Marketing – Page 43
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ArticleSmaller crop for PersiMon campaign
Bad weather and a new pest called citrus mealybug have significantly reduced the amount of fruit available this season
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ArticleFlavour key to Kissabel growth
It may be the coloured flesh of Kissabel that grabs the attention, but it is flavour that is the future of the apple brand's segmentation, says Ifored
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ArticleBelOrta Conference back in China
The Belgian cooperative has shipped its first container of the new Conference pear season to the Chinese mainland
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ArticlePink Lady Europe unveils plans
Although Pink Lady Europe predicts a drop in volumes this season, its focus on innovation and sustainability along the supply chain remains sharp
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ArticleEuropean Jazz season underway
New recyclable packaging to be rolled out across Europe this season, with T&G Global expecting record crop
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AnalysisResilience needed for berry trade to thrive
Experts at Global Berry Congress focus on need to overcome big challenges so berry category growth can continue
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ArticleG-Berries and Dole form Mexico partnership
Companies unveil plan to test new varieties that should enable Dole to develop strong foothold in expanding berry market
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ArticleLemon campaign marks World Breast Cancer Day
Welcome to the Lemon Age sends optimistic message in support of the initiative
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ArticleMolari and Emco Cal sign blackberry deal
Agreement allows Italian firm to produce and sell new plants derived from University of Arkansas breeding programme
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AnalysisWorld still fails to eat enough fruit and veg
WFVD2021: Global alliance identifies lack of government support for 5 a Day campaigns as obstacle to healthier eating
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PodcastsFruitbox 70 - Mehdi El Alami, Morocco FoodEx
A new promotional campaign and a faster shipping link have opened the door for Moroccan food and drink exports to the UK
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ArticleStrong start to Spanish Ambrosia campaign
A similar production volume to last season will ensure the brand is available in stores until April
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ArticleBig names booked in for Fruit Logistica
Dole, Fyffes, SanLucar and Zespri among leading companies ready to exhibit at world's leading fresh produce trade fair
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ArticleTop Seeds launches Fanello tomato
Company introduces its first mini-plum tomato, which offers "immense sweetness in a small fruit"
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ArticleBelOrta hails Migo pear quality
Despite volumes being impacted by the spring cold, quality and sizes are expected to be good for the new Belgian Migo pear season
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ArticleSpreading a little joy
Premium avocado label Avojoy has found a novel way to reach consumers and maximise brand awareness
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ArticleEFC announces GKE merger
Belgian company says the move will strengthen performance and brands
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ArticleBayWa forms Global Produce subsidiary
Group unveils separate brand identity for new company, which includes T&G Global, BaWa Obst, and TFC Holland
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ArticleYes You Kanzi! campaign underway
Kanzi aims to continue growing brand awareness and consumer loyalty through its new campaign, which positions Kanzi as the apple for living life to the full
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PodcastsFruitbox 69 - David Axiotis, Asia Fruit Logistica
The show's new China-based executive director has started the countdown to next year's show in Hong Kong