growth in French market for avocados
Key players from France’s avocado trade explain how the country can continue to lead the way in terms of sales per capita
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ArticlePink Lady launches ‘Sensploration’ campaign
Brand’s new promotional drive draws upon the science of snacking and how to maximise enjoyment of food
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ArticleChilean cherry campaign wins top marketing award
IPA Effectiveness Awards honour the most effective campaigns in the global advertising industry
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ArticleNew company Sipo London UK to promote best of Italy
Italian group’s Made in Italy subsidiary will supply a range of fresh produce, wine, oil, rice, and potentially coffee too
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ArticleDriscoll’s to acquire Haygrove Africa
Purchase of sub-Saharan African blueberry supplier underlines importance of achieving year-round availability of blueberries
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PodcastsFruitbox 83 · Bostjan Novak, Evrosad
Chris speaks with the general manager of Evrosad’s new fresh fruit and vegetable retail store
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ArticleDel Monte offers Kenyan avos to Europe
Sourcing from Kenya means that European demand for high quality year-round can be met, Del Monte says
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ArticleLove Fresh Cherries predicts strong UK season
Over 6,000 tonnes of home-grown cherries are expected to hit supermarket shelves this year
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ArticleFruit Logistica 2023 exhibitor deadline is just around the corner
Companies who want to exhibit at world’s leading fruit and vegetable trade fair must book their stand by end of July
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ArticlePink Lady “remains dynamic” in Europe
Market share grows in key countries despite a declining European apple market
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ArticleQuality shines through in gloomy 2022
During the Global Avocado Congress, Roger Armitage of Halls spoke about the challenges facing the company in 2022 and future growth opportunities
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ArticleDel Monte announces Italian melon partnership
Company teams with OP Sermide Ortofruit to offer consumers premium quality, Italian Melons from Valli Salse
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ArticleUK trade visit highlights benefits of SA raisins
Visit to leading UK suppliers promotes quality and low residues of South African raisins